Case 2:00-cv-01 3-JAP Document 20 Robert J. Berg, Esq. (RB-8542) BERNSTEIN LIEBHARD & LIFSHITZ, LLP 2050 Center Avenue, Suite 200 Fort Lee, New Jersey 07024 (201) 592-3201 Mel E. Lifshitz, Esq. Timothy J. MacFall, Esq. BERNSTEIN LIEBHARD & LIFSHITZ, LLP 10 East 40th Street, 22"a Floor New York, New York 10016 (212) 779-1414 Lead Counsel for Plaintiff and the Class (Additional Counsel on signature page) Filed 6 /2001 Page 1 of 39 FILED T8.3 M WI LCI* UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY IN RE CYBERSHOP.COM SECURITIES LITIGATION THIS DOCUMENT RELATES TO: ALL ACTIONS Civil Action No. 00 -1993 (AJL) CONSOLIDATED AMENDED CLASS ACTION COMPLAINT Jury Trial Demanded 1. Plaintiff, by and through its attorneys, alleges the following upon information and belief, except as to those allegations concerning Plaintiff, which allegations are alleged upon personal knowledge. Plaintiff also bases its Complaint on the investigation by Plaintiff's attorneys, which investigation included, among other things, a review of United States Securities and Exchange Commission ("SEC") filings by Cybershop.com, Inc., formerly known as Cybershop International, Inc., and now known as GSV, Inc. ("Cybershop" or the "Company"), as well as reports and advisories by and about the Company, press releases and other public statements issued by the Company and the Individual Defendants (as defined below) and media reports about the
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Case 2:00-cv-01 3-JAP Document 20
Robert J. Berg, Esq. (RB-8542)BERNSTEIN LIEBHARD & LIFSHITZ, LLP
2050 Center Avenue, Suite 200
Fort Lee, New Jersey 07024
(201) 592-3201
Mel E. Lifshitz, Esq.Timothy J. MacFall, Esq.BERNSTEIN LIEBHARD & LIFSHITZ, LLP
10 East 40th Street, 22"a FloorNew York, New York 10016
(212) 779-1414
Lead Counsel for Plaintiff and the Class
(Additional Counsel on signature page)
Filed 6/2001 Page 1 of 39
FILED
T8.3 MWI LCI*
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
IN RE CYBERSHOP.COMSECURITIES LITIGATION
THIS DOCUMENT RELATES TO:ALL ACTIONS
Civil Action No. 00-1993 (AJL)
CONSOLIDATED AMENDED
CLASS ACTION COMPLAINT
Jury Trial Demanded
1. Plaintiff, by and through its attorneys, alleges the following upon information
and belief, except as to those allegations concerning Plaintiff, which allegations are alleged upon
personal knowledge. Plaintiff also bases its Complaint on the investigation by Plaintiff's attorneys,
which investigation included, among other things, a review of United States Securities and
Exchange Commission ("SEC") filings by Cybershop.com, Inc., formerly known as Cybershop
International, Inc., and now known as GSV, Inc. ("Cybershop" or the "Company"), as well as
reports and advisories by and about the Company, press releases and other public statements issued
by the Company and the Individual Defendants (as defined below) and media reports about the
• Case 2:00-cv-01993-JAP Document 20 FiledW6/2001 Page 2 of 39
Company. Except as alleged herein, the underlying information concerningdefendants' misconduct,
and the particulars thereof, are not available to Plaintiff and the public and lie within the possession
and control of defendants and other CyberShop insiders . Based on the evidence already developed,
Plaintiffbelieves that additional substantial evidentiary support will exist for the allegations set forth
herein after a reasonable opportunity for discovery.
NATURE OF THE ACTION
2. This is a securities class action brought on behalf of all persons who
purchased or otherwise acquired the common stock of Cybershop (the "Class") between October
26, 1999 and February 24, 2000, inclusive (the "Class Period), against the Company and certain of
its officers and directors for violations of the Securities Exchange Act of 1934 (" 1934 Act").
JURISDICTION AND VENUE
3. This action arises under Sections 10(b) and 20(a) ofthe Securities ,Exchange
Act of 1934 (the "Exchange Act"), 15 U.S.C. §78 , et seq . and Rule lOb-5 promulgated thereunder
by the SEC, 17 C.F.R. 240.1Ob-5.
4. Jurisdiction is conferred upon this Court by Section 27 ofthe Exchange Act,
15 U.S.C. §78aa and 28 U.S.C. § 1331 (federal question jurisdiction). This Court has personal
jurisdiction of defendants pursuant to Section 27 of the Exchange Act, 15 U.S.C. §78aa.
5. Venue is proper in this District because defendant Cybershop has its principal
place of business in this District and many of the acts and transactions constituting the violations
of law herein complained of occurred within this District, including the preparation and
dissemination of materially false and misleading financial statements, corporate documents, and
press releases.
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Case 2: 00-cv-0 1 993-JAP Document 20 Filed 6/2001 Page 3 of 39
6. In connection with the acts alleged herein, defendants, directly or indirectly,
used the means and instrumentalities of interstate commerce, including the United States mails and
facilities of a national securities exchange.
PARTIES
7. PlaintiffFU Investment Company purchased the common stock ofCybershop
at artificially inflated prices during the Class Period, as set forth in the Certification attached to its
Motion for Appointment as Lead Plaintiff and incorporated herein by reference, and was damaged
thereby., By Order of this Court dated March 27, 2001, FU Investment Company was appointed as
Lead Plaintiff in this case.
8. Defendant Cybershop is a Delaware corporation which maintains its principal
executive offices at 116 Newark Avenue, Jersey City, New Jersey . In its Report on Form 10-Q/A
for the quarter ended September 30, 1999, filed with the SEC on February 24, 2000, Cybershop
described itself as an online and direct to consumer retailer . At the end of the Class Period,
Cybershop divested . its retail business . The flagship "store," which was located online at
www.cybershop.com (CyberShop) offered discounted designer and brand-name apparel , electronics,
home accessories, toys, gifts and watches all at closeout prices. electronics. net, the Company's joint
venture with Tops Appliance City ("Tops"), located online at www. electronics .net, offered a broad
assortment of consumer electronics, appliances and home office equipment for sale online.
9. Defendant Jeffrey S. Tauber ("Tauber") is, and all times relevant hereto was,
the Chairman, Chief Executive Officer, President, Principal Executive Officer, and Director of
Cybershop. During the Class Period, Tauber signed the quarterly Reports on 10-Q filed by the
Company with the SEC and issued statements on behalf of the Company . Beginning in March 1998
and through 1999, Tauber received a salary of $ 250,000 per year. As of April 29, 1999, Tauber
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Case 2: 00-cv-0199IP Document 20 Filed 04/2'01 Page 4 of 39
owned 2,563,878 shares of Cybershop common stock, including 759,515 shares held directly by
Tauber, 522,424 shares held in the name of the Jeffrey S. Tauber Grantor Retained Annuity Trust
(Kevin S . Miller and Jane Tauber Trustees), and 1,281 ,939 shares held in the name ofTauber's wife,
Jane S. Tauber. During the Class Period, Tauber and his wife sold 675,000 shares of Cybershop
common stock, or more than 26% of their combined holdings, for proceeds in excess of $7 million.
Thus, during the Class Period the proceeds the Taubers received from the insider sales was
approximately 28 times the salary defendant Tauber received in 1999. Tauber and his wife had one
prior sale of 100,000 shares of Cybershop common stock in 1998.
10. Defendant Ian S . Phillips ("Phillips") was, at all times relevant hereto, a
director of the Company and the ChiefExecutive Officer ofMG Acquisition Corp., a wholly-owned
subsidiary of the Company. During the Class Period Phillips sold 40,000 shares of Cybershop
common stock, reaping proceeds of $480,000. Phillips had no prior Cybershop stock sales.
11. Defendant Jeffrey Liest ("Liest") was the Company's Senior Vice President
and ChiefOperating Officer from February 1999, and the Company's ChiefFinancial Officer from
April 1999 until his resignation in April 2000.
12. Defendants Tauber, Phillips, and Liest may hereinafter be referred to as the
"Individual Defendants."
13. The Individual Defendants, as officers and/or directors of Cybershop, had a
duty, because ofthe positions they held, to disseminate complete, accurate and truthful information
regarding Cybershop' s business operations . The Individual Defendants had a duty to correct
promptly any public statements issued by Cybershop which had become false and misleading.
Because of their positions, their ability to exercise power and influence with respect to Cybershop's
course of conduct, and their access to material inside information about Cybershop, the Individual
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Defendants were, at the time of the wrongs alleged herein, controlling persons of Cybershop within
the meaning of Section 20(a) of the Exchange Act.
CLASS ACTION ALLEGATIONS
14. Plaintiff brings this action as a class action pursuant to Federal Rules ofCivil
Procedure 23(a) and 23(b)(3) on behalf of itself and a class consisting of all persons who purchased
Cybershop common stock during the period from October 26, 1999 through February 24, 2000,
inclusive, and who suffered damages thereby. Excluded from the Class are defendants, members
of the immediate families of the Individual Defendant, any entity in which any defendant has a
controlling interest or is a parent or subsidiary of or is controlled by the Company, and the officers,
directors, employees, affiliates, legal representatives, heirs, predecessors, successors, and assigns
of any of the defendants.
15. The members of the Class are so numerous that joinder of all members is
impracticable. Although the exact number of Class members is unknown at this time and can only
be ascertained from books and records maintained by Cybershop and/or its agents , plaintiffbelieves
there are thousands ofmembers ofthe Class who traded during the Class Period, As ofNovember
5, 1999, there were 9,398,012 shares of Cybershop common stock outstanding.
16. The members of the Class are located throughout the United States. The
names and addresses ofthe record owners ofthe shares ofcommon stock purchased during the Class
Period are available from Cybershop and/or its transfer agent(s). Notice can be provided to
purchasers of Cybershop common stock by a combination of published notice and first class mail
using the form of notice similar to that customarily used in securities class actions.
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17. There are questions of law and fact common to the Class that predominate
over questions affecting any individual member of the Class. Among the questions of law and fact
common to the Class are whether:
(a) the federal securities laws were violated by defendants' acts and
omissions as alleged herein;
(b) Cybershop issued materially false and misleading statements
during the Class Period;
(c) the Individual Defendants issued materially false and
misleading statements during the Class Period;
(d) the Individual Defendants caused Cybershop to issue false and misleading
statements during the Class Period;
(e) defendants acted knowingly or recklessly in issuing false and
misleading statements;
(f) the market prices of Cybershop securities during the Class Period
were artificially inflated because of defendants' wrongful conduct
complained of herein; and
(g) the members of the Class have sustained damages as a result of defendants'
wrongful conduct alleged herein and, if so, the proper measure of damages.
18. Plaintiff's claims are typical of the claims of the members of the Class as
plaintiff and members of the Class sustained damages arising out of defendants' wrongful conduct
in violation of federal law as complained of herein.
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19. Plaintiffwill fairly and adequately protect the interests ofthe members ofthe
Class and has retained counsel competent and experienced in class action securities litigation.
Plaintiff has no interests antagonistic to or in conflict with those of the Class.
20. A class action is superior to other available methods for the fair and efficient
adjudication of this controversy since joinder of all members of the Class is impracticable.
Furthermore, because the damages suffered by individual Class members may be relatively small,
the expense and burden of individual litigation make it virtually impossible for the Class members
individually to redress the wrongs done to them. Plaintiff envisions no difficulty in the management
of this action as a class action.
FRAUD-ON-THE-MARKET ALLEGATIONS
21. With regard to its allegations arising under Section 10(b) and Rule lOb-5,
plaintiff intends to rely on the fraud-on-the-market doctrine, which during the Class Period involved
the existence of an efficient market for Cybershop common stock. In that connection, brokers
nationwide had immediate access to press releases and trading information about Cybershop through
computer and news wire systems. These systems displayed, within minutes of the release or
transaction taking place, pertinent information and the most recent trades and prices.
22. Plaintiffwill rely, in part, upon the presumption ofreliance established by the
fraud-on-the-market doctrine in that during the Class Period:
(1) Defendants made public misrepresentations or failed to disclose facts during
the Class Period;
(2) The omissions and misrepresentations of fact were material;
(3) Cybershop met the requirements for listing, and was listed on the NASDAQ
National Market System, a highly efficient market;
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Case 2 : 00-cv-01993-JAP Document 20 Filed 6/2001 Page 8 of 39
(4) As a regulated issuer, Cybershop filed periodic public reports with the SEC;
(5) Cybershop's trading volume, during the Class Period, was substantial, thereby
reflecting numerous trades each day;
(6) The misrepresentations alleged herein would tend to induce a reasonable
investor to misjudge the value of Cybershop's common stock;
(7) Plaintiff and the members ofthe Class purchased their common stock during
the Class Period without knowledge of the omitted or misrepresented facts; and
(8) Cybershop was followed by various analysts employed by brokerage firms
who wrote reports that were distributed to the sales force and certain customers of their respective
brokerage firms and which were available to the public through various automated data retrieval
services. Thus, each of these reports was publicly available and entered the public marketplace. .
23. Based upon the foregoing, plaintiff and the members ofthe Class are entitled
to a presumption of reliance upon the integrity of the market for their Section 10(b) claims.
BACKGROUND
24. In its quarterly report filed with the SEC on Form 10-Q, dated August 13,
1999, the Company described itself as:
an online and direct to consumer retailer. The flagship store locatedat www.eybershop.com offers discounted designer and brand-nameapparel, electronics, home accessories, toys, gifts and watches all atcloseout prices, electronics.net, the Company's joint venture withTops Appliance City (Tops), located at www.electronies.net, offersa broad assortment of consumer electronics, appliances and homeoffice equipment for sale online.
25. In that 10-Q, Cybershop reported significant changes in its operations,
including a shift in its sales strategy to focus on offering discounted brand name merchandise:
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Case 2:00-cv-0199AP Document 20 Filed 04/2U01 Page 9 of 39
Beginning in the first quarter ofthe current year, the Company beganimplementing several operating initiatives at its flagship store,cybershop.com, designed to better serve its customers and streamlineits operations. The Company has completed a shift in itsmerchandising strategy to focus on offering off-price brandedmerchandise such as that found in outlets and traditional discountretailers. The Company initiated a significant overhaul of itsinfrastructure, migrating its web-based order processing onto a newplatform, redesigning the web site and integrating it with a new orderfulfillment system. The transition to an inventory-based model wascompleted in the second quarter with the development of a newdistribution and fulfillment center. In addition, the Companylaunched two new online auction sites. With this initiative, theCompany introduced the excitement ofthe online auction experienceto all its customers, complementing its existing product offerings.The initiative also offers the Company a new way to attractcustomers, learn more about their shopping preferences and providean effective mechanism to manage excess inventory.
26. Effective June 1, 1999 the Company acquired all of the outstanding common
stock of The Magellan Group., Inc. ("Magellan "), which the Company described as an online and
direct response retailer ofhigh quality personal care, home and health related products, in exchange
for 1,000,000 shares of the Company's common stock and $5,000,000 in cash. During the second
quarter of 1999, the Company began operating its Tools for Living division (formerly Magellan).
Tools for Living, like Magellan, offered high quality merchandise in the personal care , health and
home accessories categories, promoted through direct response print media campaigns in national
consumer magazines and through its website www.toolsforliving.com.
27. During the third and fourth quarters of 1999, the Company made a series of
announcements which were intended to, and did, convey, the impression that Cybershop was
successfully positioning itself as the premier online name-brand discount retailer.
28. On September 16, 1999, Cybershop announced that it had signed exclusive
online distribution agreements with "key designer apparel brands." The Company stated that
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Case 2:00-cv-01993-JAP Document20 Filed 04/001 Page 10 of 39
"Cybershop. corn is leveraging its experience as traditional merchants and its position as a pioneer
in e-commerce, to purchase close-outs and over stocks directly from America's most prestigious
manufacturers."
29. Commenting on the agreements, defendant Tauber was quoted as stating
"[j]ust as T.J. Maxx and Marshalls ... have become the dominant brick and mortar retailer [sic] for
off-price brands, we are positioning Cybershop.com as the key internet destination to purchase
designer apparel and home furnishings . . . . "
30. On September 21, 1999, the Company announced that it had secured
additional distribution for its auction site on Lycos, Excite@Horne and MSN. The Company stated
""[a]uctions have been an exciting feature, attracting thousands of new customers and registrants
to CyberShop.com and electronics.Net who register to bid and win top quality, branded consumer
electronics...."
31. Commenting on the distribution arrangement, defendant Tauber was quoted
as stating "[a]uctions have been an exciting way for us to acquire new customers for both
CyberShop. com and electronics.Net ... This new distribution from Lycos, MSN and Excite has
given a real boost to our traffic and demand for auctions."
32. On September 23, 1999, the Company announced that it had entered into an
agreement with LookSmart to be featured in RewardMall, LookSmart's online shopping mall.
According to Cybershop's press release, the Company would be prominently featured in the apparel,
accessories, and electronics areas of RewardMall. Commenting on this agreement, defendant
Tauber was quoted as stating "[s]ecuring this key area will help to position us as the premier place
to shop for branded discount merchandise and our broad selection of consumer electronics.... We
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believe our positioning with LookSmart in their RewardMall combined with their significant growth
in traffic will be an important contributor to our traffic growth into the fourth quarter."
33. On September 30, 1999, the Company completed a private placement of
equity securities raising gross proceeds of$5.1 million. As part ofthe financing the Company issued
a class of warrants that provided the investors with the right to receive additional shares if the price
of the Company's stock trades below certain levels.
34. On October 4, 1999, Cybershop announced that its partner in the
electronic .Net joint venture, Tops, had decided to discontinue selling consumer electronics in order
to focus on selling higher-margin appliances. The Company stated that electronics.Net would have
access to Top's inventory through the balance ofthe year, but that it was seeking alternative supply
arrangements. Cybershop stated that "it is not believed that this decision by Tops will have a
detrimental impact on the operating results of CyberShop.com."
35. On October 21, 1999, Cybershop announced that it has signed an expanded
agreement with Yahoo! to include the Company's products in the Yahoo! Shopping lirectory.. .
Underscoring the purported significance of the agreement , the Company stated that:
CyberShop.com is quickly establishing itself as one of the leadingsites for designer apparel and other brand name merchandise at deepdiscount prices. With this deal, CyberShop.com will be wellpositioned to capitalize on the upcoming holiday season, whichaccording to Jupiter Communications, an internet research firm, isestimated to generate $6 billion in online sales.
36. Defendant Tauber was quoted as stating:
CyberShop.com has been growing rapidly with our last quarterrevenues increasing over 270%. over the June quarter ended 1998.This agreement with Yahoo! will further enable us to continuedriving top line growth and bringing our deep merchandise mix tomillions of additional online shoppers.... This deal highlights ourongoing strategy to become the premier destination on the Web for
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Case 2:00-cv-019 3-JAP Document 20 Filed 006/2001 Page 12 of 39
6
brand name merchandise while providing a fast and convenientshopping experience.
SUBSTANTIVE ALLEGATIONS
37, On October 26,1999, Cybershop issued apress release over the PRNewswire
headlined "CyberShop.com(R) Third Quarter Net Sales Increase Over 450% from the Prior Year
with Strong Product Gross Margins of 34%." The press release continued:
CyberShop.com Reports Unique Visits Grew by 82% Over Previous
Quarter
JERSEY CITY, N.J., Oct. 26/PRNewswire/ -- CyberShop. com(R),Inc. (NASDAQ: CYSP), a leading online retailer(htip://www.cybershop.com) ofbrand name merchandise , announcedtoday that its net sales of $2,788,000 for the third quarter of 1999,were up 458% from $500 ,000 in the third quarter of 1998 and up35% from $2,067,000 in the second quarter of 1999. Gross marginsfor the quarter improved to 34% ofnet sales from 30% in the secondquarter of 1999.
CyberShop.com experienced similar growth in unique visitor traffic,which increased to approximately 2 million, up 82% from 1.1 millionin the second quarter of 1999. At the same time, CyberShop.comcontinued to maintain its focus on operating. margins by generating$3.43 of revenue for each dollar spent on marketing in the thirdquarter of 1999.
CyberShop.com reported a third quarter pro forma net loss beforemerger and acquisition related costs of $1,412,000, or ($0.16) pershare compared to a net loss of $1,153,000 or ($0.15) per share in thethird quarter of 1998. Third quarter net loss, including merger andacquisition related costs, was $2,162,000 or ($0.25) per share.
"We are excited about the exceptional growth that CyberShop.comhas already experienced in 1999," said Jeff Tauber, CEO andChairman of the Board. "A number of successfully executedmerchandising and marketing initiatives have helped us achieve rapidgrowth over the last three quarters. We are now gearing up for theupcoming holiday season with a host of online and offline initiativesto promote a number of hot products."
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Case 2:00-cv-01 -JAP Document 20 Filed 0/2001 Page 13 of 39
During the third quarter, CyberShop.com's customer count increasedto 396,144. CyberShop.com processed approximately 15,000 orderswith an $186 average order size. In preparation for the holidayseason, CyberShop.com is carrying thousands of products and over150 top brands, and has boosted its fulfillment and customer servicecapacity to process many more orders in preparation for the fourthquarter.
38. The foregoing statements and financial results set forth above were materially
false and misleading and lacked any reasonable basis because, as defendants knew or recklessly
disregarded, and failed to disclose to the investing public, product sales by the Company's
CyberShop.com. division during the third quarter of.1999 actually declined 28 percent from the
same period a year earlier. The tremendous 450% net sales increase reported in the press release
was, in fact, primarily the result ofrevenues generated by the Company's Tools for Living division,
formerly known as Magellan, which the Company had acquired in June 1999. Of the $2,067,000
in third quarter revenues reported by the Company, Tools for Living generated third quarter 1999
revenues of $1,926,000. Additionally, the Company' s joint venture with Tops (which had been
terminated due to Tops' change in business strategy) had generated third quarter 1999 revenues of
$504,000.
39. Similarly, defendant Tauber's statements, that "[a] number of successfully
executed merchandising and marketing initiatives have helped us achieve rapid growth over the last
three quarters. We are now gearing up for the upcoming holiday season with a host of online and
offline initiative to promote a number of hot products," was materially false and misleading.
Defendant Tauber knew, or recklessly disregarded, that revenues for the CyberShop.com division
had actually declined and that the increase in third quarter revenues was driven primarily by
Cybershop's Tools for Living division. Therefore, the merchandising and marketing initiatives
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referenced by Tauber had nothing to do with the Company's "rapid growth over the last three
quarters."
40. Because most e-tailers were not operating at a profit at that time, revenues
were the primary indicator used by the market to gauge the performance ofmost Internet companies.
A year-over-year decline in quarterly revenue for an Internet retailing venture was almost unheard
of in 1999, when Internet commerce grew rapidly. Had the market known the truth concerning the
source of the Company's third quarter 1999 revenues, the price of its common stock would have
been adversely impacted because it would have demonstrated the fundamental weakness in the
Company's core operations. Only on February 24, 2000, in an amended Report on Form 10-Q for
the quarter ended September 30, 1999, filed with the SEC, did the defendants finally disclose the
truth concerning its third quarter 1999 revenues, reporting that "Revenues attributable to CyberShop
for the third quarter of 1999 totaled $358,000 as compared to $500,000 for the same period of
1998."
41. Against the backdrop of the Company's false and misleading third quarter
1999 revenue announcement, Cybershop continued issuing press releases announcing favorable
developments in an attempt to underscore the Company's position for the upcoming 1999 holiday
season.
42. In November 4, 1999, Cybershop announced that it had extended its
relationship with America Online ("AOL") to be featured in the auctions and outlets department of
Shop@AOL. The Company reported that under the terms of its agreement with AOL, it would have
"gold tenant" status in the auctions and outlets categories. It further stated that CyberShop's
merchandise would be prominently rotated on the department front screen and would be available
through AOL search. According to the Company, this would give Cybershop access to more than
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18 million registered members ofAOL, in addition to the millions ofother consumers through added
presence on AOL.com, Compuserve. com and Netcenter.com shopping portals.
43. In connection with the AOL agreement, defendant Tauber was quoted as
stating "[w]e have had tremendous success with AOL customers over the past four years and are
excited to continue serving millions of AOL users across their portfolio of interactive services...
Having gold tenant status in the auctions and outlets department will provide us tremendous
exposure ...."
44. On November 5, 1999, the Company announced that it had implemented
Business Evolution's @Once Service Center to enhance its customer service capabilities. According
to the Company, the @Once Service Center enabled the Company to qualify and prioritize incoming
emails according to urgency and ensure that all customer questions are answered in the most
effective manner . Cybershop claimed that this would allow its service representatives to process
queries more effectively and spend more time converting visitors to buyers.
45. On November 5, 1999, Cybershop issued a press release over the PR
Newswire in which defendants summarized an interview defendant Tauber gave to The Wall Street
Reporter. The press release quoted Tauber as saying the key to success "is to listen to your
customers, the changes on the Internet are very rapid. When we started. this business we were a full
price retailer , today CyberShop. com is an off-price retailer competing against TJX [the publicly-
traded parent ofTJ Max and Marshall's] ... providing consumers a better way to buy brand name
apparel at deep discounts. The new business model has been in place for a little more than two
quarters with great success. In the second quarter we did roughly $2 million with a 30% gross
margin, which is four times last year, and in our third quarter we did $3 million with a 34% gross
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Case 2:00-cv-01 JAP Document 20 Filed 02001 Page 16 of 39
margin. The 34% gross margin could be double that of the next online retailer." The press release
continued:
Jeff Tauber explains that CyberShop.com reaches its customers
through what he calls "a triple whammy. First, we reach customersthrough online ads with portal deals such as Yahoo!, AOL, Microsoftand Inktomi, Second, we do off-line print ads, primarily inmagazines, such as People, Time, Newsweek, Parade, Ladies HomeJournal, and Better Homes and Garden. The third component is wordof mouth and we do a great deal of email marketing, public relationsand affiliate programs."
When asked about future acquisitions, Jeff Tauber said "We made avery important acquisition in June with Toolsforliving.com and we'will continue to look for more acquisitions. We have two criteria foracquisitions. First, does it add a product category that we don'tcurrently have on our sites. Second, is it a company that financiallyhas done a great job since we don't want to acquire a company thathas huge cash burn rates because we want to move towardsprofitability as quickly as possible."
Jeff Tauber thinks the big challenge going forward will be the fourthquarter. He says, "the fourth quarter can represent over 50% of our
business and we are very focused on making sure that our systems are
robust enough to handle traffic, our marketing plans are in place, andwe picked the right products. Right now we are expecting an
enormous fourth quarter and its very exciting. We are not only
leveraging our expertise picking toys, we will run Pokemon and SegaDreamcast, we also have some great apparel items and a china pattern
from Spode. We are ready."
What should investors look for when investing in CyberShop.com?
Jeff explains "One of the most critical elements when looking at anonline retailer is gross margin; you can't acquire customers at any
cost. We are very focused on gross margin because we believe
ultimately that gross margin is the way we will reach profitability.
Investors also have to look at marketing dollars spent. Last quarter
we generated $3.40 ofrevenue for every marketing dollar spent. We
believe we have one of the best executed sites, its simple, its easy to
find products and checkout. And of course we have a management
team with over 100 years of merchandising experience. We are
going after a big market segment. Off-price retail business is a $27
billion industry and we believe we are poised to capture a big portion
of that business online."
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46. The foregoing statements, including defendant Tauber's statement that the
new business model has been in place for a little more than two quarters and has met with great
success, were materially false and misleading because as defendants knew, or recklessly
disregarded, the Company's CyberShop.com division had actually experienced a decline in
revenues in the third quarter of 1999 as compared to the same period a year earlier . Likewise,
Tauber's expectations for "an enormous fourth quarter," and his statement that the Company was
"poised to capture a big portion of [the off-price retail business] online were materially false and
misleading and lacked any reasonable basis because, as defendants knew, or recklessly disregarded,
sales of CyberShop.com's core business, actually declined 28 percent from a year earlier.
47. As a result ofdefendants' positive statements about Cybershop's third quarter
1999 financial results, operations and prospects in the Company's October 26, 1999 and November
5, 1999 press releases , the price of Cybershop common stock soared, rising from a price of $6.625
per share on October 25, 1999 to as high as $14.75 per share on November 29, 1999.
48. On November 9, 1999, the Company announced that it had entered into an
agreement with Merrill Lynch to feature Cybershop' s online stores on Merrill Lynch's eShopping
channel . The Company stated "[s]ince the beginning ofthe fourth quarter, CyberShop .com had been
aggressively building marketing relationships with a number of key shopping channels including
America Online, Yahoo! Shopping, Microsoft's eShop and Inktomi in preparation for this holiday
selling season."
49. With respect to the Merrill Lynch agreement, defendant Tauber was quoted
as stating "Merril] Lynch clients and employees from around the world now have access to
CyberShop. com's apparel and electronics merchandise ." Tauber continued, "[w]e are very excited
about this deal and believe Merrill's eshopping customers will have a higher propensity to transact
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Case 2:00-cv-01 3-JAP Document 20 Filed 016/2001 Page 18 of 39
and to shop online, driving our top line growth and increasing margins by lowering our customer
acquisition costs."
50. On November 12, 1999, Cybershop filed its report for the third quarter 1999
with the SEC on Form 10-Q. The Form 10-Q was signed by defendant Tauber. In that report, the
Company repeated the materially false and misleading statements concerning revenue growth as it
made in its October 26, 1999 press release:
Results of Operations Three Months Ended September 30, 1999compared to Three Months Ended September 30, 1998.
Revenues: Revenue is comprised of sales of products , net of returns,outbound shipping and handling charges, advertising and vendor set-up fees . Total revenues increased 458% in the third quarter, or$2,288,000 , to $2,788,000 as compared to $500,000 in the thirdquarter of 1998. This increase was primarily attributable to greatermarketing efforts, an expanded customer base, repeat purchases fromexisting customers , acquisitions , and strong sales of four products,which represented approximately 45% of total revenues in the threemonths ended September 30, 1999. Advertising and set-up feesdecreased by 73%, or $22,000, to $8 ,000 in the third quarter of 1999from $30,000 in the third quarter of 1998, as a result of a decrease inemphasis on this revenue stream and an increased focus on theCompany's merchandising strategies.
51. The foregoing statements were materially false and misleading because, as
defendants knew, or recklessly disregarded, it gave the impression that "greater marketing efforts,
an expanded customer base, and repeat purchases from existing customers" had a greater impact on
the increased revenues than the Company's acquisition activities. In fact, as was ultimately
disclosed, more than half of revenues generated in the third quarter 1999 came from the Magellan
Group, Inc., which the Company had acquired in June 1999. Moreover, as the Company later
disclosed, Cybershop's core business actually experienced a 28% decline in revenues in the 1999
third quarter as compared to the same period the preceding year.
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. Case 2:00-cv-019 JAP Document 20 Filed 0412001 Page 19 of 39
52. On November 15, 1999, Cybershop announced that it had signed an
agreement with Women, com, under which its merchandise would be prominently featured under the
fashion, beauty, and electronics categories and would be advertised in various Hearst and Rodale
Interactive Publications, including Cosmopolitan, Good Housekeeping, and Marie Claire. In
addition, the Company would receive preferred rotation within the Women.com Networks, including
the Fashion and Beauty Channel, Home Channel and Sex and Romance Channel.
53. On November 22, 1999, Cybershop announced . that it had launched an
aggressive print ad for the holiday season in such publications as Time, Newsweek, USA Today
Weekend, Parade, LA Times Sunday Magazine, Ladies Home Journal, Popular Mechanics, Better
Homes and Gardens, and US News and World Report. Commenting on the. campaign, defendant
Tauber was quoted as stating "[t]he print ads will allow us to reach millions of consumers to
uniquely feature our hot holiday products ... We believe we have the right combination of online
and offline marketing to promote our merchandise and our brand for this holiday season...."
54. The foregoing statement was materially false and misleading, however,
because as defendant Tauber knew, or recklessly disregarded, the Company's CyberShop.com
division had experienced a substantial decline in revenues during the third quarter of 1999, and the
division's poor financial performance was continuing throughout the fourth quarter. Defendant
Tauber therefore lacked any reasonable basis for his statement that the Company had the right
combination of online and offline marketing to generate substantial revenues in its CyberShop.com
division during the holiday season.
55. On November 24,1999, Cybershop announced that it had been named to the
"elite" list, The Internet 500, the first annual ranking of the nation 's largest Internet firms based on
online revenues.
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Case 2:00-cv-0199 JAP Document 20 Filed 04/9001 Page 20 of 39
56. On November 26,1999, Cybershop announced that it was selected by ON24,
Inc. (which the Company described as the streaming media network for investors) as among the elite
Network Economy stocks to own. It further reported that ON24, Inc. picked the Company as a "core
holding" for investors based on anticipated growth during the holiday season. Among the other
and Adaptec . The Company stated that it was picked by ON24's Editor in Chief as the "racing horse
stock pick," citing that the stock was well off its 52 week high and "clearly going to benefit from
the onset of the Christmas selling season."
57. Commenting on the selection of the Company by ON24, defendant Tauber
was quoted as stating : "[w]e are excited our stock has been chosen by ON24. com and believe it
further illustrates the strength of our company ... We are well prepared for the holiday season and
believe it will clearly differentiate us as the leader in our segment of online retail."
58. The foregoing statement by defendant .Tauber was materially false and
misleading , however, because defendant Tauber knew, or recklessly disregarded, that at the time he
made the statement the Company's core business revenues were actually declining. Based on the
Company' s actual third quarter financial results , Tauber had no reasonable basis for his belief that
the holiday season would differentiate Cybershop as the leader in its segment of online retail. In
addition, defendants knew, or recklessly disregarded, that ON24's selection ofCybershop was based,
in substantial part, on defendants' materially false and misleading statements concerning the
purported success ofthe Company' s online retail business , CyberShop .com, and defendants ' failure
to disclose that its core business had actually experienced a 28% decline in revenues in the third
quarter of 1999 compared to the same period the prior year.
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Case 2:00-cv-0199
if
Document 20 Filed 04/001 Page 21 of 39i
59. OnDecember 8, 1999, the Company completed a private placement ofequity
securities, raising gross proceeds of $6.0 million. The financing involved the issuance of 528,634
shares ofcommon stock at $11.3 5 per share and warrants to purchase an aggregate of237, 886 shares
of common stock at an exercise price of $12.00 per share. As part of the financing another class of
warrants was issued ("December adjustable common stock warrants "). The December adjustable
common stock warrants provide the investors with the right to receive additional shares if the price
of the Company's stock trades below certain levels. In February 2000, 613,486 shares of common
stock were issued by the Company to the investors upon exercise of all of the December adjustable
common stock warrants.
60. Following the announcement of several other initiatives, including free
shipping on orders for the holidays, on December 23, 1999, the Company issued a press release. in
which it reported that "[e]arly financial data is encouraging, indicating year over year revenue
growth and healthy gross margins. According to a recent Business Week article (December 27,
1999), 'E-Tailers with high gross margins are likely to survive the cyberwars.'°' Defendant Tauber
was quoted as stating "[w] a are very pleased with our performance to date and our ability to increase
our margins throughout the year ... Our infrastructure was well prepared for the added volume, our
web servers, fulfillment operations, and customer service all rose to the occasion."
61. The foregoing statements were materially false and misleading because, as
defendants knew, or recklessly disregarded, the Company was not, in fact, experiencing revenue
growth on a year-to-year basis. As defendants would ultimately disclose, approximately 75% ofthe
Company's 1999 revenues were generated by the Company's Tools for Living division (formerly
Magellan), which the Company did not acquire until June 1999. Revenues for the Company's core
business were actually in substantial decline on a year over year basis. In fact, the Company would
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Case 2:00-cv-0199' Document 20 Filed 04/21601 Page 22 of 39
ultimately disclose that revenues from its core business, CyberShop.com, declined by almost 50%
on a year to year basis, from $4,827,000 in 1998 to $2,898,000 inl999 . Irrespective of its gross
margins, the Company's CyberShop.com division was generating only half the sales as compared
to the same period the prior year.
62. On February 1, 2000, the Company announced its unaudited financial results
for the fourth quarter of 1999, reporting revenues of approximately $4.2 million for the quarter and
net revenues of $10 million for the year 1999, doubling revenues from 1998. Touting an increase
in gross margins, to 32% from 23% for the same period in 1998, the Company reported that it
expected operating losses to decline approximately 30% for the quarter as compared to the same
period in the prior year.
63. Commenting on these results, defendant Tauber was quoted as stating "[w}e
are pleased with our financial performance and believe our balanced approach in growing our
business towards profitability versus growth at any cost will allow us to build a more sustainable
business model long term ...." Tauber also was quoted as stating that "[w]e believe that growth at
any cost is unsustainable for any dot com, and are very pleased with the way our marketing drove
traffic and sales for the holiday selling season ... Ultimately, we were able to show significant top
line growth while not sacrificing the bottom line."
64. The foregoing statements were materially false and misleading because, as
defendants knew, or recklessly disregarded, the increase in revenues for 1999 was primarily
attributable to its Tools for Living division, which contributed $5,298,000 or 75% of total revenues
in 1999, and also to the growth of electronics.net which contributed $1,721,000 or 25% of total
revenues in 1999. In fact, the Company's revenues from its Cybershop.com business was
$2,898,000 in 1999 as compared to $4,827,000. Thus, instead of increasing on a year to year basis,
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Case 2:00-cv-01 QQA-JAP Document 20 Filed 0/2001 Page 23 of 39
the 1999 revenues from the Company's core business actually declined approximately 50%.
Moreover, defendant Tauber's statement that "[w]e are very pleased with our financial performance
and believe our balanced approach in growing our business towards profitability" in the context of
the Company purportedly being "the leading online off-price retailer of designer apparel, home
furnishings and electronics" was materially false and misleading since the Company had determined
to abandon its e-tailing operations because its CyberShop.com operations were faltering so badly
and its holiday sales were disappointing.
65. Indeed, on February 10, 2000, the Company issued a press release over the
Business Wire announcing its exit from the e-tailing business by closing its e-tailing sites
CyberShop.com and electronics.net and selling the retail assets of these operations. Instead, the
Company stated that it would launch an Internet incubator through Grove Street Ventures, Inc.
("Grove Street") and Cybershop would provide Grove Street with management resources,
equipment, facilities, and financial resources, including initial seed capital, to attract and develop
start-up Internet companies. Defendants did not disclose, however, that the reason for the divestiture
ofthese operations was that CyberShop,com had dismal financial results during the third and fourth
quarters of 1999, and that the Company had not found a replacement for Tops as its joint venture
partner in electronics.net.
66. On February 24, 2000, the Company disclosed for the first time, in its
amended quarterly report on Form 10-Q/A for the quarter ended September 30, 1999, that sales of
CyberShop.com, the basic venture , actually had declined 28 percent from a year earlier . A year-
over-year decline in quarterly revenue for an Internet retailing venture was almost unheard of in
1999, when Internet shopping grew rapidly. In the Form 10-Q/A for the quarter ended September
30, 1999, the defendants finally disclosed in the section entitled "Results of Operations - Three
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Case 2:00-cv-01 3-JAP Document 20 Filed 06/2001 Page 24 of 39
Months Ended September 30, 1999 compared to Three Months Ended September 30, 1998," that
"Revenues attributable to CyberShop for the third quarter of 1999 totaled $3 58,000 as compared to
$500,000 for the same period of 1998."
67. As a consequence of the materially false and misleading statements
disseminated by defendants , the price of Cybershop common stock was artificially inflated during
the Class Period. Upon disclosure of the foregoing information, Cybershop common stock closed
at $3.9375 per share on February 24, 2000. The stock had been as high as $14.75 per share on
October 29, 1999.
68. On February 29, 2000, the New York Times published an article entitled "Can
Cybershop Explain This To Investors?" Describing events at Cybershop, the article, in pertinent
part, reported:
In searching for winners in the electronic retailing business, profitsare hard to find. So investors have focused on revenue, figuring thatrising sales are a sign of success.
So it was no surprise that the stock price of Cybershop.com lifted offafter it reported that its sales soared 458 percent in the third quarterfrom the comparable period a year earlier. The stock, around $6 ashare before the announcement, climbed to a high of $14.25 on Nov.29 amid great optimism over the holiday shopping season.
That zooming revenue figure, however, may have concealed morethan it revealed. Sales of Cybershop.com, the basic venture, actuallydeclined 28 percent from a year earlier. But that fact was disclosedonly months later, long after some insiders had sold shares. Thecompany's reported revenue increase in the quarter came from anacquisition and from a joint venture that was facing problems causedby a change of strategy by the venture partner, Tops Appliance City,which has since filed for bankruptcy protection.
A year-over-year decline in quarterly revenue for an Internet retailingventure was almost unheard of in 1999, as Internet shopping grewrapidly, and a report of such a fall in its basic business might havecaused the company's stock price to fall. But the sales decline was not
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Case 2:00-cv-019 JAP Document 20 Filed 04 2001 Page 25 of 39
disclosed in the quarterly report filed by Cybershop.com on Nov. 12,nor was it mentioned in the company's news release.
With the stock price rising in November, in the absence of public
knowledge ofthe falling revenue at the company's flagship operation,insiders led by the company's chairman and chief executive, JeffreyTauber, sold $7.9 million worth of stock, at prices ranging from $10
to $14 a share, with most of the money going to Mr. Tauber and hisfamily.
After that run-up, the stock's price spent most of December slowly
declining as investors were informed that the insiders had sold. But
it was not until last Thursday that the company, in an amendedquarterly report to the Securities and Exchange Commission,
disclosed that revenue of its flagship business fell in the third quarter..
Mr. Tauber did not return a phone call seeking comment yesterday,
nor did any other officer of the company. In Nasdaq trading
yesterday, the stock closed at $4.875, less than half the price received
by insiders in November.
On Feb . 1, the company -- describing itself as "the leading online off-
price retailer of designer apparel , home furnishings and electronics,"
reported revenue of $4.2 million for the final quarter of 1999 and
quoted Mr. Tauber as saying he was "very pleased with our financial
performance."
The release said gross margins -- the difference between what the
company paid for inventory and what it realized when it sold the
goods -- was 32 percent, "among the highest of any publicly traded
e-tailers."
69. The price of Cybershop's common stock fell even further following the
publication of the above-referenced article, dropping from a close of $4.875 per share on February
28, 2000, the day before the publication of the article , to a close of $3.9375 per share on February
29, 2000, the day the article was published, and even further, to close at $2.9375 per share on March
1, 2000.
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Case 2:00-cv-01 3-JAP Document 20 Filed 0/2001 Page 26 of 39
70. On March 30, 2000, the full extent of the deteriorating financial condition of
the Company's core business, as well as the reason for its divestiture, was fully disclosed when the
Company filed its annual report for 1999 with the SEC on Form 10-K. In that report, the Company
disclosed that three quarters of the Company' s annual revenues were generated by its Tools for
Living business (formerly Magellan , Inc., which was acquired in June 1999):
Total revenues increased by 2992% or $6,792,000, from $227,000 in1998 to $7,019,000 in 1999. This increase was primarily attributableto the acquisition of Magellan and the establishment of the Tools forLiving division which contributed $5,298,000 or 75% of totalrevenues in 1999, and also to the growth of electronics.net whichbegan operations in the fourth quarter of 1998 and represented all ofthe revenues for that year. Electronics.net contributed $1,721,000 or25% of total revenues in 1999.
The Company also disclosed that:
The operating results ofthe Cybershop.com division are reflected asdiscontinued operations and an estimated loss on disposal of$435,000 has been recorded. Total revenues applicable to theCybershop.com division during 1999, 1998 and 1997 were$2,898,000, $4,827,000, and $1,495,000, respectively.
71. The Company has continued to post losses since divestiture of its.
CyberShop .com and electronic .Net divisions. On June 21, 2000, the Company was notified by
NASDAQ that it faced delisting for failure to maintain a $1 per share minimum bid price for its
common stock for ten consecutive trading days. In August 2000, the Company's shareholders
approved, and the Company implemented, a reverse five-for-one stock split. On April 20, 2001, the
Company's stock closed at $0.375 per post-split share.
SCIENTER ALLEGATIONS
72. As alleged herein, defendants acted with scienter in that defendants knew or
recklessly disregarded that the public documents and statements issued or disseminated in the name
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Case 2:00-cv-019 JAP Document 20 Filed 0/2001 Page 27 of 39
of the Company were materially false and misleading; knew or recklessly disregarded that such
statements or documents would be issued or disseminated to the investing public; and knowingly
and substantially participated or acquiesced in the issuance or dissemination of such statements or
documents as primary violations of the federal securities laws.
73. As set forth elsewhere herein in detail , the Individual Defendants, by virtue
oftheir receipt ofinformation reflecting the true facts regarding Cybershop and/or their control over .
the Company, which made them privy to confidential proprietary information concerning
Cybershop, participated in the fraudulent scheme alleged herein.
74. - Defendants were motivated to engage in the scheme to artificially inflate the
price of Cybershop' s common stock in order to: (i) protect and enhance their executive positions
and the substantial compensation and prestige they obtained thereby; and (ii) enhance the value of
their personal Cybershop common stock and stock options , allowing for profitable insider sales and
purchases. In particular, defendants Tauber and Phillips were able to profitably sell shares of
Cybershop common stock on November 11, 1999 through November 26, 1999 at artificially inflated
prices ranging from $10.00 to $10.61 per share. Additionally, Linda Wiatrowski, CyberShop.com's
Vice President-General Merchandise Manager, also exercised warrants to purchase, and then sold,
20,000 shares of Cybershop common stock on November 29, 1999.
75. The foregoing defendants and Company insider engaged in the following
transactions in Cybershop common stock during the Class Period:
Date Name Shares Sold Sales Price Proceed
11/11/99 Jeffrey S. Tauber and 200,000 $10.00/share $ 2,000,000Jane S. Tauber
11/26/99 Jeffrey S. Tauber and 475,000 $10.61/share $ 5,039,750Jane S. Tauber
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Case 2:00-cv-0199P Document 20 Filed 04/2*01 Page 28 of 39
TotalShares Sold
TotalProceeds
675,000 $ 7,039,750
11/22/99 Ian S. Phillips 10,000 $10.50/share $ 105,000
11/26/99 Ian S. Phillips 20,000 $10.50-$13.00/share
$ 235,000
11/29/99 Ian S. Phillips 10,000 $14.00/share $ 140,000
TotalShares Sold
TotalProceeds
40,000 $ 480,000
11/29/99 Linda Wiatrowski 20,000 $13.47/share $ 269,400
TotalShares Sold
TotalProceeds
20,000 $ 269,400
76. Thus, the proceeds from the Taubers' insider sales , $7,039,750, were more
than 28 times the annual salary defendant Tauber received in1999. Moreover, these massive sales
of more than 26% of the Taubers' aggregate Cybershop holdings, occurred during a fifteen-day
period half way through Cybershop's fourth quarter. The Taubers had only one prior sale of
Cybershop common stock, 100,000 shares in 1998. Thus, the size and the timing of the Taubers'
transactions in the Company's stock were highly unusual because it occurred after defendants knew,
or should have known, that revenues from the Company' s core business , the CyberShop.com
division, had not increased 452% in the third quarter of 1999 compared to the same period in 1998
as reported, but that revenues from that division had actually declined 28% in the 1999 third quarter
on a year-to-year basis.
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Case 2:00-cv-019
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AP Document 20 Filed 042001 Page 29 of 39
77. Likewise, the timing ofdefendant Phillips ' sale of40,000 shares ofCybershop
common stock for proceeds of $480,000 was highly unusual because it occurred after defendants
knew, or should have known, that revenues from the Company's core business, the CyberShop.com
division, had not increased 452% in.the third quarter of 1999 compared to the.same period in 1998
as reported, but that revenues from that division had actually declined 28% in the 1999 third quarter
on a year-to-year basis. In addition, Phillips had no prior sales of the Company's stock.
78. Similarly, the insider sales by Linda Wiatrowski, support a strong inference
of scienter. Although she is not named as a defendant, as Vice President-General Merchandise
Manager for Cybershop, Wiatrowski was in a position to know the state ofthe Company's quarterly
sales in its CyberShop.com division. Wiatrowski had not previously sold, nor exercised options in
order to sell, Cybershop common stock. The proceeds from these insider sales was more than twice
Wiatrowski' s 1998 annual salary of $132,000.
79. Additionally, defendants were motivated to artificially inflate the price of
Cybershop common stock during the Class Period in order to avoid the penalties under the terms
of the December 1999 private placement. As alleged above, under the terms of that placement,
warrants were issued which would provide the investors with the right to receive additional shares
of Cybershop common stock if the price of the stock trades below certain levels. In November
1999, 43,668 shares of common stock were issued by the Company to the investors upon exercise
of all of the adjustable common stock warrants that were issued in connection with the September
1991 private placement. Thereafter, defendants engaged in the course of wrongful scheme to
artificially inflate the price of the Company's common stock, inter alia, in order to avoid issuing
additional shares of stock under the terms of the December private placement.
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Case 2:00-cv-019 AP Document 20 Filed 04$2001 Page 30 of 39
NO STATUTORY SAFE HARBOR
80. The statutory safe harbor provided for forward-looking statements under
certain circumstances does not apply to any of the allegedly false forward-looking statements
pleaded in this Complaint, because none of the statements pleaded herein were identified as
"forward-looking statements" when made, Nor did meaningful cautionary statements identifying
important factors that could cause actual results to differ materially from those in the forward-
looking statements accompany those forward-looking statements. To the extent that the statutory
safe harbor does apply to any forward-looking statements pleaded herein, defendants are liable for
those false forward-looking statements, because at the time each of those forward-looking
statements was made the speaker actually knew the forward-looking statement was false and/or the
forward-looking statement was authorized and/or approved by an executive officer of Cybershop,
who actually knew that those statements were false when made.
FIRST CLAIMSection 10(b) Of The Exchange Act And
Rule 10b-5 Promulgated Thereunder (Against All Defendants)
81. Plaintiff repeats and realleges each and every allegation set forth above, as
if set forth herein.
82. Defendants, individually and in concert, directly and indirectly, by the use of
means or instrumentalities of interstate commerce and/or of the mails, engaged and participated in
a continuous course of conduct that operated as a fraud and deceit upon plaintiff and the other
members of the Class; made various untrue and/or misleading statements of material facts and
omitted to state material facts necessary in order to make the statements made, in light of the
circumstances under which they were made, not misleading; and employed devices and artifices to
defraud in connection with the purchase and sale of securities. During the Class Period, defendants,
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Case•2:00-cv-0199 P Document 20 Filed 04/2)01 Page 31 of 39
W
with knowledge of, or in reckless disregard for the truth, disseminated or approved the false
statements specified above, which were misleading in that they contained misrepresentations and
failed to disclose material facts necessary in order to make the statements made, in light of the
circumstances under which they were made , not misleading.
83. At all relevant times, the material misrepresentations and omissions
particularized herein directly or proximately caused the damages sustained by plaintiff and the other
members of the Class.
84. Information showing that defendants acted knowingly or with reckless
disregard of the truth is peculiarly within defendants' knowledge and control. As directors and/or
senior corporate officers of Cybershop, the Individual Defendants had knowledge ofthe details of
the Company's business and prospects. Plaintiff, who purchased shares ofCybershop common stock
on the open market, does not have knowledge of the details of Cybershop's internal corporate
affairs.
85. As a result of the dissemination of the materially false and misleading
information and failure to disclose material facts, as set forth above, the market price of the
Company's common stock was artificially inflated during the Class Period. In ignorance of the
materially false and misleading nature of the reports and statements described above, plaintiff and
the other members of the Class relied to their damage on the statements described above and/or on
the integrity ofthe market price ofthe Company's common stock as reflecting the completeness and
accuracy of the information disseminated by the Company in connection with their purchases ofthe
Company's securities.
86. At the time of said misrepresentations and omissions, plaintiff and the other
members of the Class were ignorant of their falsity, and believed them to be true. Plaintiff and the
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`Case 2:00-cv-0190
AP Document 20 Filed 04/001 Page 32 of 39
other members ofthe Class could not, in the exercise of reasonable diligence, have known the actual
facts. Had plaintiff and the other members ofthe Class known the truth, they would not have taken
such action.
87. The market for Cybershop common stock was open, well developed, and .
efficient at all relevant times. As a result of these materially false and misleading statements and
failures to disclose the full truth about Cybershop's results of operations and financial condition,
Cybershop common stock traded at artificially inflated prices during the Class Period, until the time
the adverse information referred to above was finally provided and digested by the securities
markets. Plaintiff and other members of the Class purchased or otherwise acquired Cybershop
securities, relying upon the integrity of the market price ofCybershop stock and market information
relating to Cybershop, or in the alternative, upon defendants' false and misleading statements, and
in ignorance of the adverse, undisclosed information known to defendants, and have been damaged
thereby.
88. Plaintiff and other members of the Class have suffered substantial damages
as a result of their purchases of Cybershop's common stock.
89. By virtue of the foregoing, defendants have violated Section 10(b) of the
Exchange Act, and Rule I Ob-5 promulgated thereunder.
SECOND CLAIM
Section 20(a) Of The Exchange Act (Against The Individual Defendants)
90. Plaintiffrepeats and realleges each of the foregoing paragraphs as iffully set
forth herein.
91. The Individual Defendants acted as a controlling persons ofCybershop within
the meaning of Section 20(a) of the Exchange Act as alleged herein. By virtue of their high-level
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Case 2:00-cv-019JAP Document 20 Filed 04#2001 Page 33 of 39