Implementing and Utilising M- commerce Kevin Edwards, Affiliate Window & buy.at Maggie Lonergan, Fortune Cookie Mark Andres, vouchercloud
May 18, 2015
Implementing and Utilising M-commerce Implementing and Utilising M-commerce
Kevin Edwards, Affiliate Window & buy.at Kevin Edwards, Affiliate Window & buy.at
Maggie Lonergan, Fortune Cookie Maggie Lonergan, Fortune Cookie
Mark Andres, vouchercloud Mark Andres, vouchercloud
The Affiliate
Landscape
The Mobile Landscape
Mobile device split (clicks)
Mobile device split (sales)
True mobile measurement?
275%275%
260%260%
Daily split of sales – mobile vs. desktop
*w/c 13th February 2012
The opportunity: 2011 into 2012
£23.2m518k23.7m9.3m
£28.3m405k
Travel mobile data: Airline
Travel mobile data: OTA
Mobile basket dissected
AOVs – high vs. low value hotel rooms
50% AOV112% AOV
UK hotel chain: Click to sale conversion
UK hotel chain: Clicks vs. sales
12.6% clicks
6.1% sales
8.7% clicks
2.7% sales
Publishers making mobile work
Mobile sales: 5.7%Travel ticket advertiser mobile sales: 46%
Mobile sales: 6.8%Mobile sales: 7.7%As % entertainment advertiser: 45%
Top AWin advertisers with m-commerce sites with affiliate tracking in place
Does it make a difference?
• Affiliates are becoming multi-channel:– Understand the range of activity
• Incremental sales or minimising lost traffic?• Travel sales are not at the level of retail• Tracking is a serious threat• Prioritise, test and optimise• Who knows how big mobile could be…?
Some final thoughts
?Kevin Edwards, Affiliate [email protected] 7553 0354
Kevin Edwards, Affiliate [email protected] 7553 0354
Sign up for the Strategy [email protected]
Sign up for the Strategy [email protected]
Thank you!Thank you!
@Affwin_Strategy@Affwin_Strategy
Mobile OpportunitiesMobile Opportunities
Mobile Adverts Mobile Vouchers Call Tracking Push Notification & SMS Mobile Apps M-commerce Closed Channels Final Points / Summary Questions ?
Mark AndresHead of [email protected]. 0117 934 1493
Mobile AdvertsBanner Advert
Mobile AdvertsTakeover Advert
Mobile Vouchers
Call TrackingPay Per Call / CPA
Push Notification & SMS
Mobile Apps
M-commerceDriving traffic to mobile friendly websites
M-commerceDriving traffic to mobile friendly websites
M-commerceDriving traffic to mobile friendly websites
Closed ChannelA feature that allows brands to add their own channels to the app. Consumers will then be able to install the channels they wish
Final Points / Summary
Multichannel
M-Commerce
Retargeting
?Kevin Edwards, Affiliate [email protected] 7553 0354
Kevin Edwards, Affiliate [email protected] 7553 0354
Sign up for the Strategy [email protected]
Sign up for the Strategy [email protected]
Thank you!Thank you!
@Affwin_Strategy@Affwin_Strategy