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Improving public transport and rail design, operations and service by Big Data Integrating Passenger Information, London 2014 Dr. Niels van Oort Assistant professor Public Transport
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Improving public transport and rail design, operations and service by big data

Jan 27, 2015

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Technology

Verbetering van het openbaar vervoer en railontwerp, operaties en service door Big Data en Reisinformatie

In maart 2014 op de conferentie Integrating Passenger Information in London presenteerde Niels van Oort zijn visie op het verbeteren van openbaar vervoer en railontwerp, operaties en service door Big Data. Met het gebruik van Big Data ontstaan er veel nieuwe mogelijkheden om het openbaar vervoer te verbeteren met als voordeel grote kostenbesparingen en/of verbeterde klantwaardering.

DAT.Mobility was sponsor van dit evenement en oogstte veel waardering met haar innovatieve aanpak om allerlei soorten data te integreren tot informatie. Niet alleen informatie die de informatie naar de reiziger verbetert, maar ook extra inzicht geeft aan de vervoerders over haar performance indicatoren, zoals betrouwbaarheid en punctualiteit. Hiermee was DAT onderscheidend.
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Page 1: Improving public transport and rail design, operations and service by big data

Improving

public transport and rail

design, operations and service

by Big Data

Integrating Passenger Information, London 2014

Dr. Niels van Oort

Assistant professor Public Transport

Page 2: Improving public transport and rail design, operations and service by big data

Dutch approach

• Using Big Data to improve public transport

• Direct approach: privacy issues tackled

• Reducing costs

• International orientation

• Paradigm shifts– Passenger -> Traveller

– Trip -> Journey

– Evaluation -> Prediction

– Two practical applications

Page 3: Improving public transport and rail design, operations and service by big data

Developments in public transport and rail industry• Focus on cost efficiency• Customer focus• Enhanced quality

Main challenges:Increasing cost efficiencyIncreasing customer experienceMotivating new strategic investments

What do we want to know?

Page 4: Improving public transport and rail design, operations and service by big data

What do you actually want to know?

Where people are– When, at what moment– How much– How long are they there– How did they get there– Where did they come from– Where are they goingand– Why are they on the move?

Understanding peoples behaviourandPredicting future scenarios

Page 5: Improving public transport and rail design, operations and service by big data

Big Data

GSM data; tracking travellers

- Potential public transport services

Crowd data

- Evaluating and optimizing pedestrian flows

Passenger data (APC); tracking passengers

- Evaluating and optimizing ridership and passengers flows

Combining data sources

- Passenger experience

Page 6: Improving public transport and rail design, operations and service by big data

Big Data

Page 7: Improving public transport and rail design, operations and service by big data

The potential benefits

Optimizing network, timetable design and services:

The Netherlands: Potential cost savings: > €50 million

Utrecht: € 400.000 less yearly operational costs

The Hague: 5-15% increased ridership

Amsterdam: ~10% increased cost coverage

Tram Maastricht:> €4 Million /year social benefits

Tram Utrecht: : €200 Million social benefits

Page 8: Improving public transport and rail design, operations and service by big data

DataData InformationInformation KnowledgeKnowledge

ImprovementsImprovements

The challenge

EvaluationEvaluation ForecastsForecasts

Page 9: Improving public transport and rail design, operations and service by big data

- Monitoring and predicting passenger numbers: Whatif- Monitoring and analysing traveller behaviour

Applications

Page 10: Improving public transport and rail design, operations and service by big data

Passenger flows and whatif

Page 11: Improving public transport and rail design, operations and service by big data

Passenger data

Connecting to transport model:• Evaluating history• Predicting the future• Elasticity approach (quick and low cost)

• Whatif scenario’s– Stops: removing or adding– Faster and higher frequencies– Route changes

• Quick insights into– Expected cost coverage– Expected ridership

Page 12: Improving public transport and rail design, operations and service by big data

Occupancy train line Zwolle-Emmen

Page 13: Improving public transport and rail design, operations and service by big data

fictitious data

Page 14: Improving public transport and rail design, operations and service by big data

Whatif scenarios

Adjusting

- Speed

- Fares

- Time of operations

- Number of stops

- Routes

- Frequency

Illustrating impacts on (indicators):- Cost coverage- Occupancy- Ridership- On time performance- Revenues- Fuel consumption

Page 15: Improving public transport and rail design, operations and service by big data

Whatif: changing the schedule

Page 16: Improving public transport and rail design, operations and service by big data

Results: Flows rerouting

fictitious data

Page 17: Improving public transport and rail design, operations and service by big data

Results: Flows increased frequencies

fictitious data

Page 18: Improving public transport and rail design, operations and service by big data

Measuring traveller behaviour

Page 19: Improving public transport and rail design, operations and service by big data

Smart app

Page 20: Improving public transport and rail design, operations and service by big data

pagina 20

Multimodal journey planner

Page 21: Improving public transport and rail design, operations and service by big data

Monitoring traveller behaviour

• Knowing (and affecting) traveller behaviour– Multimodal

– Door-door

– Trip purpose

• Activity-based interaction– Real time information

– Personalized information

– Gamification

• Real time questionnaires

Page 22: Improving public transport and rail design, operations and service by big data
Page 23: Improving public transport and rail design, operations and service by big data
Page 24: Improving public transport and rail design, operations and service by big data

Summary

• Big Data offers many opportunities

• Indivual mobility pattern towards aggregated mobility pat terns

to optimize design and services

• Paradigm shifts

– Passenger -> Traveller

– Trip -> Journey

– Evaluation -> Prediction