Improving your SEO: Practical steps on how to climb the search engine ladder

What’s working NOW in SEO and Digital Marketing for

eCommerce stores.

Richard Hill - CEO & Founder

@seotrafficlab

Matt Williamson - Digital Marketing Manager

@williamson_mt

Richard Hill & Matt Williamson

Links, Links

Glorious Links…

Are we moving towards an

Organic Quality Score?

Reducing

Bounce Rate..

Increasing

Site Speed..

People are

impatient!

A one second delay in page response can result in a 7% reduction on conversions.

Sources: Akamai.com, Gomez.com

“ ”

Test

Your Site…

GTMetrix or Google Page Speed Insights

Implement

Caching

Implement

Gzip Compression

Consider a

Content Delivery Network (CDN)

Optimise Your

Images..

Site Speed

Impact

Mobile

OptimisationClient Type/Industry Mobile Tablet

Retail - Clothes 59.35% 85.04%

Retail - Pet 234.83% 214.42%

Construction 102.50% 136.53%

Vehicle Parts 142.86% 108.52%

SEO Traffic Lab 803.39% 1645.83%

Retail - Pet 139.22% 104.40%

Finance 110.50% 99.82%

Make Your Site

RESPONSIVE

One Site

One Product Database

One interface

One SEO Strategy

Social

Networks

Google Plus - 540+ million Total Users

Facebook - 1,310,000,000 billion Total Users

Twitter - 645,750,000 Total Users

Pinterest - 70+ million Total Users

Source: http://www.statisticbrain.comResearch date: 1.1.14

Social

Signals.. +1

Like

Tweet

Pin

Build Your

Audience

Don’t just sell, sell, sell

Interact especially with influencers

Curate content relevant to your niche

Post regularly - consider scheduling tools

Content

Strategy

Types of

Content

Find and

Recreate

User Generated

Content..

Customer REVIEWS

Unique Content

Freshness

Increased

Click Through Rates

Increased

Trust

Natural Language

Takeaways

Bounce Rate

Site Speed

Social Interaction

User Generated Content

Content

Mobile Performance

Question

Time

Thank you for listening

www.seotrafficlab.com