Improving Automotive Brand Loyalty through Exceptional Ownership Experiences. Jim DiMarzio CIO Mazda North American Operations Michael Ger Industry Principal, Automotive, Oracle September 29, 2014. Presented with. The Customer Experience Imperative. - PowerPoint PPT Presentation
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Source: 2013 “Global Insights on Succeeding in the Customer Experience Era” .survey of 1300 senior execs in North America, Europe, Asia Pacific & Latin America
CX M
ATU
RITY
TIME
97%of execs say customer experience is critical to their business advantage
39% are just getting started with a customer experience initiative
20%consider their customer experience initiative to be advanced