Important AdWords Formulas

Important

AdWords

Formulas

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AdWords Formulas

AdWords is an Online Advertising Program create online ads to reach people exactly when they're interested in the products and services that you offer.


Calculate AD Rank


Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP).

Calculate Conversion Rate

The process of changing or causing something to change from one form to another.


Calculate CPA(Cost Per Action)


Cost Per Action or CPA (sometimes known as Pay Per Action or PPA.


Calculate CPC (Cost Per Click)

Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.


Calculate CTR (Click Through Rate)

CTR is a way of measuring the success of an online advertising campaign for a particular website


Calculate CPM (Cost Per Thousand)

CPM The price of 1,000 advertisement impressions on one webpage.


eCPM (Effective Cost per Mille)

The effective cost per 1000 impressions to determine what the actual CPM came out to be


Calculate Quality Score

The effective cost per 1000 impressions to determine what the actual CPM came out to be


Calculate rCPM

The revenue generated per 1000 impressions


Calculate Revenue


Calculate ROI

The return on investment from a campaign

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Important AdWords Formulas

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cpm cost

cpc cost

millethe effective cost

ecpm effective cost

actual cpm

ppc ad

advertisement impressions