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Increase App Ratings & Improve Monetization Rob Kwok Chris Beauchamp Evangelist @Crittercism Developer @WhitewaterLabs @cjbeauchamp i.e. make your apps awesomer bit.ly/critterandevcon
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Improve Ratings & Monetization - Andevcon SF 2014

Jul 08, 2015

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Chris Beauchamp

How to improve mobile app ratings in the app store, and how to optimize monetization. Presented by Chris Beauchamp at Andevcon SF 2014
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Page 1: Improve Ratings & Monetization - Andevcon SF 2014

Increase App Ratings & Improve Monetization

Rob KwokChris BeauchampEvangelist @CrittercismDeveloper @WhitewaterLabs@cjbeauchamp

i.e. make your apps awesomer

bit.ly/critterandevcon

Page 2: Improve Ratings & Monetization - Andevcon SF 2014

My idea is the best idea ever ideated!

Page 3: Improve Ratings & Monetization - Andevcon SF 2014

THERE’S AN APP FOR THAT

Page 4: Improve Ratings & Monetization - Andevcon SF 2014

Go hug your designerUsers should LOVE using your app

Page 5: Improve Ratings & Monetization - Andevcon SF 2014

Get RatingsPrompt your users!

Page 6: Improve Ratings & Monetization - Andevcon SF 2014

Tweak + SEOLeave no keyword unfilled

Page 7: Improve Ratings & Monetization - Andevcon SF 2014

Anticipate User PainYou can’t make everyone happy…

Page 8: Improve Ratings & Monetization - Andevcon SF 2014

Get feedbackProvide a place to vent

Page 9: Improve Ratings & Monetization - Andevcon SF 2014

Track Users

Page 10: Improve Ratings & Monetization - Andevcon SF 2014
Page 11: Improve Ratings & Monetization - Andevcon SF 2014

Store MonitoringSales, trends, rankings and reviews

Page 12: Improve Ratings & Monetization - Andevcon SF 2014

Analytics

What else?

Page 13: Improve Ratings & Monetization - Andevcon SF 2014

Performance Monitoring

• What happens if your deployed app…

– Breaks on a user?

– Runs slow?

– Drops a connection?

– Crashes?

• Left in the dark unless the user tells you

– Bad reviews are no good!

– Lost transactions are even worse!

Page 14: Improve Ratings & Monetization - Andevcon SF 2014

bit.ly/critterandevcon

Page 15: Improve Ratings & Monetization - Andevcon SF 2014

App / Crash Statistics

Page 16: Improve Ratings & Monetization - Andevcon SF 2014

Sort and filter crashes

Page 17: Improve Ratings & Monetization - Andevcon SF 2014

Drill into crashes

Page 18: Improve Ratings & Monetization - Andevcon SF 2014

Crash Diagnostics

Page 19: Improve Ratings & Monetization - Andevcon SF 2014

What about when a crash isn’t the issue?

Page 20: Improve Ratings & Monetization - Andevcon SF 2014

HTTP Service Monitoring

Page 21: Improve Ratings & Monetization - Andevcon SF 2014

Location-based Monitoring

Page 22: Improve Ratings & Monetization - Andevcon SF 2014

How can we use this to make money!!??

Page 23: Improve Ratings & Monetization - Andevcon SF 2014

Transaction Monitoring

E-Commerce Checkout Travel Booking

Stock Trade Account Signup

Mobile Point of Sale In-App Purchase

Page 24: Improve Ratings & Monetization - Andevcon SF 2014

Transaction Monitoring

Page 25: Improve Ratings & Monetization - Andevcon SF 2014

Transaction Monitoring

Page 26: Improve Ratings & Monetization - Andevcon SF 2014

Transaction Monitoring

Page 27: Improve Ratings & Monetization - Andevcon SF 2014

Transaction Monitoring

Page 28: Improve Ratings & Monetization - Andevcon SF 2014

Finishing Up

Chris BeauchampEvangelist @CrittercismDeveloper @WhitewaterLabs@cjbeauchamp

bit.ly/critterandevcon