Improving Your Candidate Experience

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The Next WaveOf Interactive Recruiting

Candidate ExperienceThe good, bad,

and ugly


Agenda

Quick Stats & Overview

Past: Your Web 1.0 Career Site

Future: What Is A Web 2.0 Career Site

Key Areas To Improve Candidate Experience


Stats Flash

“Jobseekers revealed the importance of a well‐designed, effective recruitment site:

• Ninety‐four percent (94%) of job seekers reported that they use corporate Web Sites during their job searches

• Seventy percent (70%) use the sites to determine where to interview

• Forty three (43%) indicated they became interested in working for a company because of a the Web Site

• Conversely, 25% of job seekers rejected potential employers based solely on the Web Site.”

Wetfeet.com Study, 2006


Stats Flash

More information by industry leaders:

• 90% of career site visitors do NOT apply for jobs when on company career sites. ‐ Dr. John Sullivan

• Over 50% of candidates who start the apply process, don’t complete it in most ATS systems. ‐ Several Clients

• Most companies don’t know where their jobs are online.‐Me


The Talent Shift

Pre Web Web 1.0 Web 2.0

Craigslist


Agenda


Past: Typical Web 1.0 Career Site

Future: Web 2.0 Recruiting Strategy



Web 1.0 Interactive Strategy

Corporate Career Site

Career Site

Job Search

Apply Process

ATSPowers Career Site

Jobs

Applicants

$$ Job Boards

- Monster- Career Builder- Hot Jobs- + 60,000 Others

Candidates

- Active People Only- < 1% Of Internet Users- Machine Gun Apply- Shared With

Thousands Of Other Recruiters

Not Driving Direct Traffic

Not Capturing Passive Candidates

Not Measuring Sources

Not Using New Web 2.0 Sources

Not Marketing To Applicants, Employees,

Search Engines, Social Networks


Web 1.0 Interactive Strategy

Corporate Career Site • Heavy HR Speak (Versus Authentic/Reality)• Benefits• Culture• Diversity

• One Way Communication (Versus Two Way)

• Text/Graphics Oriented (Versus Media)

• Process Oriented (Versus Marketing Oriented)

• Post Jobs And Wait (Versus Market & Attract)

• Use 3rd Party Recruiters Network

(Versus Build Own Talent Community)


Agenda






Most Web 2.0 Recruiting Attempts

Outlook/CRM

Social Networks

Blogging

Micro Sites

- Talent Targeted- Pay-Per-Click- Email Response

or Job Re-Search

www

Highly Fragmented Activities (No Strategy)

Hard To Scale For Larger Companies

If Recruiters Leave – So Does Their Data/Network

Not Driving Candidates Through Centralized Process

Hard To Measure Results


Marketing Platform

Web 2.0 Online Recruiting Strategy

Career Site

Job Search

Apply Process

ATSPowers Career Site(Process Management)

Jobs

Applicants

Job Boards

Talent Landing Pages

Job Distribution

Talent Community

Live Chat

Recruiting Dash Board

Email/RSS Marketing

Social Networking

Easy Apply℠

Keyword Targeting SEO/Organic

SEM/PPC

Social Networks

Job Classifieds

Employee Referrals

Past Applicant & Alumni

Mobile Recruiting

Video/Blogs/RSS


Distributed Net Social Networks

Blogs

Job Aggregators

Search Engines

Email/RSS

Job Boards


Distributed Net

• No branding• No links to career site• No action other than apply


Distributed Net


Agenda






Key Areas To Improve:

• Job Search On Home Page (Keyword & Links)

• Job Level Profiles (SEO)

• Branded & Actionable Job Content (Pull)

• Simplify Your Apply Process

• Offer Simple Subscribe (Talent Community)

• RSS Yourself

• Go Multi‐Media


Job Search On Career Home Page



Pulls Jobs From 8 ATS Systems



Below Fold



Example: Current Home Page



Example: Future Home Page

Job Profiles:• Nursing Careers• Physician Careers• Medical Technologist

Powered Widgets


Job Search On The Home Page


Job Search On The Home Page


Job Level Profiles

Provides Candidates With “Day In Life”

Overview

Capture Passive Candidates

Instantly Shows Matching Jobs


Job Level Profiles

• Drives traffic directly from Google• Lands them on relevant page• 1 click from applying for jobs• Captures passive candidates


Branded & Actionable Job Content

View Jobs

View Jobs

View Jobs


Make Each Job Branded & Actionable

Search All JobsView More Jobs Like This

Typical Job Landing Page With Jobs2Web


Simplify Your Apply Process (Yes – this as an actual apply process)

1. Unicru

2. Find Location

3. Store List

4. Apply, FAQ, Restart

5. Introduction

6. False InfoWarning

7. EEO

8. Cookies/IPSecurity

9. Restart Code Info

10. Want Restart Code?

11. Yes = Setup Code

No = Confirm No Setup Code

12. Zip, SSN

13. Name & Address

14. Zip, SSN

15. First, Last, DYH Middle

16. Middle

17. Phone #’s, Email

18. Address

24. Copy Of Credit Report

25. FCRA Disclosure

32. Your Age Group

33. Job In Retail Store?

19. How Long?

20. Fair Credit

21. Choicepoint Info

22. I Know Choicepoint

23. Right To Withdraw

26. Consent To Authorize

27. 4 Digit Authorize

28. 4 State Select

29. Want Copy Of Credit Rep?

30. Over 21 & Driver Job?

31. Proceed To Apply

34. Which Job (Pick)

35. Availability (PT, FT, etc.)

36. Apply To Another Job?

38. Schedule

39. Worked At BBY In Past?

40. How Did You Find Us?

41. Gender, Race

47. 6 Mo’s In Retail Or CS?

37. Hourly Pay, Start Date

42. US Citizen, Drug Check OK

43. Drug Test Policy

44. Willing To Do Drug Test?

45. WW Public, Fired In Past?

46. Disciplined, # Of Jobs/3 Yrs

48. Apply To Ark, MO, etc.

49. Criminal Back Check

50. Apply To CA, CT, MA, HI

51. Felony?56. College?

57. Vocational School?

62. References

63. Starting Questions

52. Any Crime?53. Apply To CA,

CT, MA, HI 54. Date Of Birth

55. Attending High School?

58. Employ Experience?

59. Starting Job Title

60. Current Title, Pay

61. Comments Why Hire?


Simplify Your Apply Process (Actual Apply Process)

Best Buy, North America's leading retailer of technology and entertainment products, is looking for dynamic people who share our values:

Have fun while being the best

Learn from challenge and change

Show respect, humility and integrity, and

Unleash the power of our people

Transfers Data To Your ATS System


Offer Easy Subscribe Feature

Provide Passive Candidates An Easy Way To

Watch For Jobs

Doesn’t Require Full Application

Captures Basic Contact Info


Offer Easy Subscribe Feature

Referral Source & Keywords (Search Engine, Friend, Job Board)Keywords/Categories Subscribed ToJobs Applied ToIP Address (City, State, Zip)

Hidden Fields

Captures Candidates

“Business Card” Data


Drives More/Repeat Applicants

Capture Passive/Future CandidatesVisitors

How To Build Your Community

Your Career Site

Capture All Interested Visitors

+ All ApplicantsApply

Join TalentPool

Bill [email protected] AnalystChicago, IL

Leslie [email protected] TesterSan Diego, CA

Jeff [email protected] AdminPortland, OR

Don [email protected] DeveloperBoston, MA

Sue [email protected] ManagerSacramento, CA

John [email protected] AnalystSeattle, WA


Captures “Leads” From Your Career Site

Applicants In ATS System

Capture Passive/Future Candidates




Don [email protected] DeveloperBoston, MA

Sue [email protected] ManagerSacramento, CA

John [email protected] AnalystSeattle, WA

Sends Leads Into Your CRM Real‐Time

Your sourcing teams can make contact with passive candidates who only visited your site.


Leverage Daily Recruiter Contacts

Grows Your Talent Community


Jane [email protected] DeveloperMinneapolis, MN

Stan [email protected] ManagerBoston, MA


Jodi [email protected] DesignAustin, TX


Your Recruiting & Sourcing Team


Your Talent Community In Action

Cultivates Your Talent Community


Jane [email protected] DeveloperMinneapolis, MN

Stan [email protected] ManagerBoston, MA


Jodi [email protected] DesignAustin, TX


Your Career Site

Job Title:Business Analyst

Location:Chicago, IL

Keywords:Project ManagerSharepoint







Finds Matching Members

Emails Job Alert

Drives Them To

Site


Capture Your Lost Applicants

Candidates That Don’t Finish Apply

Captured In Talent Community

Candidates In ATS

50%

50%

99%10%

CRMRecruiter Follow Up

+25% to +50%


RSS Yourself


Go Multi Media


Go Multi Media


Offer Live Support

• Easy To Manage• Shows Who’s Online• WOW For Candidates


Benefits Of Web 2.0 Recruiting

• Search Engines • Job Aggregators• Social Networks• Viral Marketing

Attract

• Passive Candidates• Active Candidates• Mobile Candidates• More Applicants

Capture

• Email Job Alerts• Employee Referral

Marketing• Re‐Recruiting

Communicate

• Visitor Traffic• Search Rankings• Sources Of Applicants• Cost Per Hire

Measure


Measure Your Recruiting Program


Measure Your Recruiting Program

Job Feeds

craigslist

Talent Landing Pages (SEO)

Future (Paid Boards)

Referrals

CandidatesEmployees

Mobile Marketing

Social NetworksPay‐Per‐Click (SEM)Corporate Site


The Next WaveOf Interactive Recruiting

Questions?

Improving Your Candidate Experience

Business

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