Imperative Group Summary Testimonials

© Copyright the Imperative Group Limited 2011

www.imperativegroup.com

CopyrightThis document is the property of the Imperative Group Limited and tendered to you on the understanding that its contents are copyright and that the proposals expressed in it are those of the Imperative Group Limited.

experience and testimonials



introducing theimperativegroup

The Imperative Group develops and delivers product, service, marketing, project management , business development and commercial services to the retail, media, marketing and digital out of home media sectors

We have spent over 12 years supplying intellectual property & know-how to the digital screenmedia marketplace, working directly for network owners, brands, end users and service providers to create profitable commercial enterprises

We help customers explore and execute opportunities presented by digital retail media and digital screenmedia products & services



who we are

We are a ‘pure play’ digital screenmedia development and delivery agency

We are completely technology, process and vendor agnostic

We operate globally (only 20% of our business is in the UK)

We have created a pool of some of the worlds leading experts with many years of relevant, practical experience to bring senior level experience and practical knowledge to our work when and where required

We offer customers a ‘one-touch’ project management and billing platform

We take responsibility for our work (we are always happy to implement our recommendations)



our positioningSupplier/vendor marketplace

(Vendors, Creative's, Integrators, Technologists, Solution providers)

Imperative‘Bridges the gap’ between end users and the media/technical

marketplace

We help all parties identify opportunities and deliver

commercial advantage

End users (Retailers, Corporations, Entrepreneurs)

We accelerate education, & diligence processes, and generate a marketing & commercial starting point

specific to their interests



our scope (EMEA, North America, Asia-Pacific)



screenmedia development experienceA summary of the main project types the Imperative Group and its associates have contributed to

(in whole or in part) as evidence of the experience the team can bring to client projects:

network development (business & commercial strategy)

1. CBS Alive (Outdoor, UK)2. Walmart “Smart Network” (4,000 stores, US)3. Meteor Mobile Communications (200 sites, IRE)4. La Poste (1,500 sites, France)5. BMW Business Television (Europe-wide)6. Life Channel (4,500 sites, UK)7. Corinthian Television8. Royal Opera House

content strategy1. Channel Health (SKY EPG)2. Tesco TV (100 stores, UK)3. I-vu Hair Salons (1,000 sites, UK)4. Auchan (300 stores, France)5. Virgin Atlantic (in-flight AV network)6. Selfridges (4 sites, UK)7. Topshop (200 sites, UK)8. KhanShatyr Mall (Astana, Kazakhstan)



screenmedia development experienceA summary of the main project types the Imperative Group and its associates have contributed to

(in whole or in part) as evidence of the experience the team can bring to client projects:

product & service development

1. BT iNET/Convergent Solutions (UK)2. Cable & Wireless Worldwide3. Harris Corporation (EMEA)4. Scala Inc (EMEA)5. Sony Professional Solutions Europe (EMEA)6. Beyond Digital Systems (UK)7. Screenmedia expo (UK)8. St Ives PLC (UK)9. Cisco Systems (Global)10.Telenor (EMEA)

systems design1. Discovery Channel (UK)2. Barclays (UK)3. O2 Retail Stores (UK)4. Heathrow Terminal 5 (UK)



our experts group

Our commitment is to provide high quality, accountable and measurable working practices, using talented and experienced individuals to add value to your customers initiative or business

Additional to our internal resource, we can add value by drawing on our exceptional pool of associates and strategic partners on three continents who bring considerable expert knowledge and competencies to provide you and your clients with commercial advantage and first class service throughout the duration of our relationship

Our associates bring a wide range of complementary competencies, skills, knowledge and connections to the team from their experiences as business owners, entrepreneurs, senior executives and managers in the out of home, media, marketing and technical services sectors



our expertsAssociate Specialism Experience/Relationship

Ralph AhernDigital Out Of Home Media Development Specialist

Senior Account Manager at Viacom Outdoor, Head of Concessions at Titan Outdoor and Commercial Director at Digicom

Gaye BennettProduction Strategy, Project Management & Client Service Specialist

Creative Director at i-vu & Director of Production at MusicandBrands

Bill CollinsCustom Audience Research and B2B Go-to-Market Specialist

Formerly a Senior Analyst at InfoTrends, Co-founder of AKA.TV, Organizer of OVAB (North America), Product Marketing Manager at Cincom Systems and Marketing Communications Manager for Roland DGA Corp

Bryan Crotaz Digital Signage Solutions Architect and Product Strategist

Formerly Inspired Signage R&D Director for AMX

Bertrand Le Ficher Digital Media and Content StrategistFormerly Executive Director of the Out Of Home Media Division of the Thomson Group, Head of Premier Retail Networks (PRN) in Europe and extensive senior level broadcast experience for over 20 years

Andrew Griffiths Audio Strategy SpecialistFormerly a presenter & music programmer for Hallam FM and GWR-FM, Creative Director for DMX Music (now Mood Media) and Head of Programming for Inflight Productions

Dave GittinsNetwork Development Specialist, Australasia

Formerly National Sales Manager for Total Concept Projects, General Manager of Prime Digital Media (AUS) and Founder of the Innovation Hub

Amanda GroomMulti-channel Content Strategy & Syndication Specialist

Formerly Head of Channel Health and Executive Producer for Pearson Television. Founder of Strand Media Consulting

Chris Heap Managing Director, Imperative Group

Formerly Head of Strategy and Delivery for the CAN Media Group (owners of the Life Channel),Project Director at Instrumental Media (BMW TV, Tesco TV, Battersea Power Station, Jaguar), Head of Media Consultancy How & Why, and Media Manager CBS Outdoor (digital out of home division)

Michael Hiatt Retail SpecialistFormer head of digital delivery and strategist at Walmart for the new Walmart Smart Network. Former Vice President of media services at B/O/W/G Advertising and Manager of Media Services, Novell, Inc.



our expertsAssociate Specialism Experience/Relationship

Invidis Consulting GmbH

Market Analytics and technology sector trend analysis for the EMEA, DACH and MENA regions

Independent alliance business to Imperative. Works collaboratively with Imperative on matters relating to technical services and component marketplace

Toby Lewis Unified Communications SpecialistFormerly lead engineer for BTiNET on Digital Signage including Cisco DMS, Video Conferencing, Control Room and mission critical deployments to Government, Healthcare and Education sectors

Michael MascioniResearcher, Writer and Trend Analyst in Digital Media

Former Senior Analyst, Strategy Analytics. Interactive Digital Conference Creator & Program Director, Managing Editor for A&A Monthly on Interactive Entertainment.

Andrew McCall Insight & Research Strategy SpecialistFormerly Head of New Business Development at Yorkshire-Tyne Tees Television, founder of Inside Broadcast, Managing Director of How and Why and founder of ROI Team

Alex Ostrowski Digital Out Of Home Solutions Architect Formerly Director of Business Development and Senior Systems Engineer for Premier Retail Networks (PRN) / Thomson SA

Neil Papworth Broadcast Systems SpecialistFormerly Studio Technical Manager for Corinthian Television and Deployment Manager for the BBC

Stephen RandallSocial Media, Mobile Technology and Product Strategist

Founder and CEO of LocaModa Inc, Founder and EVP of Symbian Ltd, President Psion Software PLC and Technology Advisor to European Parliament

Fiona Ryder Multi Channel Media & IPTV SpecialistFormerly founder of Cube Music, Board Director of Immedia Broadcasting and Managing Director of Stream Exchange

Joy Salisbury Media Development SpecialistFormerly Content Director for Bates Dorland, Channel Editor Tesco TV & Director of the CAN Media Group

Michael Stern Business Development PartnerFormer founder and CEO of Premier Retail Networks who developed and managed the Walmart TV, Sams Club and Costco Digital Signage Networks

Mike Silverman Commercial & Operations Strategist Formerly Founder & CEO of Corinthian Television, Commercial Director of Instrumental Media & SVP Thomson Technicolor



what our customers think of us

professionalknowledgeable

expertgood value

practical

efficient

innovators

commercial



what our customers say

“As one of the top three mobile retailers in Ireland, Meteor wanted our digital signage network to add value to the business and provide us with competitive advantage. We asked Imperative to develop a strategy that allowed us to clarify the customer and commercial value of our existing network and provide recommendations on how to improve and measure the network’s commercial contribution.

Imperative’s response was thorough and insightful, providing us with more than we had anticipated. We were delighted with the outcome and look forward to implementing their recommendations.”

Michelle Farrell, Marketing CommunicationsMeteor Mobile Communications




“At Harris we engaged the Imperative Group to provide bespoke market insight relating to the European Digital Signage marketplace. Imperative Group were asked to provide a set of recommendations to help us accelerate our business development programme in key sectors and countries across Europe.

The recommendations, outcomes and packaging of this work were of a high standard and we were very pleased with the outcomes of this exercise. We look forward to working with Imperative again in the future.”

Ian Collis, Marketing Director, Harris Systems (EMEA)

“We approached Imperative to help us plan the business strategy and examine development options in order to create a set of recommendations for a mall customer we were developing a Digital Signage network for.

We were very pleased with Imperative’s depth of knowledge, their attention to detail and the professional report they produced which clarified our commercial and content strategy recommendations in order to take the project into a physical phase. We would be happy to recommend their services.”

Ivan Kolomoetz, VP Sales & Marketing, MGR Corporation, Russia




“Harris engaged the Imperative Group to provide bespoke market insight relating to the European Digital Signage marketplace. Imperative Group were asked to provide a set of recommendations to help us accelerate our business development programme in key sectors and countries across Europe.

The recommendations, outcomes and packaging of this work were of a high standard and we were very pleased with the outcomes of this exercise. We look forward to working with Imperative again in the future.”

Ian Collis, Marketing Director, Harris Systems (EMEA)




“The team at Imperative are well established as practitioners in the Digital Out Of Home market and they have good connections and they understand this specialist media extremely well.

In order to establish a high quality education programme for Screen Media Expo 2011, I engaged Imperative to devise the programme themes and to engage the market in order to bring some of the brightest and best thinkers & doers from around the world to the show in order to add value to the overall proposition. I am very pleased that Imperative were able to deliver a very high quality programme and that has contributed to making the 2010 event the best to date.”

Mark Pigou, Managing Director, Screen Events




“Our partners are not just our customers, they are the people who help us improve and innovate our products and services to better match our end-users’ needs.

By providing Imperative with a mandate to work closely with our partners, we’ve been able to generate excellent communications for all parties and in doing so have also been able to develop our partner relationships and share some of the most innovative and successful Digital Out Of Home deployments across Europe back to the marketplace. I’m delighted with the effect this has had to date.”

Oscar Elizaga, VP EMEA, Scala



website: www.imperativegroup.comemail: [email protected]

CopyrightThis document is the property of the Imperative Group Limited and tendered to you on the understanding that its contents are copyright and that the proposals expressed in it are those of the Imperative Group Limited.

Imperative Group Summary Testimonials

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