Improving Custom Social Engagement: J.Crew

Dear j

.crew

,

i can

’t be

trust

ed to

dre

ss m

ysel

f

Your f

riend, m

ichel

le ca

rpen

ter

Oh! A magazine for

me!? I must be special!

Oh! A magazine for

me!? I must be special!

First thought.

Second thought.

j.crew, where you at?

You know an awful lot about me. So why not make your database work for me?

•Design a mobile app that uses your data to help me in a measurable way.•Make the resulting confidence social through instant sharing.

You dressed me, I feel great. Now immortalize the confidence with an Instagram gallery.If I tweet a picture, retweet it and celebrate the positivity.

Not actually me.Not actually me.

Be the right kind of friend.

Start being social rather than doing social.

Doing social is posting yet another gallery from fashion week.

Being social is letting me tell you about the J.Crew sweater that I’ve had for 5 years, and what it is that makes it so great.

Complete the cardigan circle of life