Improve Your Content Through Journalism Tips For Creating Quality Content
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Improve Your Content Through Journalism
Tips For Creating Quality Content
Content Journalism:The Five W’s-
Who
What
WhyWhere
When
Compiled by author from sources: webpresence.tv/uk-blog
The Basic Rule:
Content Journalism:Ask Why-Like a Journalist-
Why is the product being aimed at that specific market?
Why is it competing for buyers’ attention from similar products?
What’s the closest product to it currently on the market?
Compiled by author from webpresence.tv/uk-blog
Content Journalism:Don’t Bury the Lead-
Don’t force your readers to read several paragraphs before reaching the main point of your article
Readers have short attention spans and get news on coffee breaks, commuting and during lunch breaks
Compiled by author from sources: entrepreneur.com
Content Journalism:Topics from the Headlines-
What are the major trends making news right now?
Pop culture
Sports
Current events
Compiled by author from sources: entrepreneur.com
Content Journalism:The Human Angle-
Don’t hide behind a brand or product
Content should not be a sales pitch, give your story a
human angle
The goal is to increase the demand for a product with
impactful stories
Compiled by author from sources: prnewswire.com Image Source: Google Images
Content Journalism: Connect Personally With
Viewers-
Consumers want more from companies than just products and services
They want to know companies care about Their goals, dreams and their lives
Great journalists find a human angle for their stories
If you’re writing about a common problem affecting your clients, open with a brief story about how one of those clients addressed this problem
Compiled by author from sources: prnewswire.com
Content Journalism:Analyze Buyer Feedback-
Who Is The Buyer?
What Are The Buyer’s
Needs?
What Are The Buyer’s
Opinions
What Does The Buyer Want To Change?
– His/Her Age?
Compiled by author from digitalistmag.com
It is important to know your audience, but more important to
know what they want
Content Journalism:Create Balance-
Ambition is important, but
cultivating a core audience is critical
to long-term success
Produce content around your target audience, don’t try
to do more than you can possibly
achieve
Compiled by author from sources: webpresence.tv/uk-blog
Content Journalism:Write Skillfully-
This is where writing skills are testedYour writing should reflect you and your company; keep the quality top-notch
Avoid mistakes in your writing; information must be easy to understand
Provide relevant and correct information or else there will be a disconnect between the company and its audience
Video presentations should be professional and neat or else you will ruin the company’s image
Compiled by author from sources: digitalistmag.com
Content Journalism:The Role of Storytelling-
Tone and structure determine the reader’s’ impression of the business, finally how they rate itClose ties can develop between potential clients who read and benefit from your content
Compiled by author from digitalistmag.com Image Source: Google Images
Content Journalism:Brand Journalism-
Brand journalism creates awareness by keeping the audience updated about new business developments
Uses creative journalism skills along with brand logos, colors and other aspects of the company
Manages these platforms to ensure engaging, informative and entertaining content
Compiled by author from sources: digitalistmag.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
Sources Cited
"3 Classic Journalism Techniques That Will Improve Your Content Marketing." Entrepreneur. 9 Dec. 2015. Web. 6 Jan. 2016. http://www.entrepreneur.com/article/252340
"3 Simple Journalism Tips To Improve The Quality Of Your Content." Webpresence Inbound Marketing Blog. 26 Feb. 2013. Web. 17 Dec. 2015. http://www.webpresence.tv/uk-blog/3-simple-journalism-tips-improve-quality-content/#.VnMLqr-9PqU
"Business Storytelling: Key Questions." Content Marketing Institute. 23 Apr. 2014. Web. 8 Jan. 2016. http://contentmarketinginstitute.com/2014/04/brand-business-storytelling-success/
"How Brand Journalism Is Like Content Marketing With A Twist." Digitalist Magazine. 13 July 2015. Web. 28 Dec. 2015. http://www.digitalistmag.com/lob/sales-marketing/2015/07/13/brand-journalism-like-content-marketing-with-twist-03064762
"What’s the Difference Between Content Marketing and Brand Journalism?" Blog. Web. 6 Jan. 2016. http://www.prnewswire.com/blog/whats-the-difference-between-content-marketing-and-brand-journalism-12173.html
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