Impressions workshop media branding

IPMZ – Institute of Mass Communication and Media Research

Workshop: The evolution of media brandingLocating an interdisciplinary research area

Funding:

IPMZ - Division Media Economics and Management, Hochschulstiftung (UZH), VAUZ and

Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert

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Keynote: Sylvia Chan-Olmsted (U of Florida, USA):Media Branding 3.0: From Media Brands to Branded Entertainment and Information

Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert

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Session 1: Media brands as ‘market driven’ journalismChair and Input: Stephan Russ-Mohl (U of Lugano, CH)- Gabriele Siegert (U of Zurich, CH)- Isabelle Krebs (U of Zurich, CH)

Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert

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Session 2: Media brands as branded contentChair: John Oliver (U of Bournemouth, GB)- Bjørn von Rimscha (U of Zurich, CH) - Walter McDowell (U of Miami, USA) - Stéphane Matteo (U of Neuchâtel, CH)

Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert

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Session 3: Media brands as management taskChair: Christian Blümelhuber (Berlin U of the Arts, DE)- Gillian Doyle (U of Glasgow, GB) - Sabine Baumann (Jade University, DE) - Ronen Shay (U of Florida, USA)

Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert

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Dinner: UniTurm

Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert

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Session 4: Media brands and its marketingChair: Mart Ots (Jönköping Business School, SE)- Klaus Schönbach (U of Vienna, AT) - Stefan Weinacht (Westfälische Hochschule, DE) - Lisa-Charlotte Wolter (Hamburg Media School, D)

Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert

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Session 5: Media brands as a relationship /audience constructChair: Juliane Lischka (U of Zurich, CH)- Helmut Scherer (Hanover U of Music, Drama and Media, DE) - Kati Förster (U of Vienna, AT) - Jennifer Berz (U of Mainz, D)- Kathrin Greuling and Lara Treptow (U of Koblenz-Landau, D)

Impressions from the workshop “The evolution of media branding – Locating an interdisciplinary research area UZH, IPMZ, Division Media Economics & Management, Gabriele Siegert

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City Tour & Dinner “Zunfthaus zur Waag”

Coming soon….

Gabriele Siegert, Kati Förster, Sylvia Chan-Olmsted, Mart Ots (Eds.) (2014/2015): Handbook of Media Branding. Springer