This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Table of Contents1 EXECUTIVE SUMMARY.................................................................................................................2
2 INTRODUCTION TO McDonalds.....................................................................................................3
within company, followers & outside relationships.
Consistency in word & deed
Skinner previously worked as Executive
Vice President and International Relationship
Partner for Central Europe, Middle East, Africa,
and India and has made trustworthy relationships
around the world.
Self-confidence: leaders have to show their confidence in
rightfulness of company’s goals & strategies.
Skinner has always been confident with the
business strategies and made McDonalds achieve
its goals.
Intelligence: leaders must be intelligent enough to gather,
synthesize & interpret information and need to be able to
create visions, solve problems & make correct decisions.
Skinner is one of the three architects of
McDonald’s worldwide revitalization plan
launched in 2003 that turned the company around
and re-focused on customer strategies, business
disciplines and close global alignment. As he
became CEO he made his top priorities as: talent
management and leadership development; and
promoting balanced active lifestyles.
Job Relevant Knowledge: they should have high degree of
knowledge about company, industry and technical matters.
Skinner began his career in 1971 as a restaurant
manager trainee and since then has held numerous
leadership positions. Skinner served as Vice
Chairman of McDonald's Corporation, and had
management responsibility for APMEA and Latin
America, in addition to overseeing most corporate
staff functions. Since the beginning of 2003, he
was accountable for McDonald’s Japan Limited.
Before becoming Vice Chairman, he served as
President and Chief Operating Officer of the
McDonald’s Restaurant Group, with operating
leadership for all of the company’s global
restaurants. With these experiences he has lot of
knowledge about McDonalds and its operations.
Extraversion: leaders are energetic & lively people. McDonalds have involvement in youth sports,
local charities, and events that inspire the world,
giving back is an essential part of the way the
company operates every day.
5.2 CORPORATE & WORK CULTURE
When analyzing McDonalds Leadership, it’s useful to analyze their work culture and how it’s
maintained.
5.2.1 WORK CULTURE: McDonalds Work Culture is as follows given in their website:
Working Here
We believe the words “Welcome to McDonald’s” should apply to our employees just as much as
our customers. We’re proud of our food, and we’re just as proud of the jobs we create.
Flexible Schedules
We believe in flexible schedules that fit into the way you live your life and can help you reach
your goals. We’ll also give you the mentorship and guidance you need to succeed.
Celebrating Diversity
We believe that different people, from different backgrounds, with different interests, combine to
make our ideal work force. McDonald’s is committed to diversity in hiring—actually, we’re an
industry leader—from our restaurants to our supplier networks to our owners.
Empowering You
We believe in giving you the tools you need to succeed, whether it’s the chance to own your own
restaurant or tackle the corporate ladder. To be the best company we can, we have to offer the
best opportunities, and we’d like to believe that some of the best ones around are right here.
5.2.2 MOTIVATION
McDonalds have strong motivational factors for their employees by providing safe and
clean environment to work, flexible schedules and high wages. One of the most important
motivational elements used by McDonalds is Best Employee award they give each month.
Each year, the top 1% of McDonald’s store managers are honored with Ray Kroc award,
which recognizes their passion for perfection
5.2.3 TRAINING & EDUCATIONMcDonald’s corporate management believes in training and leadership at all levels.
McDonalds provide training and internship programs in their world renowned Hamburger
University. McDonalds founder Ray Kroc once said, “if we are going to go anywhere, we’ve
got to have talent. And I’m going to put my money in talent.” McDonalds & Hamburger
University continues to promote that philosophy every day.
In 2007, Dow Jones/Marketwatch named Skinner “CEO of the Year,” and Restaurants &
Institutions magazine bestowed him “2007 Executive of the Year.” In 2008, Skinner was named
one of “America’s Best CEOs” by Institutional Investor magazine. Chief Executive magazine
named Skinner the "2009 CEO of the Year" and he was also named as one of Barron’s “30 Most
Respected CEOs.”
From the above analysis n discussion we can conclude that McDonalds will grow & be
more successful in the future under the current leader, McCEO Jim Skinner.
6 CONCLUSION
Based on the analysis done, it is recommended for McDonalds to forecast their mega &
task environmental factors, as these factors are indirect and it’s very difficult to anticipate. The
strategies used by McDonalds in tackling the environmental issues are very effective. As
McDonalds is a multinational company they need to provide same services and products all
around the globe. Furthermore McDonalds need to improve their marketing strategies as there is
high level of competition in fast food industry. In conclusion is doing very well compared to the
threats they have been facing through environmental factors and they need to improve their
strategies and improve the success of the business internationally.
7 REFERENCES MBA Lectures, 2010. External Environment (Specific or Task Environment. [online]
Avaiable at: <http://mba-lectures.com/management/principles-of-management/632/external-environment-specific-or-task-environment.html> [Accessed 28 October 2011].
McDonalds. Meet Our Suppliers. [online] Available at:<
http://www.mcdonalds.com/us/en/food/food_quality/see_what_we_are_made_of/meet_our_suppliers.html?DCSext.destination=http://www.mcdonalds.com/us/en/food/food_quality/see_what_we_are_made_of/meet_our_suppliers.html> [Accessed 28 October 2011].
McDonalds Malaysia, 2009. Corporate Responsibility Report 2009. [online] Available at:
<http://www.mcdonalds.com.my/abtus/CSR.pdf> [Accessed 27 October 2011].
Oxford Dictionaries, 2011. [Online] Available at:
<http://english.oxforddictionaries.com/definition/supply#m_en_gb0831670.019> [Accessed 27 October 2011].
Robbins, S.P. and Coulter, M. 2002. Management. 10th ed. New Jersey: Prentice Hall.