Inbooki

Inbooki is a social platform created to revolutionize the reading experience,

introducing the in-books

INTERACTIVE✦ Image✦ Video✦ Link

SOCIAL✦ Sharing✦ Like✦ Tweet

IMMERSIVE✦ Active choices✦ Reader’s profile

ENGAGING✦ Gaming✦ Community

What is an in-book?

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in-book

Video

http://www.youtube.com/watch?v=AwhR0r4-AW8

Thriller in-book example

Suppose you are reading a thriller: arrived at a certain point, the reader will have the chance of choosing which clue to follow. That choice will determine how the story will continue.

Also, the story may adapt to the time of the day or the weather conditions in which the in-book is read: at night, the detective may find it difficult to chase the suspect, while during a snowfall, the traces left could be of great help.

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Fantasy in-book example

Imagine reading The Lord of the Rings saga from the point of view of Frodo or of his antagonist, Sauron.

In in-books, the reader will be able to choose the character they want to follow, making decisions for them and thus determining the course of events in the story.

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Guidebook example

Imagine reading a guidebook that suggests different itineraries depending on your preferences, on the date and time, and on the weather.

Example: a guidebook of Modena that, through the most significant locations, allows people to re-experience the main steps of Luciano Pavarotti or Enzo Ferrari's lives.

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Inbooki World

Registration

Writing

Publishing

Download

Interaction

Community

Author

Reader

Inbooki Web Editor

Inbooki Store

Business model

Inbooki Store✦ Long run✦ Direct selling from Inbooki

platform and apps✦ Exponential growth

Partnership✦ Long run✦ Partnership with publishers ✦ Exit strategy for Investors

In-book apps✦ Short run✦ Developement of apps

ad hoc✦ Linear growth

Target

Fantasy World- High social engagement- RPG (Role-playing games)- Young audience

Thriller World- Gaming capabilities- High engagement- High immersion

Focus on niches

Market

USATotal turnover (2011): $27.2 billionBook market (2011/2010): - 10.2%e-book market (2011/2010): + 210%e-book market share (2011): 25%

ItalyTotal turnover (2011): €3.41 billionBook market (2011/2010): - 4.6%e-book market (2011/2010): + 740%e-book market share (2015): 7% (estimate)

Growth of device use for reading:From 18% (2011) to 33% (2012)

Literary genresMystery, Thriller and Crime: 30% Science fiction: 10%Other: 13%

Self Publishing

Italy✦ 40 k self-printed books (5,5%)✦ 6.5 k e-books

USA✦ 210 k published books in 2011 ✦ 41% self-published e-books

ExamplesAmerican writer Amanda Hocking, after 17 refusals, decided to self-published her vampire stories. In twenty months she sold more than 1.5 million copies of her book.

Thanks to Kindle Direct Publishing, the American writer John Locke sold more than1 million copies of his noir books. Since 2009, he sold, on average, one e-book every five seconds.

Timeline

✦ October 15, 2012: Public beta for writers and usability tests

✦ December 15, 2012: Public beta for readers

✦ January 15, 2013: Inbooki Store in Italian

✦ March 15, 2013: Inbooki 2.0 with community and new gaming features

✦ June 30, 2013: Launch in English-speaking market

To date (31/01/13): 300+ writers, 1000+ downloaded in-books

Ing. Daniele GrassiCTO

Dr. Giacomo BarigazziCFO

Ing. Maurizio GalliAdvisor

Dr. Leonardo FrauMarketing

Martina AbatiGraphic Designer

Team

Anas BouhtouchWeb developer

Dr. Enrico OriAndroid developer

Arianna Di IorioPublic relation

Dr. Lorenzo SantiiOS developer

Monica MaglioccoWeb developer

Supported by

bluestart

Links

Inbooki public websitehttp://www.inbooki.com/

Published in-books cataloguehttp://www.inbooki.com/catalogo

App for iOS devices (iPhone and iPad)https://itunes.apple.com/it/app/inbooki/id567382297?mt=8

App for Android deviceshttps://play.google.com/store/apps/details?id=it.dmdigital.inbooki

Online editor for writing in-books (accessibile after registration)http://editor.inbooki.com/login