Improve Your Content Marketing Strategy · Building an email list helps your business connect with current and potential customers. A smart email campaign can increase conversions;

Improve Your ContentMarketing StrategyPart II: Emails/Newsletters

and Ad Copy

Emails and Ad Copy Should BePart of Your Content Strategy

Content usually focuses on blogs and social posts, but emails/newsletters and ad copyare just as important to help consumers choose your brand over a competitor. With theright strategy, these types of content can strengthen engagement, evaluation, intentand conversions.

BRAND AWARENESS

CONSIDERATION

ENGAGEMENT

EVALUATION

INTENT

CONVERSION

BLOG

SSO

CIAL

MED

IA

EMA

IL/

NEW

SLET

TERS

AD

COPY

Content Conversion Funnel

Case Study: Hockey Tournament Company

Objective: Increase sign-ups for anupcoming tournament.

Execution: Through A/B testing, we determined: the best time to send emails, subject lines withthe highest open rate and best practices forpersonalized emails.

Results: This particular email blast resulted in high open and click rates that were well above industry average, which led to increased conversions.

OPEN RATE

77%CLICK RATE

44%

Building an email list helps your business connect with current and potential customers. A smart email campaign can increase conversions;however, many businesses spam clients with too many emails or write low-quality content, so their emails end up in the trash rather than leadingto conversions.

According to a recent survey, consumers often make purchases through newsletters. Timing and frequency are important and the ideal schedule will depend on your business and industry.

How Often People Make Purchases From Marketing Emails:

NEVER

1.9%

ONCE A WEEKOR MORE

3.0%

ONCEA YEAR

20.6%

ONCEA MONTH

50.7%

MULTIPLE TIMESA MONTH

23.8%

Email Marketing Pays

Personalized email messages improve click throughs on a call to action by an average of

14% and conversions by 10%

ImproveConversions

Email/Newsletter Marketing

Case Study: Insurance Company

Objective: Drive traffic to a landing page where consumers could sign-up for insurance products online.

Execution: We performed extensive testing with different copy and graphics to determine ads that converted best at the lowest cost.

Results: We removed ads with high cost-per-result (CPR) and kept ads with high click-through rates to increas traffic and improve conversion rate.

Without engaging copy, paid advertising is wasted marketing dollars. To run a successful ad campaign, you have to know your target audience, best advertising platform to use and ensure tone and writing is compelling.

Ad Copy

Tips for Writing Quality Copy

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KEYWORDS

COST PERCONVERSION

$274

CONVERSIONRATE

9.89%

Email newsletters can drive traffic and conversions if you’re using the right approach and the right scheduling tactics. Ensure you’re not spamming customers and instead are providing relevant and informative information.

Ads are just as important as organic content, but you can waste marketing dollars if you’re not testing the right combination of content and graphics.

If you want an honest assessment of your current content marketing strategy, contact one of our marketing specialists.

idig Marketing is a full-service digital strategy and development firm that generatesmeaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising our custom methodology is adapted to meet your requirements and to exceed your objectives.

Contact Us

We are qualified to meet your marketing needs

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Contact Info:[email protected] (905) 844-3344 idigmarketing.com