Improving the Online Experience

Improving the Online Experience

Audio Wire incorporated

Myra Grewe&

Laurie de Lange

About us Leading web design company Based in Washington DC Helped over 2500 companies We can increase conversion rates dramatically 40% to 150% improvements in key operating

metrics

Client testimonial from DTV Television Networks:

‘We are very happy with the impressive results from this project. Online Experince quickly and effectively delivered recommendations that led to significant, measurable improvements in our business.’

Overview

Problems regarding to your website

Possible solutions Draft of new web design Product information

Online sales

23

17

11

49

Sales

users browsing onlyonline sales for re-turning customersonline sales for one-off customersuser abandonment during registration or purchase process

Current web design

Problems

Major pitfalls in the check-out process

Register before purchasing Confusing navigation Too big images Not enough product information

Improvements

Don’t register before purchasing- specials for members Reduce clicks Order products effectively Small photos Rewrite the copy - short and punchy

Draft of new design

Suggestions

Keep the website up-to-date Ongoing content building strategy Feedback Online advertising

Sales pages: 3 options Sales pages Landing pages Squeeze pages

Squeeze pages

Improve conversion rates => Offering people, who register discounts +

special offers

Our statement: ‘Successful Squeeze pages (or a series of them) can generate anywhere from hundreds to several thousands of dollars in sales per day.’

Online advertising

Product information

Costs: 8,000-12,000 € Time: 6-8 weeks

THE ENDThank you for listening

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