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in the mood for being influential @danielequercia
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In the mood for being influential

Jan 26, 2015

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Technology

Daniele Quercia

We show that, in Twitter, popular and influential users linguistically structure their tweets in specific ways.
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Page 1: In the mood for being influential

in the mood for being influential

@danielequercia

Page 2: In the mood for being influential

offline & online

Page 3: In the mood for being influential

<goal>

Page 4: In the mood for being influential

social media language personality

social media

Page 5: In the mood for being influential

social media

<why>

Page 6: In the mood for being influential

social media

Page 7: In the mood for being influential

social media Pop press pundits (Archbishop England&Walses)“Social-networking sites “dehumanize” community life”

Page 8: In the mood for being influential

social media

Page 9: In the mood for being influential

social media 1Q&A

Page 10: In the mood for being influential

social media 2Q&A

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social media 3Q&A

Page 12: In the mood for being influential

social media CS Researchers:“Twitter is NOT a social network but a news media”

Page 13: In the mood for being influential

social media Pop press pundits (Archbishop England&Wales):“Social-networking sites “dehumanize” community life”

CS Researchers:“Twitter is NOT a social network but a news media”

Page 14: In the mood for being influential

social media Pop press pundits (Archbishop England&Wales)“Social-networking sites “dehumanize” community life”

CS Researchers:“Twitter is NOT a social network but a news media”

“I beg to diff

er” ;-)

Page 15: In the mood for being influential

social media language personality

social media

Page 16: In the mood for being influential

social media language personality

social media

1

Page 17: In the mood for being influential

language personality

social media

yesterday

Page 18: In the mood for being influential

1 listeners, popular, & influential: extrovert & emotionally stable

2 highly-read: open to new experiences

3 predict personality from 3 public numbers

Page 19: In the mood for being influential

social media language personality

social media

now

Page 20: In the mood for being influential

social media language personality

Page 21: In the mood for being influential

social media language personality

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social media language

social media

Page 23: In the mood for being influential

250K profiles in London (31.5M tweets)

3 seeds: newspaper accounts

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The power of LANGUAGE

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The power of LANGUAGE

are concerned with one-to-one engagement

are self-centered

Page 26: In the mood for being influential

The power of LANGUAGE

are concerned with one-to-one engagement

create a sense of community

are self-centered

Page 27: In the mood for being influential

The power of LANGUAGE

are concerned with one-to-one engagement

create a sense of community

are self-centered

Page 28: In the mood for being influential

The power of LANGUAGE

sentiment & influence: any correlation?

Page 29: In the mood for being influential

The power of LANGUAGE

sentiment & influence: any correlation?

Page 30: In the mood for being influential

The power of LANGUAGE

sentiment & influence: any correlation?

Page 31: In the mood for being influential
Page 32: In the mood for being influential

social media we can build monitoring tools

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tools for topical & sentiment analysis

Page 34: In the mood for being influential

r=.350 word count r=.365 MaxEnt predicting socioeconomic well-being with twitter

[CSCW] Tracking Gross Community Happiness from Tweets

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@danielequercia