In Context: How Social Media Works In An Integrated Marketing & Media Plan @Mandy_Vavr inak
In Context: How Social Media Works In An Integrated Marketing & Media Plan via @Mandy_Vavrinak
Dec 02, 2014
Mandy Vavrinak's presentation from 2014 SMTULSA Social Business Conference. Learn more smtulsa.com
How DO you do things like figure out how best to allocate dollars, resources, brainwaves, and content? How can content development fuel both “traditional” and “social” aspects of marketing? Social media is growing up and it’s now less about the channels you’re in than the entire way companies large and small work together internally and externally. I will share some practical strategies for baking in social optimization of your marketing, media, content and collaboration, because that is what will push your business or brand forward AND get you ready for the next big thing – the so-called ‘Internet of Things’ in fact. We wrap up with a look forward a bit to next wave of connectedness and what it means for social media, marketing and the customer experience.
How DO you do things like figure out how best to allocate dollars, resources, brainwaves, and content? How can content development fuel both “traditional” and “social” aspects of marketing? Social media is growing up and it’s now less about the channels you’re in than the entire way companies large and small work together internally and externally. I will share some practical strategies for baking in social optimization of your marketing, media, content and collaboration, because that is what will push your business or brand forward AND get you ready for the next big thing – the so-called ‘Internet of Things’ in fact. We wrap up with a look forward a bit to next wave of connectedness and what it means for social media, marketing and the customer experience.
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Transcript
In Context: How Social Media Works
In An Integrated Marketing
& Media Plan@Mandy_Va
vrinak
ConnectionsVoice?
Email?
Text?
Social… And what do we even mean by
that?
Social BusinessA social business is not a business that sends a lot of tweets or has a ton of Facebook likes.
It is one that realizes that it operates in a more transparent and social world. A social business places equal value on the needs of its customers, employees, partners, and shareholders.
Michael Brenner - How Marketers Can Lead the Social Business Transformation
Some Important Numbers
• Facebook & LinkedIn - 10
• YouTube - 9
• Twitter - 8
• Pinterest - 4
• Instagram - 3.5
• Google+ - 3
So…. Social Business?
Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences.
Michelle Killebrew - IBM Social Business/Marketing
Why Integrated Marketing ?Advertorial
Failure of free
Authenticity
Infobesity* / Advocacy
Own your network
*@Ekaterina (Walter, CMO of Branderati)
Integrated Marketing
NOT outshouting in a crowd
Integrated Marketing
NOT shouting at a crowd
Integrated Marketing
Multiple ways to reach goal
Increase audience engagement
Increase total audience
More timely & relevant communication
Boost donors, support in kind, awareness of mission
(Facebook)
Start With Strategy
• Who are you - Outside IN
• Why does what you offer matter?
• and to whom?
• when / where / why is it actionable?
So…. Social Business?
Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences.
Michelle Killebrew - IBM Social Business/Marketing
Some Next Big Things
• Integrated social databases
• Marrying action – not just intent – with social activity and learning over time
• Internet as information… no longer a thing we use, but how we live
Channels will become less and
less important over time.
How you gather, share, and use information will become more and more important over time.
In Context: How Social Media Works
In An Integrated Marketing
& Media Plan@Mandy_Va
vrinak
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