Improve your keyword relevance and attract real buyers with your content

Improve Your Keyword Relevance and Attract Real Buyers With Your Content

Presented By:

• Bob Ruffolo, CEO & Partner, IMPACT

• Marcus Sheridan, Owner, The Sales Lion

We’re content marketers, not technical SEO people.

The History of IMPACT’s Growth

Traffic:

The History of IMPACT’s Growth

Contacts / Subscribers:

The River Pool Story

How IMPACT Grew With Content Marketing

A CULTURE WHERE EVERYONE CREATES CONTENT

• Over 8 years, dedicated… averaging 2 / posts a day

• When it was just me, I utilized freelancers

• Over 3,000 articles in total

HISTORICAL OPTIMIZATION OF OLDER POSTS

• Find posts that are ranking 3-25, make them better.

• Analyzed the results outranking us.

• ^ Some elements of the skyscraper technique.

• Updated the content.

• Longer (>2,000 words), combined.

• Improved the conversion offers.

• Compelling meta descriptions.

RELEVANCE OF KEYWORDS TO USER’S INTENT

Keyword: Content marketers

Article title: Content marketers need to know these 7 things

Vs. 7 content marketers to consider

Keyword: Content marketing

Article title: Content marketing myths

Vs. Content marketing tips and tricks

Our research on keyword relevance to drive revenue led us to Marcus

Sheridan’s work.

The Big 5:

What Do Buyers and Search Engines *REALLY* Care About?

1.Cost

2.Problems

3.Versus

4.Reviews

5.Best

$4,500,000.00

Off one-single article

Vs. & Compare

Reviews / The Best

Facebook community for digital marketers.

Learn more: impactbnd.com/elite

www.TheSalesLion.com

Email me at:[email protected]