SUPPLIER NEWS Get caught up on all the latest in supplier news 4 MAXIMIZE YOUR BUSINESS THIS GOLF SEASON Make sure you make the most of the profitable golf season by maximizing your event presence 8 BY THE NUMBERS: CANADIAN WHOLESALE TRADE Statistics Canada Wholesale Trade numbers for January 2012 are highlighted 34 0$5&+$35,/ SWING INTO SPRING WITH THE NEWEST IN GOLF APPAREL $ 7ULVWDQ &RPPXQLFDWLRQV /WG 3XEOLFDWLRQ 30 9ROXPH ,VVXH NEW PRODUCT SPOTLIGHTS BEGIN ON PAGE WHAT'S INSIDE The Marketing and Information Source for Imprintable Products Politics, continued on Page 12 ;OL 7V[LU[PHS 7YVMP[Z P i t f a l l s VM 7VSP[PJHS 6YKLYZ By Mark L. Venit, MBA T he US presidential campaign is kicking into high gear this spring; the US will also elect 33 senators, 435 congressional representatives, 14 governors and thousands of state and local officials. Here in Canada, 2012 will see thousands of officials elected in cities, towns, villages, and hamlets from coast to coast and to the North Pole; Alberta and Quebec will likely see provincial elections as well. ose thousands of candidates and their party workers along with tens of thousands of campaign officials, activists, and volunteers represent an audience hungry for shirts of all kinds, caps, bags, posters, buttons, badges, and bumper strips, among other graphics products. Virtually every campaign – from premierships to dogcatcherships are prospects for our industry. And indeed, there’s gold in them thar campaigns! But as with mining any natural resource, there are risks associated with the opportunities and lots of people in our industry will get burned. Campaign committees are temporal vessels that begin for a reason and end for a reason. Maximize Your Business this Season YOUR LOGO HERE Whether your business acts as a facilitator in organizing your clients' corporate golf events, or you are a salesperson who sees golf outings akin to sales calls, this article may help you swing your head around to some tips to boost your bottom line this spring. Please flip to Page 8
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
SUPPLIER NEWSGet caught up on all the latest in supplier news 4
MAXIMIZE YOUR BUSINESS THIS GOLF SEASONMake sure you make the most of the profi table golf season
by maximizing your event presence 8
BY THE NUMBERS: CANADIAN WHOLESALE TRADE Statistics Canada Wholesale Trade numbers for January 2012
are highlighted 34
SWING INTO SPRING WITH THE NEWEST IN GOLF APPAREL
NEW PRODUCT SPOTLIGHTS
BEGIN ON PAGE
WHAT'S INSIDE
The Marketing and Information Source for Imprintable Products
Politics, continued on Page 12
Pitfalls
By Mark L. Venit, MBA
The US presidential campaign is kicking into high gear this spring; the US will also elect 33 senators,
435 congressional representatives, 14 governors and thousands of state and local offi cials. Here
in Canada, 2012 will see thousands of offi cials elected in cities, towns, villages, and hamlets from
coast to coast and to the North Pole; Alberta and Quebec will likely see provincial elections as well.
Th ose thousands of candidates and their party workers along with tens of thousands of campaign
offi cials, activists, and volunteers represent an audience hungry for shirts of all kinds, caps, bags, posters,
buttons, badges, and bumper strips, among other graphics products.
Virtually every campaign – from premierships to dogcatcherships are prospects for our industry. And indeed,
there’s gold in them thar campaigns! But as with mining any natural resource, there are risks associated with
the opportunities and lots of people in our industry will get burned.
Campaign committees are temporal vessels that begin for a reason and end for a reason.
Maximize Your Business this
SeasonYOUR LOGO
HERE
Whether your business acts as a facilitator in organizing your clients' corporate golf events, or you are a
salesperson who sees golf outings akin to sales calls, this article may help you swing your head around to some
tips to boost your bottom line this spring. Please flip to Page 8
New Vice President of Marketing for Ash CityLaunches New Website with Innovative Visuals and Marketing Tools
Sawgrass debuts SGPrint™ premium RIP solution
Industry News continued on Page 6
The new 94800 DryBlend™ series offers a winning combination of a more stylish fi t for men
and youth plus wicking performance and durability wash after wash. With heat transfer labels
in an 11.0 oz heavy weight pique fabric at basics pricing, Gildan brings its game in 2012!
mygildan.ca
Gildan Sport Shirts Perform!Our new DryBlend™ styles include
great fi t and wicking performance in men’s and youth styles.
Look for this icon for products with DryBlend™ wicking properties
NEW 94800 DryBlend™ Adult Piqué Sport Shirt NEW 94800 DryBlend™ Adult Piqué Sport Shirt NEW 94800B DryBlend™ Youth Piqué Sport Shirt NEW 94800 DryBlend™ Adult Piqué Sport Shirt
Alo Wholesale gets new URL2012 has already marked an exciting year of changes for
BELLA+CANVAS, and now Alo has joined the move-ment as well.
Eff ective immediately, the Alo wholesale website is now available at www.alowholesale.com.
Its former url (www.aloclothing.com) will now redirect visitors to the Alo Retail line (www.alosport.com).
American Apparel founder, chairman and chief executive offi cer Dov Charney has signed a new contract that will see him continue in his roles with the company for the next three years, as reported in the company's recent Security and Exchange Commission.
Charney will continue to serve as CEO for an initial term of three years, beginning April 2, 2012 and the agree-ment will automatically extend for successive one-year periods aft er that term. Th e announcement comes the on the heels of four successive months of increased sales for American Apparel, including substantial increases in the wholesale business.
First Quarter Sales NumbersFor the quarter ended March 31, 2012, total net sales
increased an estimated 14 per cent to US$132.7 million, comparable store sales increased an estimated 15 per cent, and wholesale net sales increased an estimated 17 per cent.
"We are very pleased to report strong sales perform-ance in March across all three distribution channels and these results substantially exceeded our expecta-tions," stated Charney.
"Careful planning to our inventory commitments, merchandising strategy, and product assortment helped
to drive our continued momentum," he added.Below are the estimated increases for each of the months and the quarterly period ended March 31, 2012:
MAR FEB JAN 1st Quarter 2012Same Store Sales 20% 11% 11% 14%
Online Sales 22% 9% 41% 24%
Comparable Retail 21% 11% 15% 15%& Online
Wholesale Net Sales 10% 21% 23% 17%
New Executive AppointmentsTh e company announced the appointments of Stacey
Shulman as the company's new chief technology offi cer and Jordan Schiff as the new general merchandise manager .
Shulman was previously the company's vice president of technology and will have responsibility for American Apparel's global information and technology operations.
Schiff , the former Urban Outfi tters' buying and com-munications supervisor, will be responsible for global merchandising and strategy for the American Apparel.
For more information, please visit American Apparel online at www.americanapparel.net.
American Apparel's Dov Charney signs new three year deal Reports First Quarter Results and Announces New Executive Appointments
Supplier News (continued from page 4)
Retail Brand Update
Port Logistics to support Joe Fresh US retail business
Port Logistics Group, a leading provider of gateway logistics services, announced a multi-year service agree-ment with Loblaw Companies Ltd., the Canadian retailer and parent of the Joe
Fresh brand.Port Logistics Group will provide ware-
housing, inventory management, value-added services and regional transporta-
tion in support of the October launch of the Joe Fresh brand in New York City.
Loblaw Companies Ltd., a leading Canadian retailer, undertook an extensive search for a U.S. logistics partner for the Joe Fresh store launch and expansion.
"We wanted a provider that knew fash-ion and apparel, had experience with retail store openings, and most importantly had a track record of success in the major U.S. retail markets," said Lucy Vander Wal, sen-ior vice president, Joe Fresh Stand Alone.
"Port Logistics Group had the facili-ties, expertise and the national presence to support both our fi rst store launch and our long-term expansion throughout the U.S," added Vander Wal.
Th ere are fi ve Joe Fresh stores in the New York City area. Port Logistics Group serves these stores from its Clift on, NJ facility.
NIKE, Inc. recently announced it has entered into a strategic partnership with DyeCoo Textile Systems
B.V., a Dutch-based com-pany that has developed and built the fi rst commercially available waterless textile dye-ing machines.
By using recycled carbon dioxide, DyeCoo's technol-ogy eliminates the use of water in the textile dyeing process. Th e name "DyeCoo" was inspired by the process of "dyeing" with "CO2."
Th e partnership is illustra-tive of NIKE, Inc.'s long-term commitment to designing and developing the most superior athletic perform-ance products for athletes and its overall sustainable busi-ness and innovation strategy.
"Waterless dyeing is a signifi cant step in our journey to serve both the athlete and the planet, and this partnership reinforces Nike's long-term strategy and deep com-mitment to innovation and sustainability," says Eric Sprunk, Nike's vice president of merchandising and product.
"We believe this technology has the potential to revolutionize textile manufacturing, and we want to collaborate with progressive dye houses, textile manufacturers and consumer apparel brands to scale this technology and push it throughout the industry," he added.
Nike has been exploring this technol-ogy for the past eight years and expects to showcase cutting-edge apparel using textiles dyed without water at events later this year, with an eye towards scaling the technology for larger production volumes.
French retailer Lacoste to expand in Canada
Lacoste SA, the French apparel retailer, is expanding its presence in the Canadian market, aft er posting good results in 2011.
Last year, Lacoste’s retail sales in Canada jumped by 10 per cent year-on-year to around $80 million.
As a part of its expansion plans, the com-pany has already launched its own 14 con-cept boutiques across Canada to promote the Lacoste brand.
Th e company is also partnering with high-end Canadian retailers like Th e Bay, Holt Renfrew and Harry Rosen for mer-chandising.
Leed's partners up with CrossLeeds, the Pennsylvania-based supplier and a member
of Polyconcept North America, recently announced the addition of Cross to its expanding line of retail brands.
"Th e (Cross) brand has long been a symbol of success and achievement, making its products a wonderful way to exhibit appreciation for valued clients and colleagues," said Shannon Malaspina, category manager for pens at Leed's.
"Cross is excited to solidify our commitment to the cor-porate gift market by announcing our new partnership with Leeds," said Andy Boss, national sales manager for Cross. "Th e combination of this excellent service and the superior craft smanship of Cross will be a winner for all parties involved."
Visit leedsworld.ca/cross to see all the new products and to learn more about the Cross brand.
Whether you are looking to further engage your business as a facilitator in organizing your cli-ents' golf events, or you're a salesperson who
sees golf outings akin to sales calls, there is no shortage of opportunities laying in the rough waiting to be maximized.
Golf is the quintessential activity that marries business and leisure. Every spring, hundreds of events gear up for another busy season on the fairways and greens. From charity fundraisers to corporate tournaments, there is no shortage of golf-related events to target, especially for us in the promotional products industry where suppliers have fi ne-tuned segments of their extensive collections to be targeted specifi cally to the business of golf.
BECOME THE REAL "ONE-STOP SHOP"Many decorators and distributors in our industry won't
shy away from the claim that they're a "one-stop shop" for all of their clients' promotional needs. While this defi nition may stand true in the context of actual product sourcing, the truth is the goods we provide take on life of their own long aft er they are delivered, especially when they are used as part of sponsorship initiatives for events like corporate golf tournaments.
Why stop at simply supplying the product? When your clients come to you with a golf tournament in the works, it's a perfect (and profi table) opportunity to illustrate that you are more than just a goods provider. Take this opportunity to prove to your client that you can be a valuable asset - not only in the sourcing phase - but in the planning and execu-tion of their event.
HELPING YOUR CLIENTS ORGANIZE A SUCCESSFUL GOLF EVENT
1. NEEDS ANALYSIS: In your meeting with your client, be sure to strategically listen to what they need - again, not only from a sourcing standpoint - but from an execution perspective as well.
Ask questions like: Who will be attending the event? How many people? What is the objective of the event? What are the goals of the event? How much support staff do they have?
TIP: If your company is the exclusive promotional sup-
plier to the event, you should make it a point to off er your
presence at the event to help things run smoothly with
incentives, prizes and giveaways.
Detailed question like, What key metrics will you be look-
ing at to measure the success of your event?, will go a long
way in helping to shape their promotional product spend.
2. DESIGN THEME: Th is is where your creative team's
juices get to fl ow and you can sell your expertise in the area of
promotional marketing.
Once you have background information to work with,
you can begin brainstorming and shaping the framework
for the design and scope of the promotional media that
will be part of the event.
Th e key here is to develop something which ties in seam-
lessly and reinforces the objective of the event. Don't stop
asking questions at this phase; instead, strategically inquire
about the how the tournament's concept and focus will be
expressed throughout the event.
3. ESTABLISH A BUDGET: Your role in the budgeting
process is fundamental as their promotional advisor.
Depending on the size and scope of the event, as well
as the guests in attendance, budgets can vary drastically.
If the event is a fundraiser, then chances are some of the
products you will be providing will be auctioned off , while
others will be used as giveaways and/or as part of gift bags.
Once the budget is outlined, use your creativity and
resourcefulness to compile a promotional program that
targets all of the criteria established in Steps #1-3.
4. HELP MARKET THE EVENT (to sponsors, potential media outlets, or the public): By volunteering to help gen-
erate added attention and exposure for your client's event,
you are illustrating fi rst-hand that your value-added services
don't stop at simply the products you provide.
Aft er all, you are in the business of promoting, so use
this skill set to help further bring attention to your clients'
event. (Th is will not go unnoticed). Th e creative brief that
you outlined in Step #2 will begin to be incorporated here.
5. HELP EXECUTE THE EVENT: If your company is
the exclusive promotional supplier to the event, we hinted
in Step #1 that you should off er to volunteer your presence
during the golf outing. Th is should be seen a win-win for
both you and your client. Your presence will be benefi cial
not only from the standpoint of expertise - where you can
expertly fi eld any questions regarding features and benefi ts
of the products incorporated into the event - but you will
also be given valuable face-time with a whack of potential
clients that you know will be receiving the products you've
worked so hard to strategically incorporate into the event.
Your company presence will only help to further cement
your credibility to your client and their guests. Heck, even
if your client deems that your presence is not required, the
fact that you were proactive in off ering support beyond the
delivery of promotional merchandise will only work to your
advantage. When future events roll around, you can be sure
that your clients will remember how willing you were to
provide comprehensive support to their initiatives.
GOLF = SALES CALLSIf you're lucky enough to be required to attend corporate
golf fundraisers and events as part of your work, then you
are probably aware that having four or more uninterrupted
hours with your clients outside of a formal business setting is a
great way to foster relationships and maybe even close a deal.
Here are some business tips that every business person
should heed when attending a corporate golf event:
LEARN THE PROPER ETIQUETTE: Before you even
step foot on the course, you need to know the rules. If you're
an experienced golfer, then this point may be mute to you,
but if you've never played before and have been invited to a
client event, then you need to do your homework (and hit
the driving range a couple of times).
Th ere's a protocol in golf that includes not talking when
someone is hitting, not stepping in the line of a putt, and
treating the course with respect. It’s understood in golf that
you replace your divots, ball marks, and play by the rules.
Th e culture of golf is one of honesty and the game itself
is a fi ne test of character. It is easy to cheat, but playing
honest builds credibility, integrity and trust - all things
which translate over to business.
DROP THE SALES MODE; Th ough you are eager to
make a deal, do not make it obvious. Contrary to popular
belief, deals are not typically closed on the golf course,
and if you approach each round with that sole intention,
you're likely to leave without one and possibly with a
ruined relationship as well.
ENCOURAGE DISCUSSION: Encourage your fellow
golfers to open up. Learn about their business and golf experi-
ences by asking questions. Is it an existing client? Prospective
customer? How much do you really know about their industry,
their business, their personality? Most importantly, be sure
to relax, have fun and keep things light.
STAY COMPOSED: Given the nature of the game, every-
one is bound to struggle. Th ere are days when golf is going to
challenge your patience, and how you react is very revealing
of your character. How well you comport yourself over those
18 holes - balancing business and friendship, dealing with
competition and success - reveals to others how you behave
in a business setting.
STAY DRY: No, we don't mean wearing a moisture-wicking
shirt (although it's a good idea to wear the products you
sell), but in this case we mean alcohol. Save the rounds for
rounds of golf with your buddies. Would you drink at a sales
meeting? Obviously not. Th is is business.
FOLLOW UP: We don't mean on your approach shot,
but on the interaction with your clients. Don't force your
agenda, just allow everything to fl ow naturally. If you don't
have everything wrapped up by the end of the round, no
problem. Your fi rst priority is making sure your playing
partner has fun. Following up aft erward will get you back
in front of your customer.
By forming interpersonal relationships with potential
partners, you'll also be building foundations of trust and a
mutual interest in the game of golf, both of which can build
long-lasting relationships that could prove to be personally
and professionally rewarding.
Heed these rules and you'll be sure to be growing your
What are the key applications of our products in political campaign? Here are the top three uses:
1. Spirit Wear It’s unlikely the candidate, himself or her-
self, will wear a campaign T-shirt too oft en,
but staff personnel and volunteers will wear
decorated apparel very oft en and with pride
– when it’s provided to them at no charge.
Many true believers will also purchase the
items, which most campaigns off er to them
at or near cost.
Touting who and what you believe in rep-
resents one of the most basic uses of apparel
graphics: it’s a powerful medium of expres-
sion. Th e magical qualities of our products
in campaigns extend to psychologically ener-
gizing the people wearing them!
Decorated apparel has proven to be a valu-
able investment in esprit de corps, providing
a morale boost to everyone who wears it and
all their co-workers who see it.
2. AdvertisingDevoted supporters derive not only great
pleasure in identifying with a candidate,
they want to advertise their affi nity for him
or her. Wearing a printed T-shirt or sweat-
shirt outside the home or offi ce – at school,
going to and from work, at the mall or the
supermarket – will be seen by approximately
200 people in a typical day [Source: Apparel
Graphics Institute, LLC].
For an $8 T-shirt that’s worn on ten days
during the campaign, the math works out to
4/10 of a cent per exposure. Worn 20 times,
it’s 1/5 of a penny, or a cost-per-thousand
exposures (CPM) of just $2. Advertising
agency execs would acknowledge that the
$2 to $4 CPM compares favorably even to
television advertising! (Of course, a candi-
date would have to purchase and distrib-
ute thousands or shirts to have the reach
of television, but the advertising value of
T-shirts is nonetheless quite respectable on
a comparative CPM basis).
Posters and bumper strips are seen by
millions of prospective voters. While but-
tons and badges are seen close up, they cer-
tainly command attention and evince instant
endorsements by the individuals wearing
them.
3. Fundraising Selling campaign apparel and promotional
materials to supporters among the general
public (but uninvolved in the campaign,
itself) aff ords people a reason to make a
campaign contribution in the form of giving
a $5-10 per-unit profi t per T-shirt (or more)
and $10-20+ on higher-priced items. For
buttons and bumper strips, which sell for at
high mark-ups at retail, the margins are huge.
While the sales of campaign shirts, caps,
and/or bags might not yield huge profi t, the
ROI in enhanced visibility and buzz they
create can be signifi cant. And a few extra
bucks for the campaign is also appreciated.
And adding the sale and distribution of the
smaller items to the mix earns yet additional
benefi ts.
Whom Should You Approach for Orders and When?
In selling campaign apparel, the early bird
gets the worm. Rather than wait for cam-
paigns to call you – and all your competi-
tors, make the fi rst move. Campaigns have
too many other fi sh to fry to make getting
shirts and other campaign paraphernalia a
priority just yet, but once you get in the door,
you’ll fi nd the reception friendly. Aft er all,
you’re a voter, too! And you’ve got a family,
lots of friends, relatives, and employees who
vote, too. Th e campaign folks know this
and don’t need to be reminded to treat you
with respect.
Th e best person to call isn’t the candidate,
unless you know the individual personally
or have a friend who can open the door for
an introduction. But it won’t get you an
order, as you’ll quickly be referred to a staff er.
Th e probable decision makers you’ll need to
contact include the campaign chairperson or
the campaign treasurer, and/or whomever
is directing eff orts aimed at recruiting and
supervising volunteers.
Retail Opportunities? Shirts emblazoned with party symbols do
fi nd a small audience, but the pickings are
slim. Major retailing organizations have
little interest, although a handful of specialty
retailers might consider taking in small quan-
tities of campaign shirts, oft en insisting on
consignment. Th ere’s usually little demand
at retail for campaign garments with candi-
dates’ pictures, caricatures, or slogans. Th e
rare exception to this rule occurs only when
a very charismatic candidate is featured, such
as shirts for candidate Barack Obama, whose
likeness on apparel outsold his opponent
John McCain in 2008 at a reported 15-1 ratio.
Getting PaidGetting paid from some of your regular
customers can be challenging enough, but
getting paid from political organizations
and campaign organizations is a minefi eld
for the uninitiated.
First, let’s draw a distinction between party
organizations and campaign organizations.
Parties are ongoing, year-round entities. Th e
dynamics of the major parties are such that
while the issues and players are forever in
motion, the institutional entities live on.
Campaign committees on the national
level live only a few years at best. Selling to
a political party is relatively safe, provided
all your "t’s" are crossed and your "i’s" dot-
ted. Executing a bona fi de purchase order
you receive from a political party means
you’ll probably get paid, albeit not on time
as a general rule, and sometimes subject to
renegotiation aft er the merchandise is deliv-
ered. However, taking an order from a party
offi cer or representative on your order form
may be an invitation to trouble, as such docu-
ments, unaccompanied by party-generated
instruments likely won’t hold up in court as
a valid claim against a political party. Indeed
it may hold water with respect to the per-
son who signed your order form, but suing
these individuals, winning judgments against
them, and collecting your total receivable are
matters of conjecture.
When selling to major political parties,
insist on getting an offi cial purchase order or
at least a letter confi rming the details shown
on your order form and you WILL be paid.
But you can also count on being solicited for
contributions as long as you choose to do
business with the party. If you sell anything
to minor party movements, I strongly advise
you toughen the terms. Th e track record of
these organizations paying their vendors
leaves much to be desired.
Selling to campaign committees is another
world altogether. Th ese local-level organiza-
tions are strictly short-term aff airs with a
very narrow, well-defi ned objective: to get
someone elected. Th ey usually endure for
less than a year from inception to dissolution.
Just as traditional credit-granting policies
mandate fi nancial prudence, granting credit
to campaign committees is a b-i-i-i-i-i-g mis-
take. Too many of us learn the hard way here.
Selling to campaign organizations means
getting paid up front. Experienced vendors
who supply campaign literature, bumper
strips, buttons, posters, and other campaign
paraphernalia to committees oft en insist on
prepayment. Th e most generous terms a
few daring folks will extend to committees
is c.o.d. In some circumstances you can
consider accepting payment – in advance –
via credit card, preferably accompanied by
a written personal guarantee of the person
making the purchase.
Be forewarned about c.o.d. orders to
campaign committees. Chances are you’ve
already experienced surprises in this regard
from schools, teams, churches, reunion
chairpersons, and events promoters who
arrived at your shop to pick up their orders
and announce, “Uhhh, I forgot your cheque,”
“Oh, you need payment on delivery?,” and
“Hey, you know we’re good for the money!”
You've heard it all before, right? Expect to
hear it some more, but you’ve got to stick
to your guns here and not release the goods
until you get money. If you relent, plan on
getting burned.
Be forewarned, also, that losing candidates
whose committees owe money aren’t known
for insisting all their vendors get paid.
In some election districts the law mandates
that campaign committees and candidates
pay for our type of products in advance.
You can guess why these laws, where they
exist, were enacted.
Winning candidates are in better shape
to pay you, but you might be chasing your
money for a while.
Fortunately, while most professional cam-
paign committee offi cers know the rules
and customs of buying campaign stuff , that
doesn’t mean they won't try to get easier
terms from you. A smooth, successful pol-
itician is usually a charmer, whose voice and
words inspire trust and confi dence. If he or
she can get you to loosen up on your terms,
you can expect he or she might try to charm
you a little more when the bills come due.
Despite the risks and potential downsides,
there are great money-making opportunities
to be had selling to campaign organizations,
as long as go into political sales with your
head on straight.
Beyond just getting the business, you’re
likely to become better wired to commun-
ity leaders, business leaders, government
offi cials, and special interest groups.
Th e long-term dividends from developing
such contacts will pay you back for years to
come. Especially if your favorite candidate-
customer wins.
Happy Selling! --MLV
continued from Page 1 Be forewarned: losing candidates whose committees owe money
aren't known for insisting all their vendors get paid
Mark L. Venit, MBA, President of Apparel Graphics Institute LLC, provides manage-ment and marketing consulting and proprietary research to apparel graphics com-panies throughout the Americas and Europe. He’s the author of several books and over 500 articles on management and marketing published in trade magazines and professional journals; his columns are featured in Imprint Canada and in the online Impressions Newsletter. His newest book, The Business of T-Shirts: A Textbook for Success in Marketing and Selling Decorated Apparel, released in March 2011, is available from Stahls' Canada and from the author. He’s also chairman of the board of ShopWorks Software, the apparel graphic industry’s leading provider of industry-specifi c business software, headquartered in West Palm Beach, Florida. ShopWorks software is used every day by more than 3,000 industry professionals working in over 500 screen printing, embroidery, garment manufacturing, and promotional products companies in the United States, Canada, and the United Kingdom.
Venit is engaged extensively as an expert witness, qualifi ed in all US and Canadian jurisdictions in the areas of trademark and copyright applications and business con-ventions and trade practices in the apparel graphics industry. A former professor of advertising and marketing, Venit earned his bachelors and masters degrees at Temple University in Philadelphia, Pennsylvania.Mark Venit can be reached at: [email protected], 410.641.7300.
THE COOLEST TEES IN THE MARKET HAVE NOW ARRIVED.
M A D E W I T H R E C YC L E D P. E .T, 100% ORGANIC COTTON & MORE.
Our new Heavy Cotton HD™ Collection offers a selection of colors that are fresher than ever. With up to 29 stylish shades available, ranging in size from Youth XS through Adult 4XL, our color
offering is the perfect complement to your creativity. Now, having more of what you need means choosing from a rainbow of looks that offer something for everyone. And the collection boasts one
of our densest fabrics yet, along with the same level of consistency and superior decorating surface you expect from the always fresh, ever-colorful Fruit of the Loom® Activewear.