In what way does your media product use

In what way does your media In what way does your media product use, develop or product use, develop or

challenge forms and conventions challenge forms and conventions of real media products?of real media products?

By Lottie HavelangeBy Lottie Havelange

Evidence we have to develop the Evidence we have to develop the media productmedia product

My media product conforms and in other parts of our video it challenges and develops. In this screen grab I will be showing how we My media product conforms and in other parts of our video it challenges and develops. In this screen grab I will be showing how we have developed, the music says;have developed, the music says;

“ “I like to take walks by myself” and this is where her friend leaves and she walks off alone matching lyrics to visuals amplifying I like to take walks by myself” and this is where her friend leaves and she walks off alone matching lyrics to visuals amplifying Goodwin’s theory Goodwin’s theory which is one of Goodwin's principles which is one of Goodwin's principles

LYRICS

Screen shot Explanations.Screen shot Explanations.These screen shots all show a developing of Goodwin's theoriesThese screen shots all show a developing of Goodwin's theories

Notion of Looking we have contradicted Goodwin's theory by making our actress indirectly looking at the audience e.g. away from the camera this gives and very mysterious and intriguing character to our actress and I feel draws people in. I feel that in doing this we have challenged and developed the notion of looking as we are drawn to her character if she is indirectly looking at us. Our actress is here singing along with the music, this is where our actress is lip syncing

this is very hard to do but when you’ve done it correctly is looks amazing and we are here using Goodwin's theories, music to visuals. As you see her singing you are also hearing her sing, this amplifies the convention

Screen shot Explanations.Screen shot Explanations.

This is matching music to visuals, because we hear her say in the song that she “taking walks by myself” which is why we used this isolated shot and also shown her walking away symbolising loneliness .

This uses Goodwin's theory by matching lyrics to visuals and also this enhances the theory. As we see the lyrics been written it’s only moments until we hear them and it is meant to be as if she’s written it and now reading it back to us. Also these lyrics were chosen especially as there in the chorus.

Similarities;Similarities;starting on the top left of pictures: here she has used colourisation and used a similar over exposed look starting on the top left of pictures: here she has used colourisation and used a similar over exposed look second one in from the left Ellie’s indirect notion of looking and the woodland countryside location is much similar to ours second one in from the left Ellie’s indirect notion of looking and the woodland countryside location is much similar to ours second row on the left: the location is very key in any music video and this one is very similar to ours second row on the left: the location is very key in any music video and this one is very similar to ours second row second one in from the left: lip syncing which we have also done in this close-up of the facesecond row second one in from the left: lip syncing which we have also done in this close-up of the facethird row on the left: we have both used a reference either to the theme in the video or the lyrics by visual representation third row on the left: we have both used a reference either to the theme in the video or the lyrics by visual representation third row second to the left: we have both shown our artists playing music and it matching the lyricsthird row second to the left: we have both shown our artists playing music and it matching the lyrics

What similarities our music video has compared What similarities our music video has compared to other new market media productsto other new market media products

Differences;Differences;there are a lot of similarities with both Ellie Gouldin’s “you song and Molly Venter’s “sorry song” but there are some differences such as Ellie’s there are a lot of similarities with both Ellie Gouldin’s “you song and Molly Venter’s “sorry song” but there are some differences such as Ellie’s video is allot darker than ours and she has used a different sort of colourisation also she has not written the lyrics on the bark she has used the video is allot darker than ours and she has used a different sort of colourisation also she has not written the lyrics on the bark she has used the theme of her video. theme of her video.