Top Banner
Development of Rice Consumption Promotion Strategies in the Worl Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551 JAPAN Enriched food in Vietnam, ENALAZ, which makes rice the main ingredient
11

In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

Dec 18, 2015

Download

Documents

Brandon Robbins
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

In “ Development of Rice Consumption Promotion                      Strategies in the World “

Prof. Yukihiro ISHIKAWAFaculty of Regional SciencesTottori University, 680-8551JAPAN

Enriched food in Vietnam, ENALAZ, which makes

rice the main ingredient

Page 2: In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

●Problems in nutrition Rural region ---- Malnutrition (Children, Pregnant and lactating women, Patients ) Urban area ---- Overnutrition (Spread of lifestyle-related diseases

●Typical Vietnamese-style diet Boiled rice + vegetable soup + main(side)dish

Dairy products: pork, egg, etc.FishVegetables: nappa cabbage, okra, etc.Fruits: banana, etc.

Contribution of Rice on Nutritional Problems in Vietnam

Page 3: In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

Child Nutrition Center ProductsChild Nutrition Center Products VietnamVietnam

Page 4: In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

   .

  

   

  

Packaging Products of ENALAZ Packaging Products of ENALAZ ⅠandⅠand  Ⅱ Ⅱ

Page 5: In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

Ingredient ENALAZ Ⅰ ENALAZ Ⅱ

Main raw

materials

Rice 62.6%Dry soybean 19.2%Dry yellow sweet potato 5.4%Dry sesame 4.6%Malt powder 6.5%Dry spirulina algae powder 0.83%

Rice 58.4%Dry soybean 27.0%Dry yellow sweet potato 5.0%Dry sesame 3.1%Malt powder 5.7%

Auxiliary Methionine 0.1%CaCO3 0.2%Iodized salt 0.3%Vanillin 0.2%

β-carotene 0.21mg%CaCO3 0.3%Iodized salt 0.3%Vanillin 0.2%

The Formula’s Composition of The Formula’s Composition of ENALAZ Nutritious PowderENALAZ Nutritious Powder

Page 6: In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

① Drive unit ② Feed hopper ③ Barrels ( Temperature control ) ④ Barrel venting area ⑤ Operating control and

monitoring instruments ⑥ Twin screw as plasticizing unit

Diagrammatic View of Twin Screw Extruder

Page 7: In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

Specific characteristics :

・ High   energy   density ( gastric feeding as 25 % solution )

・ Micronutrients enriched food: β-carotene, calcium, etc. ・ Safe food without toxic additives

ENALAZ Ⅰ ENALAZ Ⅱ

Energy 400KcalProtein 16.5gLipid 7.0gCarbohydrate 68.0gVitamin A 120μgVitamin B1 0.26mgFe 5.43mgCa/P 1.25

Energy 415KcalProtein 20.0gLipid 8.5gCarbohydrate 64.5gβ-carotene 0.21mgVitamin B1 0.34mgFe 5.00mgCa/P 1.2

The Nutrition Facts of ENALAZ The Nutrition Facts of ENALAZ Nutritious PowderNutritious Powder

( /100g )

Page 8: In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

   .

  

   

  

Intended Application of ENALAZIntended Application of ENALAZ

● Food for seriously ill patients● Food hasting recovery from surgery ● Nutritive food for malnourished children and adult with poor appetite● Nutritive food for pregnant and lactating mothers● Alternative food for elderly people with poor digestive and absorptive capacity, and difficulty in chewing

Page 9: In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

Circumstances of Rice in VietnamCircumstances of Rice in Vietnam

● Output of rice 32.6 million t ( 2000 )● Export of rice 3.8 million t ( $ 1 billion )● The share of agriculture in GDP ( $ 28.7billion ) 25% ( $ 7.3 billion )● Ratio of farmers 68% of employed workforce ( 41 million )

Page 10: In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

Food Intake of Farmers in VietnamFood Intake of Farmers in Vietnam      

Carbohydrate ------------ 80% ( 58% in Japan )

Protein & Lipid ---------- 20%

● Monthly consumption in HMC

1993 1996

Rice 8.8 7.2 ( kg )

Meat 1.4 1.7 ( kg )

Fish 1.8 2.2 ( kg )

Egg 7.0 8.7 (pieces )

Page 11: In “ Development of Rice Consumption Promotion Strategies in the World “ Prof. Yukihiro ISHIKAWA Faculty of Regional Sciences Tottori University, 680-8551.

What remains to be doneWhat remains to be done ● To inhibit the development of odorous flavors from

ENALAZ

● To identify volatile compounds from ENALAZ

● To make rice-based foods palatable to market

requirement

● To try to promote their nutritional value, e.g. by using

germinated rice of Indica type