In Rev Newsletter Q2 2009

Virtuoso

Quarterly Newsletter

InRev

Decision Services Defined.

-By James Taylor

Market Trend - Twitter for

Business

Harness Your Social Network

IT/ITeS Trends in India

1 | P a g e July 2009, ISSUE #2

On the successful completion of the second

quarter, we‟d like to present our second issue of

“Virtuoso”.

We are glad to receive good reviews from our

reader for our previous Newsletter. We are

thankful to our readers and hope that we

continue to bring quality news.

Guided by inspiration and support from all the

friends and readers, this time we have worked to

improve the quality articles for the public

reading.

We‟d love to get your comments and suggestion

to improve ourselves. If you have anything you‟d

like to share with us, please email us at

[email protected]

Once again, we thank you all for supporting us.

Mission Statement

Editor’s Desk

2 | P a g e July 2009, ISSUE #2

First quarter gave a good start, and second quarter was a better follow

up. There were numerous achievements in this quarter including

establishing Buzzom as one of the best Twitter Application Globally

(most voted in Twi5.com). It was nice to see well established blogs like

„Start-up Meme‟, „Killer Start-ups‟ and „Think and Succeed‟ covering us.

The other product Fcube is well on its way to become one of the best

Economic Information Systems. This quarter went on covering the

United States, and now the third quarter will be spent on presenting a

true international face.

The competition has increased with Google joining the fray in the area of

public data visualization, and it‟s a test for us. I am sure with the Team‟s

dedication and hard work; we will be able to establish ourselves as a

trusted player in Economic Reporting. Coming months ahead would be

interesting.

There were few updates on GlobalThoughtz; now it comes with a new

Business Model and a quality look. The technical challenges have been

solved, and now the challenge remains in operations. With few

established bloggers with us, and few other professional bloggers joining

in, I am confident that GlobalThoughtz will make it to the top of the

blogosphere soon.

Last six months have been exciting and challenging too. I am happy

about the financial achievements of the company amid the Economic

Recession. This quarter saw the rise in number of the clients and the

client leads. The other achievement was to have a new partner, ResCon,

Research and Consulting Firm based in Kathmandu, Nepal.

In short, I see past quarter as a successful period for the company and

am hopeful to have better time ahead. I thank all friends for making this

happen.

Thank you.

Message from CEO

Bhupendra Khanal

3 | P a g e July 2009, ISSUE #2

Organizations adopting Decision Management improve day to day business results

by supporting, automating and improving operational decisions.

Decision Management is a business discipline that builds on existing enterprise

applications and IT infrastructure to put data to work, manage uncertainty, increase

transparency and give the business control of their systems. It focuses on

implementing core decisioning technologies such as business rules, data mining

and predictive analytics, and optimization and defines how you can effectively

incorporate these technologies into your business applications. It results in systems

that support your business objectives, are flexible and business-led, are compliant

and easy to change and are data-driven and constantly improve.

There are five core concepts in Decision Management – operational decisions,

business rules, business analytics, decision analysis and adaptive control.

Operational Decisions

At the core of Decision Management

is a focus on Operational Decisions.

These decisions are not the big, high-

value decisions beloved of

management consultants and CEOs.

These decisions are those required to

make day to day operations run

effectively. They ensure that

customers are treated consistently,

that the right price is offered, that the

most effective offer is made. While the

value of each individual decision is

small, the cumulative effect is very

large because organizations make

these decisions often.

- James Taylor

Decision Services Defined

Business Rules

Business rules are the core building block of

operational decisions. Business rules are

atomic, declarative statements of business

intent. Business rules implement the

policies, regulations, know-how and

expertise critical to decisions.

4 | P a g e July 2009, ISSUE #2

Business Analytics

One of the most powerful features of Decision

Management is the ability to bring analytics into

play. Business analytics includes data mining –

used to investigate data and derive trends and

characteristics that can be represented as business

rules – and predictive analytics- used to create

models that predict how customers might behave in

the future. Decision Management allows these

insights to be applied not just to broad statements

or corporate strategies, but deep down into day to

day operations.

Decision Analysis

Organizations use performance management

techniques and technologies to continually evaluate

their performance against metrics and monitor

processes. Decision Analysis applies these same

techniques to constantly monitor and evaluate

decision performance so that the impact of

decisions on the business can be assessed and used

to improve decision making.

Adaptive Control

The things that determine if a particular decision is

a good one are often out of your control. It can also

take time to determine if a decision has a positive

outcome. A decision must therefore constantly be

challenged with new approaches to see if a better

approach is possible or if an existing approach has

ceased to be effective. This test-and-learn approach

is known as adaptive control.

About the Author

James Taylor is the CEO of Decision

Management Solutions and the

leading expert on the business and

technology of decision management.

Decision Management helps

companies maximize the value of their

existing systems and improve

business processes transaction by

transaction.

Providing consulting and advice

business rules, business process,

business intelligence and predictive

analytics, Decision Management

Solutions helps companies adopt

decision management.

5 | P a g e July 2009, ISSUE #2

RANK Site Feb 08 Feb 09 % growth

1 Twitter.com 475,000 7,038,000 1382%

2 Zimbio 809,000 2,752,000 240%

3 Facebook 20,043,000 65,704,000 228%

4 Multiply 821,000 2,394,000 192%

5 Wikia 1,381,000 3,758,000 172%

source: Nielsen NetView, 2/09, U.S., Home and Work

Online Social Network has many faces, among

them Twitter stands as the most unconventional.

There are many blogs written on whether Twitter is

a social network or not. Even the CEO of Twitter,

Evan Williams have said in one of his interview:

- InRev

So, what is Twitter?

Trying to categories Twitter will never work

because the fact is its one of its kind. Instead, we

must give time in understanding how things work

in Twitter and use it to benefit our business. This

article is mainly going to demonstrate the potential

of Twitter as a business tool.

Trend in the Market

There was time when no one thought that having a

company‟s website is going to be a fruitful

investment. Well, looking around now we see it‟s as

one of the top priority to be visible in the market.

Then, there was BLOG. Everyone thought, it‟s for

self-expressionistic and unprofessional people.

Well, again it‟s a must for any big organization.

Blogging and Web-Site Designing has become a

part of business development. Now it‟s Twitter. As

always, we have our doubts and fear of its

sustainability.

Above table shows the %growth of

Twitter astoundingly high. The

popularity that it is gaining through not

only internet but also through other

traditional media is very high. The graph

below shows the rise in the unique

visitors on Twitter‟s Site. We can see a

sharp rise after January 2009 and right

now the unique visitors have almost

increased to 20 million per month.

These data shows how rapidly Twitter is

making its presence in Internet.

“It looks like Social Network but is actually fundamentally different, in how the

relationship structure work. Facebook is about finding and encapsulating the real

world connections where if we know each other, we say we are friends and then

communicate. Twitter is asynchronous relationship model where I may be

following your updates but you may not care about mine.”

Fastest Growing Member Community Destinations

Twitter for Business

6 | P a g e July 2009, ISSUE #2

0

5

10

15

20

25

Unique Visitors to Twitter.com in Millions

How are Organizations using Twitter?

At this time of recession and economic

downfall, DELL makes $1 Million in revenue

through Twitter.

Source: http://www.compete.com

Path Ahead

Twitter is has become an inevitable part of the

internet. It has transformed the way company

tracks customer‟s opinion and the way they

communicate with them. It is the ultimate PR

platform for any business hub from a

Household business to the Multi-National

Company. Further, it is also important to

understand the relationship between the blog,

webpage and twitter page. These three are the

essential ingredients which must not be

missed by any business organization.

Now it’s your turn

Every day, hundreds of articles and Medias are

generated on “How to use Twitter as

Marketing Tool?” Many businesses even have

their business model based on assisting

company grow their sales through twitter.

Dell (NASDAQ: DELL) says Twitter has

produced $1 million in revenue over the

past year and a half through sale alerts.

People who sign up to follow Dell on

Twitter receive messages when

discounted products are available the

company’s Home Outlet Store. They can

click over to purchase the product or

forward the information to others.

Source: InternetNews

Dell has one of the most interesting and

innovative, sales and business model. No

wonder they were first few to get hold of the

Twitter‟s potential as a good channel. So it‟s

sure to be followed by many.

Many are calling this as a cheap marketing

technique, but the truth is not all of them

have become successful through twitter. The

reason is “Twitter is not a magic wand” that

everyone is thinking it to be. To get full

success from Twitter, it needs to be used

intelligently and thoughtfully like any other

media.

Make your-self one.

Twitter has many aspects to it. This article

demonstrates that business is one of them.

Twitter has tremendous potential to boost

your sales and your brand to the consumers.

Twitter provides a magic mirror through

which you can track your brand and act

accordingly.

So, do not delay and make yourself one, if

you haven‟t.

Read more about it on blog:

{http://www.buzzom.com/blog/?p=88 }

7 | P a g e July 2009, ISSUE #2

IT & ITES Sector has been one of the hotshots of Indian economy. India has leveraged upon this

opportunity and spread its IT Presence worldwide. This report covers a detailed analysis of the

Indian IT/ITeS Sector along with a detailed profile of top players in the industry with their

financials. It starts with defining the industry which includes the activities performed by the

companies which come under the purview of the IT sector and the proportion of the companies

which are involved in the corresponding activity. A light is thrown on the evolution of Indian

IT/ITeS industry describing about the three stages/phases of Indian IT/ITeS Sector, including

detailed information about the policies and events.

-Krishnadas.N

IT/ITeS Trends in India

A sector Report

The report clearly demonstrates the growth track of

Indian IT/ITeS industry updated till 2009 estimate and

elaborates the reasons for India-Advantage. A deep

insight is given into Indian BPO Sector, with details of its

growth and revenue from different service lines of BPO. It

gives a detail description of the shift in trend of the

industry moving from the Back-end Services location to

the Global Innovation hub. Most important part of any

sector report is to understand the entry-exit barrier and

the factors that affect the sector like economic, political

etc, thus have been covered for the IT Sector as well. It

gives a detailed analysis of IT Sector Growth in terms of

STP Parks, Workforce etc.

Also touching upon the regulatory environment in the industry, it gives the details of India in

Business. The top players in IT/ITeS Sector have been analyzed in detail with the current trends

and financials. Thus, the report can be used an effective tool by foreign investors to look upon

investment options in Indian IT/ITeS sector. It can also be used by potential entrant in the

sector to study and learn from the existing trends.

For complete Case Study Visit :{ http://f-cube.us/web/knowledge?method=dispKr&krId=25}

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InRev Systems Bangalore Pvt. Ltd.

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Contact Person: Deep Sherchan Chief Marketing Officer Telephone: +91-96-111-22994 Email: [email protected]