Improving Innovation. With Clever Co-Creation - Dialego

Twitter Hashtag #QUAL360

November 20-21, 2013 | Singapore

Platinum Sponsor

Association Partners

Media Sponsors

Improving Innovation. With Clever Co-Creation.

Qualitative 360 Asia Pacific, Singapore 20th of Nov. 2013

1 20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |

Today’s showcase and work example:


How to make vacuum cleaning a moment of joy


Results from a previous online co-creation

New Vacuum Cleaner Live Co-Creation


Today’s joint challenge:


New Vacuum Cleaner Live-Co-Creation Agenda

Today

Our believe and method 05 min. 13:30 – 13:35

Preliminary Results Online-Co Creation 05 min. 13:35 – 13:40

Introduction Live Co-Creation 05 min. 13:40 – 13:45

Live Co-Creation Session 35 min. 13:45 – 14:20

Group presentations 10 min. 14:20 – 14:30

Analysis Live-Co-Creation overnight (150 panelists)

Tomorrow

Introduction Idea Filter 05 min. 16:45 – 16:50

Presentation results 15 min. 16:50 – 17:05

Open discussion 10 min. 17:05 – 17:15



Today







Tomorrow




20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | 7

We strongly believe

in people’s smartness

Thoroughly

confirmed:

Quelle: Grant Thornton/EIU, 2009



MIT researchers

confirm:

Consumers are

much more

innovative

than previously

thought.

Seaching for solutions Searching for needs

Market

launch „Ideation“

Realization

(„R&D“,

Product

delvelopment)

Concept

Development

Mo

re e

ffiv

icie

ncy M

ore

effe

ctiv

ity

Open

Innovation

Co-

Creation

Doing the right

things

Doing the things

right

Consequently our focus:

Crowdsourcing and Co-Creation.

10

Source: Prof. Frank Piller, RWTH Aachen

20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |


„The best way to

get a good idea is

to get a lot of ideas“

Linus Pauling, Nobel Price winner

for Chemistry (1954) and Peace (1963)


Online

Forum

Discussions

Online

Creative

Sessions

De Bono

Social

Media

Analysis 1. 2. 3.

Sources for ideas

Co-creation

LongTailOrdinary Interesting

„Head“. Already known.

Les innovative– Mainstream.

„Belly“. More evolution.

Interesting for refinements.

Our approach: turning the research

principle around …


Co-creation

LongTailOrdinary Interesting Heartbeat

„Head“. Already known.

Les innovative– Mainstream.

„Belly“. More evolution.

Interesting for refinements.

„Tail“. Potential Revolution:

the one percenter

… unveiling revolutionary ideas

at the tail.




Today







Tomorrow





1. 2. 3.

Social

Media

Analysis

Today’s idea starters are based on

Online

Forum

Discussions

Online

Creative

Sessions

De Bono

The approach:


Critical success factor at the

beginning: goal oriented keywords.

Vacuum + Cleaning,

Wireless, Handheld, Noise,

Design, Storage, Easy, Bag

...


Live Co-Creation Workshop

n=80-100

Online Social Media

Analysis

N > 1 Mio.

Semantic analysis

Online VCM

IdeaFilter

n=150

Winner Concept

20

Idea

Boards

(excerpt)

x

Concept-

Boards

6, ... 2, ... 1

Concept-

Boards

Online idea generation and filtering

process over night

2000

Idea

drops

Social Media Analysis

1.000.000 entries ...

... 2.000 idea „drops“


|

Sorting the haystack.


Next

|

In search of


|

Text diagnosis with semantic mining


Detailed diagnosis:

Frequency & Semantic

Skyline

Insights in main benefit Themens

across 9 categories

Gaining a deeper insight in the Emotions

linked to the query

Emotion Radar

Daily stream of innovative ideas,

to be captured on the idea board

IdeaStream

Clusters of the main Themes

InnovationMap

Carpet, woven of keywords linked to your query.

The higher the frequency, the bigger the word.

Offering a quick insight in what’s “hot”

ContentCarpet

Showing insights in word-relations,

building up a story

SemanticMap

25

Revolutionary

Real innovation potential lies

at the end of the tail.

Evolutional

18.09.2013 | Hello!nnovation | Consulting Model |

26

Evolutional

Also mainstream topics contain idea

potentials. At the edges.

18.09.2013 | Hello!nnovation | Consulting Model |

The cluster analysis visualizes

themes, frequencies and …

carpet

cleaner

bag new

dry

best

shop

pump

wet

pool

car

carpet


carpet

cleaner

bag new

dry

best

shop

pump

wet

pool

car

… keeps all entries


The creative

springboard:


The IdeaStream. Shows all 1%ter,

new rarities every single day


The ideal creative springboard for

developing disruptive ideas ...

... the most unusual terms

in the context of “vacuum cleaning”


|

Idea Board

Astronauts

New space design variant,

any

functions we could

learn from space shuttle

technology

Units

Different units

composing vacuum-

cleaner, new

composite design

Shoulder

Backpack vacuum,

new straps to wear

over shoulder

Floor mats

Strong but gentle

on floor mats

Mattress

Works also well

on dust and

mites

Friends

A modern Cleaner

should have Social

Media Functions

Custom

Customized

products

The my style

cleaner

Room Sucker

Instant dirt and

dust cleaning of

the entire room

Dirt Radar

Room

dirt level

diagnose

Doggies little

helper

Somebody please

invent

a dog shit vacuum

cleaner !!!

Dishes

Ideas, how to

clean dishes

Blue

Vacuum body

shining or turning

from red to green

when done

Kids

A Disney Style

Vacuum Cleaner

Music Box

Turning noises

into music Scent

Cleaning plus

pleasant

fragrance spray

Dust Spy

I would love to have a

vacuum cleaner which

identifies and

eliminates hidden dirt

Sonic

Sonic

waves

helping

cleaning

Crystal

Crystal clear

case




Today







Tomorrow




|

Build groups > select idea >


|

Select idea > deep dive selected idea


Live-Co-Creation rules

8-12 persons per table, one „host“ (M). 6-10 tables.

Co-Creation of one single issue, theme route per table.


Live-Co-Creation rules

Table change after 15 min. The host stays and introduces new

participants to already generated ideas.


Please bear in mind: some core

questions help to make ideas crisp


What‘s my benefit,

what’s the benefit for

others?

How does the idea

feel?

Why do I believe in the

idea?

Why could it be

attractive and relevant

also for others?

Idea Visualization/Sketch:

Title

Idea Description

Key Benefit


Please transfer your best ideas into

testable concept boards

Time is limited. Write and draw thoughts and ideas

on the tablecloth

Please no hierarchies – cooperation counts!

Don’t debate hurdles but create exciting solutions

Before you start


Yes, but and!


Go!




Today







Tomorrow




|

Live

Co-Creation

Session




Today







Tomorrow





Group presentations



Today







Tomorrow




Platinum Sponsor

Association Partners

Media Sponsors

Twitter Hashtag #QUAL360

November 20-21, 2013 | Singapore

Improving Innovation. With Clever Co-Creation - Dialego

Business

clever cocreation

previous online cocreation20

method preliminary results

online creative sessions3

online forum discussions2

moment of joy results

good idea

open discussion05