Improving Association Retention Through Education

Improving Association Retention

by Providing Engaging Education

Associations Should Educate Members

Industry TrendsNew toolsTechnology

Keeping your members in the know is one way to make your association vital to them, and will increase membership retention.

When to Educate Association Members

•Make it a regular part of meetings•Hold a special event

2 Great Ways to Educate Members

Bring in Industry Guest SpeakersShare New Technology

Have a Guest Speaker

Good Educational Speakers are:Engaging, keeping members interestedCurrent, teaching members the latest technology tool or techniquePassionate about passing their skills onto others

Question and Answer SessionFind out if speakers are willing to do informal

Q&AMore interactive than a set presentationMembers are sure to get information relevant to them

Share Technology InnovationsNew software and tools are being developed all the timeGet the software company or a tech savvy member to keep others up to date

Survey Members to Find Out What They Need to Know

Which mobile platform are your members using? (iPhone, Android, etc.)Is there an app they use regularly to improve productivity?Do they make use of conference apps, both for events they attend and participate in?Where do they feel “left behind” in the world of technology?

Use your membership management software survey tool to administer

Provide Valuable Education to Members

Remember:Keeping your members on top of industry trends will make your association a critical part of their development, leading to increased retention.

Inspiration for Education

“Leadership and learning are indispensable to each other.”- John F. Kennedy

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