In a world of platform complexities and bring-your-own- device, IT departments want cost-effective ways to manage app deployments and user expectations across multiple device types and mobile technologies. By selling Microsoft hosted desktop experiences that present consistent, familiar functionality to employees across diverse devices and platforms, you can differentiate your business as part of the rapidly emerging desktop hosting market. Expand Your Profits as IT Evolves Catch the Microsoft hosted desktop wave $661 million Desktop hosting market in 2016 86 % Desktop hosting compound annual growth since 2011 18 % Desktop hosting share of virtualization market by 2016 Simple, Secure IT Cross-platform interoperability means simplified app development and distribution, while the lack of patches and updates to apply greatly reduce IT overhead across platforms. Enterprise-level security protects against data loss, while scalability and high availability technologies allow for thousands of virtual machines per cluster. Rich Experience Across Devices The unified Windows experience is adapted to modern device layouts, including phones and tablets, giving users the access and experience they want, wherever they are, from the device of their choice. Dynamic bandwidth adjustment and single sign-on further enhance ease-of-use. Why Hosted Desktop? Catching the hosted desktop wave can yield substantial margin increases. Service providers who differentiate their offers by selling more than just basic web services can upsell their customers from $5-10/user to $150-300/user. Powerful, Scalable Platform Use low-cost session virtualization to meet the basic needs of many users by connecting them to a single virtual machine. For select users with special requirements, spin up feature-rich virtual machines that enable increased personalization. Who Uses Hosted Desktop? Typical hosted desktop end customers are focused on providing access to their critical applications, and getting the data to users on any device. These include both line-of- business and productivity applications.