Welcome Luke Kidney Amy Bird Steve Dacombe Katy Rosedale Joseph Valentine Design Design Content Content Code
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Transcript
Welcome
Luke Kidney Amy Bird Steve Dacombe Katy Rosedale Joseph Valentine
Design Design Content Content Code
What is Improvise?
01:
01: What is Improvise?
Improvise is a fictional record label with an innovative approach to promotion.
How Does Improvise Work?
02:
02: How Does Improvise Work?
1 The improvise website lets users discover new artists, watch short sections of music videos and vote for their favourites.
2 The most popular video will be funded in full, giving the band a launch base and an existing following.
3 Improvise gains credibility as a destination to discover new artists and a share of the revenue.
02: How Does Improvise Work?
1 Discover
2 Vote
3 Buy (rinse and repeat)
Who is Improvise for?
03:
03: Who is Improvise for?
Young People:18-35
Music Consumers:Interested in new music
No Gender Bias:A mix of artists
Disposable Income:Many opportunities buy
content
Mobile Users:Both a desktop and mobile
version available
Trendsetters:Integration with social
networking tools
“”
Improvise is a media discovery tool for young, socially connected music consumers.
Project Statement:
The Improvise Brand
04:
04: The Improvise Brand
Typeface Brandmark
Helvetica NeueAaBbCc123AaBbCc123AaBbCc123
Colour Scheme
Improvise Design
05:
05: Improvise Design
Demo
Improvise Features
06:
06: Improvise Features
Demo
Improvise Mobile
07:
07: Improvise Mobile
Thank you =DAny questions??