In app subscriptions

net mobile AG 13.03.12 Page 1 net mobile AG � Zollhof 17 � 40221 Duesseldorf � Phone: +49 211 97020-0 � Fax: +49 211 97020-999 � www.net-m.de

net mobile AG � Zollhof 17 � 40221 Duesseldorf � Phone: +49 211 97020-0 � Fax: +49 211 97020-999 � www.net-m.de

Monetization from apps through In-App subscriptions

Daniel Undorf Product Developer net mobile AG

net mobile AG 13.03.12 Page 2

Overview

1.  The net mobile AG 2.  The state of In-App Payment 3.  net-m In-App Payment

1.  Introduction 2.  In-App Module

4.  In-App Subscriptions 1.  Introduction 2.  Showcase

5.  Self provisioning tool 1.  Introduction 2.  Showcase


The net mobile AG

à The net mobile AG was founded in 2000.

à Since 2009 NTT Docomo, the largest japanese mobile operator, is the major shareholder of net-m.

à Around 230 employees work in 7 offices around the globe. Headquarter in Düsseldorf.

à net mobile AG is the number one company for value added services and mobile payment in Germany.


The state of In-App Payment

à  Increased popularity of freemium business model à And not an end in sight

Revenue of In-App purchases in 2011: 970 million USD

Revenue of In-App purchases in 2015: 5.6 billion USD


net-m In-App Payment: Introduction

Why carrier payment? Advantage for consumers à Safe alternative payment method to credit card payment. à Payment over phone bill convenient for customer. Advantage for developers à Operator takes care of collection of debt. à Huge potential customer base.

potential customer SIM card owner

Higher conversion rate


net-m In-App Payment: In-App Module

à The In-App Payment Module is provided by net-m as a jar file.

à Developer Manual describes payment API.

à  „Mock“ module gets you started right away.

à Multiple layers of security for transactions à Code obfuscation à No passwords needed on mobile device à No pricing information needed on mobile device à SSL connection à Hash code ensures that APK was not tampered with à Transaction verification



Case 1: Payment without content delivery



Case 2: Payment with verification and content delivery


net-m In-App Payment: Subscriptions

à Subscription business model as alternative to single item purchases.

à Many content providers successfully using subscription model

à Possible way to implement flat fee for in-app purchases.


à Recurrent payments handled on net-m‘s side.

à net-m fulfills all country and operator regulations

à Reports on recurrent payment, established, failed or closed

subscriptions sent over http or email.

net-m In-App Payment: Subscriptions

protection of developer


Setting up a subscription in-game on mobile

net-m In-App Payment: App Demo


Setting up subscription in-game






à Provisioning Tool enables the customer to set up his own services and prices.

à Uploading of APK file.

à Flexible and easy to use web frontend.

net-m In-App Payment: Provisioning Tool


Self-Provisioning Tool: Setting up your application, items and prices

net-m In-App Payment: Provisioning Demo




















Conclusion

à net-m In-App payment

à Convenient for mobile users à No media breaks à High conversion rates à Operator and country compliance met à Secure and easy to integrate à Flexible Self Provisioning Tool à Supports subscription model à Reoccurent charging handled by net mobile à Reports pushed to developers


Thank you for your attention! Daniel Undorf Product Developer net mobile AG

net-m In-App Payment

In app subscriptions

Technology