In The Factory We Make Cosmetics, In The Store We Sell Hope

‘In the factory we make cosmetics, in the store we sell hope.’

Branding’s not a game.

27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting

Page 1 of 4http://joshspear.com/item/you-took-my-name/

You Took My Name Wednesday, 04.13.11

You Took My Name is another great logo project– reminds me of the distorted identities projectwe saw, and of course Zev’s great logo destruction.

“We’re working on a series of paintings that strip famous logos back to their basic graphic forms.Creating pieces that we think are artworks in their own right. Recognise any?”

Art

Books

Design

Eco

Fashion

Food

Gadgetry

Life

Music

Press

Travel

Trends

Takashi Murakami:Gagosian LondonMatthew Moore: Micro vsMacroGotham GreensCicli Maestro CustomBicyclesIncase AudioAdvertising WithoutBordersFloating BenchArwey: FunctionalNotebooksValentin Ruhry: HelloWorldDear Photograph

SmarterBrandingBuild a betterbrand to draw yourcustomers closer.www.magneticdesign.…

Canvas Art PrintBuy customcanvas printsonline. Freedelivery to yourlocal store.www.HarveyNormanP…

Home PaintersQuotes1 Form, 2 Minutes& 3 Free Quotes.Save time &money withQuotify.www.Find-A-Painter.c…

COCA-COLA

• Nostalgic• Summer

• Free

27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting

Page 1 of 4http://joshspear.com/item/you-took-my-name/

You Took My Name Wednesday, 04.13.11

You Took My Name is another great logo project– reminds me of the distorted identities projectwe saw, and of course Zev’s great logo destruction.

“We’re working on a series of paintings that strip famous logos back to their basic graphic forms.Creating pieces that we think are artworks in their own right. Recognise any?”

Art

Books

Design

Eco

Fashion

Food

Gadgetry

Life

Music

Press

Travel

Trends

Takashi Murakami:Gagosian LondonMatthew Moore: Micro vsMacroGotham GreensCicli Maestro CustomBicyclesIncase AudioAdvertising WithoutBordersFloating BenchArwey: FunctionalNotebooksValentin Ruhry: HelloWorldDear Photograph

SmarterBrandingBuild a betterbrand to draw yourcustomers closer.www.magneticdesign.…

Canvas Art PrintBuy customcanvas printsonline. Freedelivery to yourlocal store.www.HarveyNormanP…

Home PaintersQuotes1 Form, 2 Minutes& 3 Free Quotes.Save time &money withQuotify.www.Find-A-Painter.c…

MASTERCARD

• Global• Safety

• Understanding

27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting

Page 2 of 4http://joshspear.com/item/you-took-my-name/

CreativeGraphic DesignOver 20 Yrs ExpCreatingSuccessfulDesigns & GreatResults. Call Us!www.creativeartroom.c…

LEVI’S

• Original• Honest• Tough

27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting

Page 2 of 4http://joshspear.com/item/you-took-my-name/

CreativeGraphic DesignOver 20 Yrs ExpCreatingSuccessfulDesigns & GreatResults. Call Us!www.creativeartroom.c…

CHUPA CHUPS

• Childhood• Silly

• Cheerful

27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting

Page 2 of 4http://joshspear.com/item/you-took-my-name/

CreativeGraphic DesignOver 20 Yrs ExpCreatingSuccessfulDesigns & GreatResults. Call Us!www.creativeartroom.c…

KODAK

• Click!• Quality• Bright

27/06/11 10:10 AMYou Took My Name - Josh Spear, Trendspotting

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Tags: Art, Design, Logos

by Josh Spear Comments (0) Mail This del.icio.us Design (1665)

BURGER KING

• Hamburger• Tangible• Smokey

Brands mean business.

48%

Blind

49%

67%

Branded

23%

Blind

37%63%

49%21%

Branded

A brand is a promise of a unique experience.

Meaning from experience Meaning from advertisng

A soft dink A bank

Brands gone bad.

VIRGIN

• Fun• Spontaneous

• Sexy

MCDONALDS

• Family• Treat

• Wonderland

NOKIA

• Clean• European

• Leader

Brand beware.

APPLE

• Designed• Pleasing• Predatory

In a age where your competitor can match you

in every respect – price, proximity, package – your brand is the

modern form of patent.