impulseSave-Client-Brochure

Changing the way you invest, one click at a time.

In March 2014, we launched our world’s first impulseSave® investment top-up technology online, and via our iOS and Android apps. impulseSave® is an exclusive addition to our client offering, which already includes client sites with 24/7 access to investments.

Now you can top-up your investments on-the-go with as little as £1. Reaching your goals has never been easier.

Knowing the problems caused by people living longer and saving less, we challenged ourselves to make investing easier for everyone.

With payday lenders and short-term loans so accessible, spending on impulse and getting into debt is worryingly simple. We needed something that could compete on behalf of savers.

There were apps on the market for savers to top-up their bank accounts, but nothing for ISAs, General Investment Accounts and Personal Pensions. We know that cash isn’t the best place for long-term saving, so we needed to develop a way for people to add small amounts to their investments. By looking at the types of technology people were already using, we were able to design impulseSave® to feel familiar, whilst offering a unique service.

By taking a multi-platform approach, we designed impulseSave® to fit with people’s lifestyles. Now, savers can top-up their investments and reach their goals faster, in a way that suits them.

The big idea

Starting with a goal

We believe that setting a goal, or a destination, is the most important and least emphasised part of investing.

A goal gives you a purpose, clear focus and a reason to carry on. When you know where you’re going and why, you can plan how best to get there.

Think of it like a journey. Without a destination in mind, you don’t know how much fuel you’ll need to get there. You’ll be aimlessly wandering around until you find yourself stranded.

By setting a clear goal for your investment, you’ll always know where you are and how you are performing. If you’re falling behind your goal, you have the chance to top-up and get back on track.

Your Goal

How it works

Your Goal

At the heart of impulseSave® is technology that enables you to top-up your investments whenever and wherever you want.impulseSave® ties in to our goal-first approach to saving,because we believe that when you have a reason to save,you’re more likely to reach your goal.

Using our platform, you can track your progress 24/7 online or via a range of apps. If you find a gap between your savings and your goal, you can use impulseSave® to top-up your account and close the gap.

With a minimum impulseSave® of just £1, we’ve made investing quick, easy and fun.

Close the gap and get back on track!

A little goes a long way

impulseSave® makes it easy for you to regularly top-up your investments with small amounts. You’ll be surprised how small top-ups can add up to large returns over time.

For example, by replacing something small like a daily cup ofcoffee, you could impulseSave® £2 per day, seven days per week. Over a month, that’s an extra £50 in your investment.

With a 5% return on your investment, that daily £2 could become over £7,800 in a decade. That might be the difference between reaching your goal on time or not at all.

That’s the power of impulseSave® - it all adds up.

Your capital is at risk. Investments can fluctuate in value and you maynot get back the amount you invest. Past performance is not a guide to future performance. Tax rules can change at any time.

The impulse savers

With impulseSave® now available to all our clients, we analysed their investment habits.

1 The “Finish line is in sight” investor.

Impatience is a virtue when it comes to investing. These people set themselves a goal and invest steadily. As they get nearer to their goal, they seem to find more of an incentive to invest. They begin topping up with an extra £10 in here and £20 in there and, before they know it, they reach their goal earlier than planned.

4 The “Little and often” investor.

These people begin by putting in small amounts in each week. They sacrifice something they do daily like having a coffee and instead they use impulseSave® to put aside what they would have spent. They get a buzz from topping up and a surprise at how these small amounts can grow in a short space of time.

3 The “End of the month” investor.

These people look at their bank accounts at the end of every month and impulseSave® whatever is left into their investment. Instead of rolling the money into the next month, they make it work for them in their investment.

52 The “Whenever we can” investor.

This is the type of person who invests regularly and only uses impulseSave® to add to it when they are feeling financially flush. Their top-ups only add to the amounts they are already investing and serve to boost their account.

The “Sacrificial“ investor.

These people make a conscious effort to cut down on something they enjoy doing regularly, like going out for drinks, the cinema or meals. They take the money they would have spent and put it into their investment.

Which type of impulseSaver are you?

Try impulseSave® and find out.

Log in to your account or visit tpllp.com/impulsesave

impulseSave® takes a bite out of the Big Apple

In September 2014, True Potential was one of just five UK-headquartered companies to showcase new technology at FinovateFall 2014, which highlights the biggest innovations in banking and financial technology.

Daniel Harrison, Managing Partner of True Potential Investments, had just seven minutes on stage to demonstrate impulseSave® to an audience of over 1,400.

Commenting on the event, Harrison said: “impulseSave® wasbuilt completely in-house by our team of developers based in Newcastle-upon-Tyne, so it was fantastic to take the technology to the US and showcase the top-up technology on an international platform. Our team is extremely proud that we are pushing the boundaries of financial technology from our base in the UK.”

Watch our video on the making of

“It was great to have True Potential on board to demo its innovative technology for changing the way people save. Helping people to save money is a critical area for innovation in FinTech and True Potential’s impulseSave® has exciting potential.”

Eric Mattson, Finovate CEO

Using our online platform, you can track your investments’ performance 24/7. You canthen top-up with impulseSave® to close any gaps to your goal, or simply add extra funds to your savings to reach your goal faster.

For the first time, you can top-up your investments from just £1 via your tablet or smartphone - wherever and whenever you choose.

With impulseSave®, we’re changing the way people save for their futures. We continue to experiment with the latest technologies, so we can find new ways to make impulse saving a part of everyone’s lifestyle.

To find out more about impulseSave®, speak with your financial adviser or visit tpllp.com/impulsesave

True Potential Investments LLP

Registered Head Office: Newburn House, Gateway West, Newburn Riverside, Newcastle upon Tyne, NE15 8NXLondon Office: 42-44 Grosvenor Gardens, Belgravia, London, SW1W 0EB

T: 0871 700 0007 E: [email protected]

Your capital is at risk. Investments can fluctuate in value and you may not get back the amount you invest. Past performance is not a guide to future performance. Tax rules can change at any time.

True Potential Investments LLP is authorised and regulated by the Financial Conduct Authority, FSR No. 527444. Registered in England and Wales, No. OC356027.

impulseSave® is a registered trademark of True Potential Investments LLP