In 04 the 7 rules of innovation

01/03/15

Unleash the Spark of Innovation with

Jugaad!A One-Day Workshop

Session 4:

Stretching Your Mind – The 7 Rules of Innovation

01/03/15

Framework for the Workshop

Post-Lunch

MindspaceIDEO, 7 Rules

Manpower10 Faces

Pre-Lunch

MethodsNABC ExerciseSCAMPERMarketspaceTilt

4Ms: Methods, Marketspace, Mindspace, Manpower

Video - Basketball

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Making Innovation Work

7 Innovation Rules of good innovation project management

1. Exert strong leadership on the innovation strategy and portfolio decisions.

2. Integrate innovation into the company’s basic business mentality.

1. Align the amount and type of innovation to the company’s business.

4. Manage the natural tension between creativity and value capture.

5. Neutralize organizational antibodies. They kill off good ideas by status quo thinking

6. Recognize that innovation is a network that includes people and knowledge -- both inside and outside the organization.

2. Create the right metrics and rewards for innovation.

Source: Making Innovation Work (Davila, Epstein, Shelton)

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The 7 Rules of Innovation

Rule 1

Exert strong leadership on portfolio decisions and encourage significant value creation.


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Rule 1

Exert strong leadership on portfolio decisions and encourage significant value creation.


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The 7 Rules of InnovationRule 2

Integrate innovation into the company's basic business mentality.

Make it a core competency.


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Make it a core competency.


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Why is Innovation so Often “Hit or Miss? http://bit.ly/1zhyzAV

Tier 1

• Loosely defined (Innovation is loosely tagged or non-existent)

• Special Event (Innovation due to a specific need or by random occurrence)

• Departmentalized (i.e., R&D, assigned to a particular department)

Tier 2

• Functional (functions like accounting, finance, and marketing)

• Strategic (Chief Innovation Officer – plans and projects)

• Integrated (full integration into the organizational culture and value system)


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Align the amount and type of innovation to the company's business.


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Align the amount and type of innovation to the company's business.


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Rule 4

Manage the natural tension between creativity and value capture so that the company generates successful new ideas while gaining the maximum return on its investment.


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Rule 4

Put simply, innovation is about creativity and then capturing value from the range of ideas that you chose to develop and pursue.


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Neutralize organizational antibodies that kill off good ideas because they're different from the status quo.



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Organizational antibodies that kill off good ideas can be given otherprojects – or kept busy with theroutine work.



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Recognize that the fundamental building blocks of innovation are networks that include people and knowledge -- both inside and outside the company boundaries.


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The partnership will help developers build digital healthcare applications, such as collaboration software for doctors, diagnosis apps for patients, or to aid in the delivery of

treatment between doctors and patients.


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Create the right metrics and incentives to foster innovation.


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3M rewards employees for outstanding work, based on pre-established goals.

3Mers take pride in discoveries that lead to real-world products. Management reinforces this by fostering a dual-career ladder so veteran researchers can continue to move up without becoming managers. It also honors hundreds of employees — nominated and selected by their peers — for scientific achievements every year.

And it gives the top 20 overachievers and their spouses a four-day holiday at 3M’s corporate retreat.

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7 Rules of

Innovation

1. Strong Leadership

2. Integrate into Business Model

3. Align Type& Amount

4. Manage theTension

5. Netralize Antibodies

6. Recognize Networks

7. Metrics & Incentives


2

1 3 5 7

4

6

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Post-Lunch


Manpower10 Faces

Pre-Lunch



01/03/15

Making Innovation Work

7 Innovation Rules of good innovation project management

1. Exert strong leadership on the innovation strategy and portfolio decisions.

2. Integrate innovation into the company’s basic business mentality.

1. Align the amount and type of innovation to the company’s business.

4. Manage the natural tension between creativity and value capture.

5. Neutralize organizational antibodies. They kill off good ideas by status quo thinking

6. Recognize that innovation is a network that includes people and knowledge -- both inside and outside the organization.

2. Create the right metrics and rewards for innovation.


01/03/15

SCAMPER – Tool for Innovation

Break for FrootiCase StudyQuestions

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7 Rules of Innovation

1. Strong Leadership


1

Does Sonia see the need for a new innovation culture

supported by exerting strong leadership?

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7 Rules of Innovation


How will Sonia integrate innovation into Frooti’s

business model?

2. Integrate into Business Model

2 What if she brings back Digen Verma?

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7 Rules of

Innovation

3. Align Type& Amount

3

How should Sonia align type and amount of innovation into Frooti’s

product portfolio?

Should she keep old

products or launch new

ones?

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7 Rules of

Innovation

4. Manage theTension

4

How should Sonia manage the tension between new and old

values?

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7 Rules of

Innovation

5. Netralize Antibodies

5

How should Sonia neutralize antibodies?

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7 Rules of

Innovation

6. Recognize Networks

6

Is anyone in Frooti aware of what’s happening outside the

company?

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7 Rules of

Innovation

7. Metrics & Incentives

7

How should Sonia build incentives for innovation?

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Harnessing Creativity

Creativity is best seen to flourish when there is a combination of expertise in a domain, creative thinking skills (developed by training in creative techniques) and a clear motivation to express ideas

7 Rules of

Innovation

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Post-Lunch


Manpower10 Faces

Pre-Lunch



In 04 the 7 rules of innovation

Education

innovation work davila

type of innovation

innovation strategy

defined innovation

spark of innovation

rules of innovationrule

companys business

value capture