Improving The Dining Experience, One Guest At A Time, Digiday Brand Summit, April 26th 2016

Page 1 <img data-url='document/improving-the-dining-experience-one-guest-at-a-time-digiday-brand-summit.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Improving The Dining Experience, One Guest At A Time, Digiday Brand Summit, April 26th 2016' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030212/58a0cb021a28ab6d018b5eff/html5/thumbnails/1.jpg' width='140' height='200' /> PioneeringtheCasualDiningExperience

Page 2 <img data-url='document/improving-the-dining-experience-one-guest-at-a-time-digiday-brand-summit.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Improving The Dining Experience, One Guest At A Time, Digiday Brand Summit, April 26th 2016' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030212/58a0cb021a28ab6d018b5eff/html5/thumbnails/2.jpg' width='140' height='200' /> WhenDigitalandPhysicalCollide

Page 3 <img data-url='document/improving-the-dining-experience-one-guest-at-a-time-digiday-brand-summit.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Improving The Dining Experience, One Guest At A Time, Digiday Brand Summit, April 26th 2016' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030212/58a0cb021a28ab6d018b5eff/html5/thumbnails/3.jpg' width='140' height='200' /> DigitalGuestExperience

Page 4 <img data-url='document/improving-the-dining-experience-one-guest-at-a-time-digiday-brand-summit.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Improving The Dining Experience, One Guest At A Time, Digiday Brand Summit, April 26th 2016' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030212/58a0cb021a28ab6d018b5eff/html5/thumbnails/4.jpg' width='140' height='200' /> DigitalGuestExperienceImpacts

Guest Data, Analytics & Personalization

Page 5 <img data-url='document/improving-the-dining-experience-one-guest-at-a-time-digiday-brand-summit.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Improving The Dining Experience, One Guest At A Time, Digiday Brand Summit, April 26th 2016' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader031.cupdf.com/reader031/viewer/2022030212/58a0cb021a28ab6d018b5eff/html5/thumbnails/5.jpg' width='140' height='200' /> KeyTakeaways

• Changing consumerexpectations1

• Be disruptiveandinnovative2

• Relevant customerexperience3

Improving The Dining Experience, One Guest At A Time, Digiday Brand Summit, April 26th 2016

Marketing