Web 2.0 – developing the right approach John Steed Head of Service Development Learning from Better Connected 2009 Tuesday 19 May 2009
Inbc09 May19 Session5 John Steed
Jan 20, 2015
Presentation by John Steed of Cheltenham Council about how their web 2.0 development was given a kick-start by their response to devastating floods
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Web 2.0 – developing the right approach
John SteedHead of Service Development
Learning from Better Connected 2009Tuesday 19 May 2009
In the beginning
The floodblog
…from Cheltenham’s website principles
• Do not attempt to do everything yourselves
• Treat the entire web as a creative canvas: don’t restrict your creativity to your own site
• The web is a conversation. Join in
• Remember your granny won’t ever use “Second Life”
• Let people paste your content on the walls of their virtual homes
• Link to discussions on the web, don’t host them: only host web-based discussions where there is a clear rationale
Feeds from YouTube and flickr
POST• People: work with the people you
want to engage• Objectives: define your goals – • Strategy: decide what you want to
do about it - what's going to change• Technology: comes last!
• Groundswell, Harvard Business School Press.
Feeds from YouTube and flickr
Links to social networking sites on every page
Digg
John SteedHead of Service DevelopmentCheltenham Borough Council01242 [email protected]
www.cheltenham.gov.ukcheltenhamboroughcouncil.wordpress.co
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