IN LOVING MEMORY OF DO N BEWLEY 1952-2015

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WE BELIEVE THAT UNITED, GENUINE AND PASSIONATE PEOPLE CAN TAKE ON THE WORLD.

WE BELIEVE THAT THIS BUSINESS BEGINS AND ENDS WITH THE STYLIST.

WE BELIEVE YOU SHOULD SAY WHAT YOU THINK, KNOWING THAT HONESTY IS ALWAYS BEST.

WE BELIEVE THAT DEEP RELATIONSHIPS ARE BUILT WHEN PEOPLE ARE FREE TO BE THEMSELVES.

WE BELIEVE IN THE POWER OF THE GENUINE AND REAL YOU.

WE BELIEVE IN YOU, THE HAIRSTYLIST.

21

To The Eufora Nation

I’d like to express our heartfelt appreciation for the outpouring of love and prayers for

myself and kids and our Eufora family since Don’s sudden passing. Don loved living, and

he lived his life to the fullest each and every day. There truly are no words to describe the

exceptional father, husband, friend and mentor he was to so many.

Don was so very proud of his profession. He loved being a Hairdresser, and was passionate

about helping Salon Owners have successful and rewarding businesses. He believed in the

power of great distribution and above all he believed that education was the key to salon

professionals having their dream careers in this industry. He dedicated his career to

helping his peers. Don deeply cared for his Eufora family and gave us all so much. He was

selfless and giving, loving everyday, and taught us that life and love are precious gifts to be

embraced…and he did!

Back in 2006, Don and I created the Eufora “Manifesto”. It was a painstaking effort to put

into a few “right” words our beliefs and mission for Eufora. The words gave myself, and

the team at Eufora, strength and clarity to move forward with great conviction. I share our

favorite and most powerful part of this Manifesto again with all of you so that you will

know, without question, that we will not waiver from these words or his legacy.

To honor this beautiful man is to go on with strength, love, kindness and understanding. To

support each other and lift each other up in times of need. To pay forward to the world

what he gave to each one of us.

Don was a true leader, because leaders inspire and empower a team of great people with a

common mission, vision and purpose. It is up to all of us now to carry on his passion and

purpose and drive the greatness of Eufora.

“Here We Go” everyone… let’s continue the mission, vision and dream of our beloved Don.

With Love and Appreciation,

Beth Bewley

#euforastrong

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54

THE EARLY YEARS

BORN TO BE ON STAGE

COACH DON

PROUD HAIRDRESSER

HIS MENTORS

PROUD FAMILY MAN

KARAOKE ANYONE?

Don Bewley - A life well lived.

76

2016 EUFORA HERO FOR MEN™

What happens when The Eufora

HERO for Men’s Team gets to-

gether for two days of trend talk?

Lead by Don, the Team had ro-

bust conversation on current

“fads” and future trends, and

worked together to identify key

looks for the coming year.

Three primary styles were identi-

fied – Modern, Classic and Avante

Garde. Then specific looks were

designed for each style. One of

the goals was to create looks that

were versatile, and could be easily

transformed from day into night,

so cutting techniques were key.

It was two fierce days of collabo-

ration and inspiration, followed by

lots of cutting and coloring, all

culminating in a great Team photo

shoot lead by Don. In one day

the Team cut, colored and styled

7 models, shot hundreds of pho-

tos, and had a lot of fun. Needless

to say the results were amazing,

on trend and some were down

right unexpected. Take a look!

trend talk

8

“Foils and cellophane aren't always the most

masculine way to enhance your male guest's

color; so, I used this particular 'polishing'

technique on Cory to create some dimension

and lightness within his natural tone. The

ideal length of hair for this is about 1-3", any-

thing shorter will run the risk of looking

blotchy and anything longer can be done in a

form of balayage. This is perfect for that in

between length! Be mindful of where to

apply this technique, it works best in the

front and the top of a style to exaggerate

where hair may lighten naturally! For Cory,

who is a professional model, it was particu-

larly important that his hair look super shiny

and reflect light well in order for him to be at

his best on camera…and off.”

—Dana Hodges Cashetta

Dana used AloeLite™ Blue Bleaching Pods

with her “Shoeshine” technique to deliver dy-

namic results in less than an hour, and shares

her step by step with us.

EUFORA HERO FOR MEN™SHOESHINE STEP BY STEP

STEP 1: Push hair in an upward motion and

spray with Elevate™ for a light but secure

hold.

STEP 2: Using AloeLite™ and desired

developer for lift, brush lightener

lengthwise on a piece of foil.

STEP 3: Using a "shoeshine" motion, place

foil gently on surface of hair and "polish" in

a back and forth motion.

STEP 4: Use freehand application on pieces

in the front to create more dimension, while

still leaving the root untouched for depth.

STEP 5: Process as directed, until desired

level of lift is achieved.

the shoeshinetechnique.

On set with one of the Top 30 Colorists

under 30, and Eufora Hero for Men™ Team

member Dana Hodges Caschetta, we had a

chance to witness first hand a very innovative

and easy color technique that is perfect for

guys who have a well-honed sense of style

and want a great look without looking like

they tried too hard.

WELCOMENEW HEROSALONS

A Cut AboveBoonsboro, MD

Adonia SalonAuburn, NY

Arthur Harris SalonBoston, MA

David Watson SalonPort Royal, SC

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Diane Joseph’s SalonChagrin Falls, OH

Dodd SalonOklahoma City, OK

Eleven Eleven HairDesignPlymouth, MI

Eureka Wellness &BeautyEureka, CA

Headlines Hair StudioLake Forest, CA

Jaide SalonBelle Vernon, PA

Level Seven SalonPhoenixville, PA

M Salon & SpaColumbia, SC

Nemacolin WoodlandsFarmington, PA

Salon 718Brooklyn, NY

Salon DeCaroNorth Babylon, NY

Salon Moda & SalonModa AllenNew Hartford, NY

Sky Beauty BarDelmar, NY

The Colour BarAtlanta, GA

The Hair PlaceHialeah, FL

The ParlorNapa, CA

Tina PearsonNew York, NY

Wyomissing Hair StudioWyomissing, PA

9

1110

January 24-26 Advanced Color Training/Eufora HQ, Vista, CA Jan. 31–Feb. 3 Color Camp/Eufora HQ, Vista, CA Feb. 28-March 1 Advanced Educator Training/Eufora HQ, Vista, CA March 13-15 Boot Camp/Eufora HQ, Vista, CAApril 17-19 Boot Camp/Chicago, IL hosted by Premier Beauty April 24-26 Advanced Educator Training/Chicago, IL hosted

by Premier BeautyJune 5-7 Advanced Color Training/Long Island, NY hosted

by ParamountAugust 14-16 Boot Camp/Springfield, MO hosted by Salon

Service GroupAugust 21-24 Color Camp/Eufora HQ, Vista, CA

EUFORA EDUCATOR TRAINING

Elite Team Updates and Eufora Salon Owners Network GatheringsQuarter 1: January 11Quarter 2: April 11Quarter 3: July 11Quarter 4: October 24

*Confirm dates with your local Eufora Distributor Sales Consultant

LOCAL MEETINGS AND UPDATES

Eufora HQ | Vista, CAJanuary 17-19 Foundations Level 1 – Precision Core Technical TrainingFebruary 21-23 Men’s Classic BarberingMarch 6-8 SPECIAL ENGAGEMENT: Concept to Creation with Philip CarreonMarch 20-22 NEW COURSE! Advanced Color Artistry: Blonding April 3-5 Mastering the Art of Updo StylingApril 17-19 NEW COURSE! The Art of Texture, Curl and Wave May 1-3 The Versatile Innovative Architectural (VIA) Haircutting System - Level 1May 15-17 Creative Expressions – Advanced Creative CuttingJune 5-7 Men’s Trend HaircuttingJune 26-28 Master Styling and FinishingJuly 17-19 NEW COURSE! The Art of Image CraftingJuly 31-Aug 2 Foundations Level 1 – Precision Core Technical TrainingAugust 28-30 Advanced Color Artistry: Going Beyond the Foundations of ColorSeptember 11-13 The Versatile Innovative Architectural (VIA) Haircutting System Level 2 - AdvancedSeptember 25-27 Foundations Level 2 - Precision Core Technical TrainingNovember 13-15 Master Styling and Finishing

EUFORA ADVANCEDTRAINING ACADEMY(CALIFORNIA)

2016

Metro Beauty Supply | Toronto, Ontario, CanadaFebruary 21-23 Foundations Level 1 – Precision Core Technical TrainingFebruary 21-23 Advanced Color Artistry: BlondingMarch 20-23 Men’s Classic BarberingMay 15-17 The Art of Texture, Curl and Wave June 5-7 The Art of Image CraftingJune 26-28 The Successful Salon CoordinatorAugust 21-23 Mastering the Art of Updo StylingAugust 21-23 Men’s Trend HaircuttingNovember 6-8 Advanced Color Artistry: Going Beyond the

Foundations of ColorNovember 6-8 Foundations Level 2 - Precision Core Technical Training

Please visit www.eufora.net for course descriptions and requirements.

*Dates subject to change. Please do not book travel until you are registered and confirmed with Eufora HQ.

EUFORA ADVANCEDTRAINING ACADEMY(TORONTO)

20162016 Eufora CorporateEducation & EventsCalendar!

BACK IN A BIG WAY!!!GLOBAL CONNECTION 2016October 16-17, 2016Hilton San Diego Bayfront San Diego, CA

Details coming soon.

What’s theBuZZ onBusiness?

Luke Duffy, owner of Ultimate Barber in

Dublin, Ireland and John Keegan, owner of

Academy Barber in Dublin Ireland are not

only award winning barbers, they are some of

our biggest Hero fans and top supporters of

our brand.

Both Luke and John are Irish Federation Hair-

dresser Icons and have dominated the Irish

Barber of the Year Awards over the past

decade. They are huge influencers in the bar-

bering world across the pond. The two are

best friends, avid fans of each other’s work,

and they bring a whole new meaning to the

word humble.

Don visited Ireland this past fall to share the

Eufora spirit and congratulate Luke on receiv-

ing the Hall of Fame Award for winning the

prestigious Barber of the Year title for three

consecutive years. An instant camaraderie

was formed, and together they hatched a plan

to grab that brass ring… Global Domination!

Now an Irish Invasion is brewing, so be on the

lookout for new opportunities and Special En-

gagements at the Eufora YOU School Acad-

emy! And, certainly the luck of the Irish will

be with us all as we look to share some of

their unique Master Barbering cutting and

styling in future Eufora publications.

Don Bewley has always put focus on salon business develop-

ment. Whether it be delivering high level business education

or producing an incredible two-day Eufora Business Summit

centered completely around personal and professional devel-

opment, we are focused on helping Eufora stylists and owners

reach their goals and achieve success!

With this in mind, we are pleased to announce that Eufora

National Business Trainer and Eufora Salon Owner Network

National Coordinator, Joanne Magana, has taken on a new role

at Eufora International. Joanne has joined our corporate team

in the newly created role of Director of Business Education.

Joanne will work closely with Eufora leadership to design and

implement a powerful in-salon business curriculum. She will

help to identify and train potential Business Educators, and

arm them with the tools to conduct classes on Eufora business

systems at a local level. Candidates will be invited to attend a

Eufora Boot Camp and/or Advanced Training to begin their

path toward becoming a Eufora Business Educator.

Joanne will continue to lead the Eufora Salon Owner Network

program, and she has developed a new platform centered on

the salon guest. Throughout 2016, quarterly meetings will

take Eufora Owners and Managers on a journey that will not

only create the foundation for an exceptional salon experience

for guests, but will also introduce exciting, new and forward

thinking ways to compete and win in the ever-changing land-

scape of salon ownership.

Please contact your Distributor if you are interested in becoming a EuforaBusiness Educator, or if you would like more information on a Eufora SalonOwner Network Chapter in your area.

COLOR REFRESH RITUAL

Everything you need to refresh client color and rejuvenate dry, dull hair during those drab winter months, AND create a great average ticket builder!

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Winter Business Builder iris

h in

va

sio

n

Above: Don with Luke Duffy,owner of Ultimate BarberDublin, Ireland

Left: John Keegan, owner ofAcademy Barber

With over 500 salon professionals in attendance, 4 keynote

speakers, 2 Buzz Sessions, 13 break-out workshops and a

EuforaStyle Trend Runway show and celebration at FLUXX,

the Eufora 2015 Business Summit was the event of the year!

At a most difficult time in our history, as we mourned the loss of

our co-founder Don Bewley, the Eufora Nation came together

and was able to honor Don’s memory by delivering an

education experience filled with real world ideas and solutions

specifically targeted to nurture and grow salon professionals.

Keynote speakers Jay Williams, Colette Carlson, and Harry

Wood took to the main stage with presentations that captured

rave reviews. New to this year’s Summit were “Buzz Sessions”

which gave attendees the opportunity to get up close and

personal with top industry leaders as they discussed key topics

in a small and more intimate setting.

Don’s heartfelt passion for the industry – education and

business building - shone brightly during the entire event and

the Eufora culture of family and caring was undeniable. We

look forward to carrying on his legacy next October at the BIG

EVENT, 2016 Global Connection!

THIS PAGE:

1) Philip Carreon and team wowed with stunning models from trend cuts to fantasy looks

2) Attendees got up close and personal with presenters during Buzz Sessions

3) Keynote speakers delivered inspirational presentations

VISION QUEST EUFORABUSINESS SUMMIT 2015

1

3

4

5

9

8

6

11

7

10

THIS PAGE:

4) EuforaTrend Runway Show Team: (from L to R) Dana Howard, Dee Fortier, Julie Cross, Dana Caschetta, Mirza Batanovic, Michelle Laxson & Philip Carreon

5) Philip Carreon during model prep with a model from the “Pin-up” section of the runway show

6) Colette Carlson delivered valuable ways to “Stress Less”

7) Bryan Nunes taught Salon Owners how to handle the “Elephant in the Room” during his break-out workshop

8) Attendees discovered how to become a “Six Figure Hairdresser” during Harry Woods break-out workshop

9) VP Fred Phillips presents Katherine Riley and the team from Katherine Jon Salon with the 2015 Eufora Friends Award for their incredible Childhelp® fundraising total of $10,000

10) Excited party goers waited patiently to get into FLUXX for the EuforaStyle show and celebration

11) Jay Williams’ “Psy-Cosmetology” breakout received rave reviews from attendees

12 13

2

1514

The out pouring of support for Don’s beloved charity Childhelp®

has been monumental thanks in part to our distributor partners.

Eufora would like to recognize each one of our distributor part-

ners for their donations and support. Special thanks go to

Howard Hafetz of Raylon Corporation, for

spearheading donations made to Child-

help® in honor of Don, Geno Barbo and

Shane Hanson of Salon Service Group for

their generous donation of $5,000. In total

the contributions of our distributor part-

ners in honor of Don totaled over $19,000,

and the number just continues to grow.

We are truly honored and so fortunate to

have such amazing partners. YOU MAKE

A DIFFERENCE!

Over the past 10 years the Eufora Nation has raised over half a

million dollars in support of Childhelp®, and we continue to raise

the bar each year!

We looking forward to a record breaking year in 2016, so Eufora is

preparing a special March/April campaign for Childhelp® month.

Be on the lookout for a very unique Limited Edition Elevate com-

ing soon to help kick start your fundraising efforts.

Our Childhelp® Kit is available year round and includes everything

you need to set up a Childhelp® event in your salon. Just ask your

distributor or contact [email protected] for details.

Childhelp® is something near

and dear to the hearts of our

Eufora Nation, but first and

foremost a passion for Don &

Beth Bewley. Beth truly believes

in this amazing organization,

and, in starting the Eufora

Friends’ Award, Don found a

way to recognize all the hard

work Eufora salons put forth in

support of Childhelp®.

This year we honor Kat Riley from Katherine Jon Salon in Port

Jefferson New York with the Eufora Friends’ Award. Kat and her

team raised over $10,000 for Childhelp® during 2015. An

amazing contribution!!

What motivated Kat? She shares her story with us below:

“My salon has dedicated to Childhelp® for the past 8 years,

ever since we were introduced to them by Don and Beth.

Childhelp® gives 95% of proceeds to the children, rather than

administration. Having grown up in a close, loving family my-

self, and having a salon team that feels like a big family, I felt

an obligation to commit energy to helping those children who

are less fortunate and can't protect themselves.

New York State is one of the leading states in the nation for

child abuse, and we are determined to help turn that tide by

helping Childhelp® open the 1st "Safe Village" in the Northeast.

The very sad fact is, 5 children die every day as a result of child

abuse or neglect, and it is a vicious cycle that passes on

through generations. In our eyes if we just help one child, it

could change the future.

Over the years we have hosted

Carnivals, Golf Outings, Fashion

Shows, and Fun Celebrity Imper-

sonation Shows. This October we

did a Cut-a-Thon with a mini car-

nival, a silent auction, and we

were blessed with the support of

the local businesses and schools.

During April we sold "Hands of Hope", and in September we

participated in the Eufora "One Tip One Child" program. We

set our sights on reaching $10,000, and we did it!”

Thank you, Kat, and your entire team for all your hard work and

effort to support Childhelp®. You make the Eufora family proud!

THE PARTY OF THE YEAR! euforafriendsaWard

childhelp®

eufora distriButor outreach

“On November 1st 2015 I had the privilege to lead the Eufora

Artistic Team in a Fantastic evening of creative and wearable

hair design in honor of Don Bewley and Childhelp®. The

evening was emotional and spectacular and a soulful experi-

ence for all who attended Vision Quest and the event at Fluxx

Nightclub in San Diego. Don worked with us on the inspiration

for the runway show, and I think the team did him proud!”

—Philip Carreon

WOW! A night of celebration and inspiration was

shared during Vision Quest at a sold out party honoring

Don Bewley and Childhelp®. Philip Carreon and the

Eufora Team rocked the runway with trend setting style.

The Eufora Nation shared fond memories of Don (check

out the memory wall on our back cover for just a few)

and over $10,000 was raised on behalf of Childhelp®.

To all who attended, and all who worked behind the

scenes creating such an amazing event – Thank You!

1716

WELCOME NEW FACES TO EUFORA

This past holiday season, Eufora also substantially grew its’ salesteam to include:

Roan Van AntwerpenRoan joins Eufora as Regional Director of Salesfor the Eastern division bringing his experienceas a seasoned professional in the beauty indus-try. His start years ago as a Regional Managerfor Sexy Hair United States lead to MarketingDirector for Procter and Gamble Europe andSales Director for Revlon Professional Africa.With his industry knowledge and foresight, we

look forward to the support, growth and development of our distribu-tors on the East Coast.

Tricia Westlind, West CoastTricia joined Eufora, and brings over 19 years ofsales and leadership experience in the profes-sional beauty industry. Having worked as a re-gional sales manager for the past 9 years withseveral manufacturers, Tricia has been responsi-ble for sales development of independent distri-bution. Tricia brings a great servants heart.

Melinda Davis is working with Exclusive Beauty Systems in Floridawhere she will cultivate this market. Melinda has worked for Euforapreviously as a sales consultant, and is now rejoining her Eufora family!

Additionally Lisa Bean is working exclusively with Evolve Salon Serv-ices in New England. She brings with her years of professional salonexperience as a sales consultant and her love and belief in Eufora.

Brynn Bewley and Sam BewleyThe Eufora family has always been close to the hearts of Brynn andSam. We are pleased to announce that they are now joining the cor-porate team full time. Brynn, a graduate of San Diego State Univer-sity will be working closely with our education team and alsocontributing her skills to our Marketing initiatives. Sam, a graduate ofUniversity of California, Santa Barbara will begin a journey of learningthe business from top to bottom starting with the sales division.Brynn and Sam grew up understanding the heart and soul of our in-dustry; they have their father’s energy for life, his great sense ofhumor, and a passion to honor the mission and vision of their father.

NEW SALON OPENINGS

Congratulations to the following Eufora Educators who followed theirdreams and opened new salons!

Allies Barnes opened Style LoungeLouisville, Kentucky on October 28, 2015.

Vanessa Del Bono opened Alova SalonSan Jose, California on November 18, 2015.

Stephanie Lochhead opened Salon RevDallas, Texas in November 2015.

EUFORA EDUCATION AWARDS

Leandro Sablan, Eufora Education Programs Manager, presentedthe following awards at the Educator Forum during Vision Quest,Eufora Business Summit:

Highest Average Retail Per Client: Joy Garrett, Fort McMcurray, Alberta, CN/ESP Salon Sales

Highest Percentage of Growth: Laurie Petiniot, Madison, Wisconsin/National Salon Resources

Highest ARPC New Educator: Jeffrey Huisinga, Portland, Oregon/Bassett Salon Solutions

Congratulations to our winning educators!

Becki Jacobs, owner of BRIX the Salonin Auburn California, was the recipientof the 2015 Eufora Salon Owner Net-work Chapter Facilitator of the YearAward, presented by Joanne Magana,Eufora Director of Business Education.Congratulations, Becki!

Congratulations to Letty Portilla andthe team at Salon Paradigm who cele-brated their 2nd anniversary!

FROM THE FIELD

In August our distributor partner Prestige announced advancedsupport for professional salons and stylists with the launching oftheir Prestige Market Leader Initiative. PMLI is designed to helpsalon consultants better assist salon owners and stylists in runningsuccessful and profitable businesses. Congratulations to the Pres-tige Team for this milestone in customer service!

Passion4Hair, our Eufora UK dis-tributor, hosted the 4th annualBusiness Counts event at theaward winning Whittlebury Hall.Business Counts was designedfor the development of salonowners and stylists. Eufora sup-ports this even each year. It wasDon & Beth's 4th visit, and the1st for John Cutrone who was aguest speaker at the event.

Eufora Educator Connie Keckes recently traveled to the UK to facili-tate the first ever Foundations 1 and 2 program hosted by Pas-sion4Hair at Jury’s Inn Hotel in Milton Keynes,England. Congratulations to all on the growth of these Eufora programs!

ARCHITEXTURE ON VIMEO!

If you haven’t already heard, during theArchitexture shoot Philip Carreon alsoshot two technical videos for Eufora; avirtual step by step to two of the greathaircuts from the collection. Checkthem out on our new Eufora channel atvimeo.com!

notes&neWs

A Cut AboveBoonsboro, MD

A Positive ImageSpringfield, VA

Adonia SalonAuburn, NY

Alison PartinOregon, OH

Allure Hair DesignMorton, IL

Arthur Harris SalonBoston, MA

Aspira SpaElkhart Lake, WI

Belladonna SalonGrand Rapids, MI

Bellus Salon & SpaHomewood, IL

BombshellWest De Moines, IA

ComergoWyomissing, PA

Classy ClipsWeaverville, CA

Cre8 Hair StudioRuther Glen, VA

David WatsonSalonPort Royal, SC

Dodd SalonOklahoma City, OK

Eleven Eleven HairDesignPlymouth, MI

Eureka Wellness &BeautyEureka, CA

Faith AllenSan Francisco, CA

Farm House SalonRichmond, VA

Fusion 3Pleasanton, CA

Gemini Salon StudioScottsdale, AZ

HairsenseEssex, ON Canada

Holly LackeyAstoria, OR

Jaide SalonBelle Vernon, PA

Jaks EstudioOakville, ON Canada

Jean Claude SalonSan Diego, CA

Jenae’s SalonW Seneca, NY

Kalamazoo’sNewport News, VA

Kelcie BrockLos Angeles, CA

Kristi HesselbergeLos Angeles, CA

Level 10 SalonRedlands, CA

Level Seven SalonPhoenixville, PA

M Salon & SpaColumbia, SC

Michele Meyer –AdamsTucson, AZ

Michelle HeightSwanton, OH

Midday TherapeuticsSalonDeer Park, NY

Mirror MirrorMurrieta, CA

Nautical Mile SalonSt Clair Shores, MI

Nemacolin WoodlandsFarmington, PA

Salon 718Brooklyn, NY

Salon BellemarExcelsior, NY

Salon De NouveauTucson, AZ

Salon DeCaroNorth Babylon, NY

Salon EnvyN Tonawanda, NY

Salon GabrielToronto, ON Canada

Salon IndulgenceSchuylkill Haven, PA

Salon Moda & SalonModa AllenNew Hartford, NY

Salon RushWest Bloomfield, MI

Sky Beauty BarDelmar, NY

The Colour BarAtlanta, GA

The Hair PlaceHialeah, FL

The ParlorNapa, CA

Visions Design TeamPerrysburg, OH

Viva HairOrchard Park, NY

Willows DreamAsheville, NC

Wyomissing HairStudioWyomissing, PA

WELCOME NEW SALONS TO THEEUFORA NETWORK!

A PERFECT PAIR

These two Eufora top performers offer the ultimatein moisturization. Packed in a sweetheart ready giftbox just in time for Valentine’s Day, Date Night or anytime. Cocktail, share and enjoy the pampering!

A PERFECT PAIR SALON OFFER INCLUDES:(1) Soothing Body Moisturizer 6 oz.(1) Beautifying Serum 4.2 oz.


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In the development of Color Elixir™ Professional Additive

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The Eufora Product Development Team explored the

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2) Oxidative Reactions create Free Radicals.

3) Free Radicals cause DAMAGE and broken disulfide bonds.

FACT: Significant damage occurs within 1 minute of contact with the hair. The longer the free radicals have to attack, the more damage occurs.

Color Elixir™ with NAOPLEX™ Technology is specifically

formulated to impact the oxidative process and to prevent

damage caused by free radicals.

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.What is NAOPLEX™ Technology?NAOPLEX™ is a proprietary complex of supercharged

natural antioxidants and vegetable proteins.

HOW DOES IT WORK?• Targets free radicals and prevents them from

attacking or damaging the hair during chemical

services, stopping damage BEFORE it occurs.

• Improves strength & elasticity

• Slows down oxidative process allowing for better

color penetration into the hair

Color Elixir™ Step 1

PROFESSIONAL ADDITIVE

• Used during chemical services

• Protects the integrity of the hair

• Prevents oxidative damage caused by free radicals

Color Elixir™ Step 2

PROFESSIONAL SEALER

• Used after chemical services

• Seals the hair, for a vibrant silky finish

• Restores hair structure and repairs residual damage

• Helps prevent color fadage

Pre-order your Color Elixir™ today andsave with this valuable introductory offer.

Salon Introductory Offer:

PURCHASE:Color Elixir™ System

Professional Additive 16.9 oz.Professional Sealer 16.9 oz.

RECEIVE FREE:(1) AloeLite™ Bleaching Pods (50pk)(1) 30 Volume Universal Cream Developer (33.8 oz.)(1) 40 Volume Universal Cream Developer (33.8 oz.)(1) Color Elixir™ Manual

SAVINGS OF 22%{ AVAILABLE JANUARY 2016 }

PROVEN RESULTS

• 2X improvement in oxidative stability

• 3X the anti-breakage benefits

• Truer color tone

• No compromise to levels of lift during

lightening service

SIMPLE TO USE

• No formula adjustments

• No processing time adjustments

• Safe for use on all hair types

The COLOR ELIXIR™ GUARANTEE:

HEALTHIER, more VIBRANT, SOFTER hair!

Hair: Mirza Batanovic Hair Color: Aaron Michael Kosiba

900 salon professionals traveled fromacross North America, Japan and the U.K.A true global “connection”!

Eufora rocked the fashion runway again at NYFW in

partnership with designer Katie Ermilio. A feminist

minimalist at heart, Katie Ermilio’s Spring 2016 collection

exudes a retro 1930’s feel. The clothes definitely have a

sporty look. There’s a bit of an athletic vibe, subtle but

it’s there, particularly in her on-trend rompers.

When it came to the hair, Katie collaborated with Team

Eufora to capture a “lived in” look, sort of slicked back

and distressed, like a girl went out for a run, then ran her

fingers through her hair and threw on a gown!

Bringing the look to life, Mirza Batonovic and Team

Eufora worked behind the scenes to create a sexy, chic

“Nape Knot” on nearly two dozen models. This

intentionally messy bun is definitely the most prominent

trend that came out of Fashion Week, and one that is

surprisingly easy to recreate. Check out the simple step

by step on-line at www.eufora.net

Photography: Leriam Gonzalez

#euforaNYFW

SPRING 2016

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FAUX BOB Wearing the same hairstyle can get tiring and boring. So mix it up by designing a bob in just minutes without actually cutting your hair.

Create two low ponies on the back then pin the ponies into a low bun andwith the help of crown hair hide the bun. Wavy layers add an extra elementto this style as they will visually create the illusion of a sporty wavy bob. Thison trend look allows you to express your creativity and spontaneity.

CRIMPThis look certainly will make you stand out of the crowd, and there are numerous ways of styling it. Not just a style for medium or long hair, it’swithout a doubt a hairstyle that looks striking and smart on a short haircut,and making the length appear more voluminous.

Just use your imagination and you will have all you need to create aunique, head turning finished look.

FEATHEREDYou can see the influence of the past decades in this updated modern look.Not to be confused with a layered look, feather cuts are choppier. Afeather cut is meant to add edginess and a little drama.

If you have long locks you can rock this style and impress the world aroundyou. We can say emphatically that long locks are the best option for thisstyle, and it is perfect for femme fatales looking for drama and femininity.

One of the most important things to remember with this look is your haircolor. A simple, single shade may effortlessly add dimension to the style.

“Colors this season transport us to a happier, sunnierplace where we feel free to express a wittier versionof our real selves.” — Leatrice Eiseman - Executive Director, Pantone Color Institute™

Influenced by the world of art, new global doorsopening and the desire to disconnect from technology and unwind, designers this season havegravitated toward a palette that is first and foremostcalming. Paying homage to the beauty of natural resources, colors emerging in the Spring collectionsserve as vehicles that transport wearers to more tranquil, mindful spaces which encourage relaxationfirst, followed by curiosity and exploration.

Whether you’re looking to channel your inner BOHO or show off your

flirty fun side with a Faux Bob this spring, EuforaStyle lets you take con-

trol of your personal style statement with NEW TAME™ AND BEHAVE™.

TAME™Keep humidity at bay. Tame unwanted frizz. Show off the shine. A versa-tile, workable finishing spray delivers light hold and control, leaving yourhair moveable and touchably soft.

BEHAVE™ Frizz be gone! Get a soft, sleek blowout. Enhance curl and wave. Definelayers. Create movement. You can have it all with BEHAVE™, a lightweight,pliable styler that provides perfect control without any tacky product feel.

FREEDOM AND ROMANCEA 70’s love affair is still going strongwith suede leading the charge. WestCoast labels put a fresh spin on this era,offering a romantic, free-spirited takeon cotton embroidery, honey-toned softsuedes and faded patchwork denim.

BARE IT ALLSpring Trends are without modesty andshow their sexy side. Necklines plungeand slits are dangerously high. Look forcropped tops, mesh tanks revealingtoned stomachs and cut-out shoulderstyles that bare all for a sexy look.

POWER GRUNGEA monochromatic affair of deconstructedand then reconstructed tailoring domi-nated the cat walk. The 90s’ pinstripepower dressing married 90’s grunge.Look for prints of iconic New York im-agery to take lead with this trend.

FLOWER POWERThere's no better way to represent the ar-rival of spring than with florals. Femininitywas in fine form as designers gave theirbloom patterns a fresh dimension by ex-perimenting with layers and textures.

STYLESTYLE®

ROSEQUARTZ

13-1520

PEACHECHO16-1548

SERENITY15-3919

LIMPETSHELL13-4810

LILAC GRAY16-3905

BUTTERCUP12-0752

SNORKELBLUE19-4049

ICED COFFEE

15-1040

GREENFLASH15-0146

The hundreds of Spring 2016 fashion designer collections revealed a

common thread: RELAXED. Really. Designers clearly want customers to take

a load off. The reigning silhouette was a little more casual and a little less

rigid than in seasons past.

From West Coast romance to the powerful deconstruction that embodies

the streets of New York. Spring 2016 fashion week delivered femininity, sex

appeal and resurgence!

You’re in control!

SALON INTRODUCTORY OFFER

PURCHASE:(4) Tame™ 8 oz.

(4) Behave™ 6.8 oz.

(4) Tame™ 2 oz. travel size

RECEIVE FREE:(1) Tame™ 8 oz. for stylist station use

(1) Behave™ 6.8 oz. for stylist station use

(10) Behave™ 1 oz. trial size

SAVINGS OF 31%{ COMING MARCH 2016 }

T H E P A N T O N E F A S H I O N C O L O R R E P O R T

Hair: Mirza Batanovic

FIGHT THE FRIZZ! CONSUMER PROMOTION

If you love your Smooth’n cleansing and condi-

tioning for frizz fighting, then pick up this popular

pair and get a FREE 2oz TAME™ to keep frizz at

bay in your finished style.

PURCHASE:(1) Smooth’n Frizz Control Shampoo 8.45 oz.

(1) Smooth’n Frizz Control Conditioner 8.45 oz.

RECEIVE FREE:(1) Tame™ 2 oz. travel size

SAVINGS OF 17%{ PROMOTIONAL PERIOD: MARCH-APRIL }

TAME™ and BEHAVE™ – a natural pairing for shiny,movable, memorable hair! Pre-order yours todayand save with these valuable introductory offers.

2524

The annual Eufora Makeover Madness Contest is back. The New Yearis the perfect time for a New Look. Don Bewley loved makeovers be-cause it lets the stylist bring out the beauty that is within every client,so with that in mind, why not share the latest style trends with yourclients and suggest something new for their new year!

You can enter the Eufora Annual Makeover Madness Contest simplyby transforming your clients 2015 look into a new vibrant 2016 style,and then capturing the transformation in one before and one afterphoto. Remember that our Eufora panel of professional judges will belooking for personality; makeovers that are stylish and wearable, andcapture a sense of the clients personal style.

WINNERS WILL RECEIVE:1ST PLACE: A YOU School Advanced Training Academy Course at Eufora HQ and a $500 certificate for Eufora products or merchandiseof choice. Valued at $1,275

2ND PLACE: A $400 certificate for Eufora products or merchandise of choice

3RD PLACE: A $250 certificate for Eufora products or merchandise of choice

NEW this year is our Stylists’ Choice Award. Our judging panel willselect six stand out makeovers for this category, and they will beposted for viewing on social media. You will get to choose the winnerby voting for your favorite. Stylist Choice entries will be posted andavailable for voting on March 15th 2016. Our Stylists’ Choice Winnerwill receive a Eufora Stylist Travel Bag filled with essential EuforaStyle products, valued at over $175.

So, start scheduling your makeover appointments today! You can enteras many times as you like. Entering is simple; just follow the guidelinesbelow. Winners will be featured in our April Eufora publication!

HOW TO ENTER*:• Entries must include a high resolution before and after photo.

•Please take clear, well lit photos; minimum 300dpi resolution•No cell phone photos please

• All entries must include stylist name, salon name and location, stylistemail and phone number

• Makeovers on men and women clients are eligible. No children please.• Enter via email - send complete information to

[email protected] • Enter via Instagram - arrange your before and after pictures side by

side, using an app such as Pic Stich, and post on to your Instagram•You must tag @euforainternational and use the #makemeovereufora2016

• Incomplete entries will not be accepted• All entries are due by March 1st 2016

*All entries become the property of Eufora International and may beused in print and/or digital publications.

MADNESS

NEW YEAR? TIME FOR ASTATION REFRESH!

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OUT WITH THE OLD – IN WITH THE NEW

Resolve to make a powerful first impression.

January is the perfect time to freshen up your product presentation, signage and window displays. Ask your salesconsultant about Eufora logo signs, wall canvases and shelfsignage. Don’t forget to stock up on Guest Consultations.Refresh your back bar with fresh, clean and tidy bottles. Eufora Partner Salons can always use points to get any ofour great Eufora visual merchandising items. Remember, youonly get one chance to make a great first impression!

Resolve to reach out for beauty.

The beginning of the new year can be a tough time for manyas those post-holiday doldrums kick in and the cold winterchill takes its toll on skin and hair. What better way to showyour clients you care than with an outreach campaign full ofideas for positive change. New color trends, new cuts or justa simple ritual treatment to make them feel beautiful andpampered. Best way to accomplish this? Put together agreat e-campaign showcasing trends and special winter salonservices or offers, such as Client Makeovers.

Resolve to invest in yourself.

Staying up to date on the most current techniques for cutsand color will keep you at the top of your game, and ensuresthat you stay the “most valuable style expert” for yourclients. So, block out time for continuing education, andstart investigating education options that will spark yourcreative fire. For the ultimate thrill, plan to join Eufora at our2016 Global Forum this October in San Diego!

The Eufora DRY HAIR DEFENSE Station Kit

refreshes your station at a value price and includes

FREE Beautifying Serum sachets for client sampling.

PURCHASE:(1) Leave-In Hydration 6 oz.

(1) Beautifying Serum 4.2 oz.

(1) Fortifi Keratin Repair 8.45 oz.

RECEIVE FREE:(10) Beautifying Serum Sachets


NEW YEAR’S RESOLUTIONS

THAT MATTERResolve to improve Social Media engagement.

Social Media is the quickest and most effective way to stay intouch with clients, but consistency and professionalism iskey. Be sure you take the time to craft quarterly campaigns,and always have fresh activity for your clients to view. Stalesocial pages are worse than no page at all, so here are someideas to set your first campaign in motion. a. Hair tip of the dayb. Great client makeovers (with permission of course)c. Salon special offersd. Feature productse. New trend cutsf. Special eventsg. Recognition – (any stylists awards, client’s birthdays, etc)

Resolve to Make a Difference.

Actively engage in your community. Become an advocatefor a charity such as Childhelp®, or a local charity that ismeaningful for your salon. Engage in fundraisers and makeyour salon visible at community events. Get to know yourlocal newscasters. They can be a great advertising vehiclefor your charitable initiatives. Lastly, hire an apprentice, orbecome a mentor, and share your passion with someone whois new to our wonderful industry.

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2015 WINNER!

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Hero for Men™ Back Bar Refresh - 32 oz. Complete

Shampoo, 32 oz. Revitalizing Treatment, 2 oz. Pliable

Pomade, 2 oz. Molding Paste, 2 oz. Texture Putty, 32 oz.

Pumps and HERO Ritual Card. SAVE 26%!

Action Plan: (refresh all wet stations and think testers!)

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Dry Hair Defense Station Kit - 4.2 oz. Beautifying

Serum, 8.45 oz. Fortifi Keratin Repair and 6 oz. Leave-In

Hydration PLUS Beautifying Serum samples! SAVE 31%

Action Plan: (think stylist station refresh and testers)

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Color Refresh Ritual - 1 oz. Color Revive Bold Brunette,

Brilliant Blonde and Radiant Red, 16 oz. Moisture

Masque, 10.1 oz. Sculpture™, 5.1 oz. Illuminate™, 4.2 oz. Elixir

ONE™, Eufora Ritual Cards PLUS ElixirONE™ samples!

SAVE 31%

Action Plan: (think add on services)

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A Perfect Pair - 6 oz. Soothing Body Moisturizer and

4.2 oz. Beautifying Serum. SAVE 25%

Action Plan: (Share the Love at Valentine’s Day, and get setfor gift giving!)

_________________________________________________

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Hero For Men™ Exceptional Shave™ with FREE Razor

Action Plan: (think Valentine’s Day)

_________________________________________________

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HAIR CARE BUYING OPPORTUNITIES

COMING SOON

WHAT’S NEW

2016 QUARTER 1

MY personal salon planner

Color Elixir™ - Professional Additive and Professional

Sealer for more vibrant color and healthier hair.

Action Plan: (Get the intro offer and save 22%! Think advanced color training and better color results!)

_________________________________________________

_________________________________________________

TAME™ & BEHAVE™ Introductory Offer

Action Plan: (Pre-order NOW for March delivery. SAVE 31%!)

_________________________________________________

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Frizz Fighting Trio - 8.45 oz. Frizz Control Shampoo,

8.45 oz. Frizz Control Conditioner and 2 oz. Tame™.

SAVE 17%

Action Plan: (think Sleek Smooth Hair client campaign)

_________________________________________________

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Childhelp® Limited Edition Elevate™: 2 oz. and 10 oz.

sizes, a portion of proceeds donated to Childhelp™

Action Plan: (think about fundraising events in honor of

child abuse prevention month)

_________________________________________________

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Salon Team Huddle

Topic: ____________________________________________

_________________________________________________

Date:_____________

Salon Team Education

Topic: ____________________________________________

_________________________________________________

Date:_____________

Elite Update

Topic: ____________________________________________

_________________________________________________

Date:_____________

Eufora Salon Owners Network

Topic: ____________________________________________

_________________________________________________

Date:_____________

Eufora National Trainers In-Market Activity

Topic: ____________________________________________

_________________________________________________

Date:_____________

EDUCATION & EVENTS

You believed in me before Ibelieved in myself. Love You!! —Dana Hodges

The way Don’s wife was the light in his eye

will be my favorite memory. Seeing two

people so in love with so much respect for

one another is truly inspiring. True love will

live on forever.

You were the best mentor, innovator, friend, father

figure, teacher and Leader. The Eufora Nation will

carry your legacy on forever. Thank you for always

pushing me to strive bigger and reach for the stars. —Shereen Husein

Don never failed to see you. The memory

of Don entering a room and having it

light up with energy is unforgettable. I

will truly miss it.

Don has always had my back. He

helped me grow as a business owner,

a husband and father. A mentor to

so many, he helped me understand

how important it is to be loyal and

stay true to who you are.

—Chris Fatica

Thanks to a great baseball coach and life

mentor who always reminded us to have

fun and enjoy every moment.

—Kevin Hill

Don taught me No Bullshit, Family First,

Education, Education, Education, and always

believe in yourself. Thank you Don.

#livelikeDonBewley

Don always ducked my handshake in favor of

a hug. He helped me in very tough times

with authentic words of encouragement and

hope….I will never forget him.

—Marty Hayek

Don walked the talk, he demanded per-

fection and respected those who strived

for it. He had the amazing ability to rec-

ognize talent and help them raise their

level of knowledge.

—Tony Beckerman

I was so shy when I met Don, I couldn’t even

talk. Now I can’t shut up about who he was

and his vision for hair dressers. I WILL MAKE

A DIFFERENCE.

—Katherine Breen

Don Bewley was my mentor and my friend. He showed

me what it means to be successful as a professional

hairdresser and how to serve with happiness, love and

humility. We may never see a person quite like Don

again in our lives. Love you Don!!!

—Pete Rothgery

We have come to love this man for everything he stood for.

We celebrate his life and accomplishments as a father, dear

friend, and a person whose only goal in business was to make

a difference in the industry he so loved. Our call to action is to

come together as a community and continue his legacy taking

Eufora and his values to the next level.

—Frank Miraglia

Just starting out, Don took me under his wing

and shared his love for the industry and his

family. I can only hope to have the ability to

impact so many people in a lifetime.

—Tyler Gadwah

Don left a great legacy we must carry on to the

next generation. The happiest man is a person who

leaves a great achievement behind and inspires

people to never give up on their dreams. Don is

truly a man of victory.

—Junichi Koide

To share a memory or photo visit facebook/DonBewley

BELOVED HUSBAND, FATHER, LEADER, MENTOR, FRIEND.

DON BEWLEY 1952-2015

IN LOVING MEMORY OF DO N BEWLEY 1952-2015

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