Impatience is a Virtue - How Restless Audiences Demand Smarter Marketing Strategies

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Impatience is a VirtueHow Restless Audiences Demand Smarter Marketing Strategies

Luke Judge

Managing Director, NMPi

@LukeJudge

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Audiences with access to search

engines are more likely to

remember where to find

information, but less likely to

remember specific information

-Columbia University (2011)

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Creativity

Data Intent

BBeing customer centric

AInnovative use of technology

C

Extending reach and opportunity

Right People Right Place Right Moment Right Message

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Creativity

Data Intent

BBeing customer centric

AInnovative use of technology

C

Extending reach and opportunity

Right People Right Place Right Moment Right Message

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Right People Right Place Right Moment Right Message

1st Party Data

3rd Party Data

Channel

Placement

Phasing

Ad scheduling

Demographic data

Psychographic data

Previous purchasers

In-market for a new bike

Paid Search

Google Shopping

Pay day

5-9pm

Gender

Offer-driven

Thank You!@LukeJudge

Tel : +44 (0)20 7186 2100Fax : 020 7186 2100

3 Suncourt House,18-26 Essex RdLondon N1 8LN