In what ways does your media product use

In what ways does your media product use, develop or challenge forms and conventions of real media products?NICK BATES

Film Trailer

Before I started creating my own media trailer I evaluated some recent horror/thriller movie trailers. I did this to understand the concepts and formats used throughout the whole trailer and used some aspects within my own. For example in The Purge the start of he trailer seems to be a very calm and family friendly trailer, however half way through it starts to speed up and switches towards the general thriller stereotype, I used this within my trailer to match real media trailers.

At the start of the trailer I have used the introduction of Blumhouse Productions. I used this to establish the trailer to a well known Multi-national corporation that is known for creating highly rated horror/Thriller movies. This is used to conform conventions of a movie trailer as they all generally have an intro of the company that is producing the film.

The trailer also shows guidance at the end to when the trailer is able to be viewed in cinemas which links in the real life conventions of media trailers.

In terms of camera work I have decided to stick with the conventions of a movie trailer, this is because its too much of a risk to challenge conventions on a teaser trailer, which results from my recent survey show that my trailers conforms conventions.

I have used a long shot to set and establishing image at the start of trailer, which is used within The Conjuring, this is used to set the scene of the film trailer and give an idea of where it may be orientated.

I’ve also used a mid shot of a two shot, this shot shows the villain stood over the victim and establishes the power he has over him, this is represented through the fact that he is stood over his shoulders looking down on him.

I also used a panning POV camera shot watching the character walk from the doors of the church, the camera follows him around the axis of the tree/bush. This is used to give a idea that someone is watching him. This is used within media trailer as it gives the audience the POV the villain has and builds up tension within the audience.

I also used a long shot to show the villain fast approaching the victim behind him, this is used to alternatively switch the mood of the trailer as it is the first point of horror/thriller. The lighting in the shot represents the mod of the trailer and helps to continue to build growing tension.

Within my trailer I have decided to stick to conventional editing techniques of my teaser trailer. This is because I wasn’t confident to risk unconventional as it could lead to the genre being disorientated and unrecognisable.

Some editing techniques I used were slowing down the camera shot and jump cut, which is stereotypical within a horror/thriller genre.

I have also used non-diegetic sound to dictate the mood of the trailer.

An unconventional aspect of my trailer is that I decided not to include any dialogue within the trailer. The reason for this is that I wanted to create a high level of mystery as a tactic to gather interest in the film from the audience and be as ambiguous as possible.

I stuck to conventions of a horror trailer when using mise-en-scene, this is because I wanted to make the audience aware that it is a horror trailer and not cause distortion on my trailer as to which genre it is and cause confusion.

The trailer is set on the premises of a church which links in with the stereotype of the horror genre as it can be seen as a fearsome place and gives the audience a sense of being alone.

I also dressed my villain in dark clothing to represent the ‘evil’, which is a conventional aspect of a horror trailer as it links in with darkness and evil.

The trailer I analysed before creating my own media trailer influenced all decisions massively and help to wither conform horror stereotype of or challenge them.

The key aspect it helped me overall is the camera shots and brightness of the trailer, this helped to create an eerie feeling throughout the whole media trailer which enabled the audience to understand what genre the trailer may be.

Film Magazine Cover

In order to sell my film well, I used some conventions from horror specific magazines as well as using general movie magazine conventions. However I did name my magazine ‘Till’ Dawn to represent that it is a horror genre specific film magazine.

I decided to challenge the conventions of a film magazine as they are generally bright and eye catching to grab the audience attention, whereas my film magazine represents the genre in a dark, gloomy way which can work just as effective. This is because my audience is a specific horror genre which means they will be looking for magazines that represent the genre through the aesthetics of it.

A generic convention of film magazines I have followed the is the placement of the masthead, cover lines, barcode and sky line. I have also included an anchorage text and star burst, I have also included a price and issue date. These are all key features of magazine I looked at before starting, this is to ensure my magazine meets the conventions of film magazines. Part of my AS work helped me massively on creating my magazine and enabled me to already have the skills to create one so efficiently.

Masthead- so that people can see the name of the magazine and attracts attention in shops

Barcode- real convention of a music magazine, its placed at the bottom so it doesn’t cover and of the main image.

Price- key characteristic of a magazine.

Issue date- informs regular readers it’s the new edition.

Sky line- attracts the reader more as it’s a different colour to the background and advertises competitions.

Cover lines- informs the readers of what the magazine contains

Anchorage text- attracts readers as it’s the main headline, the font and colour stands out from the background. Star burst-

attracts attention as it’s a different colour to the background