Impacts of PEST Analysis on Indian Market Scenario

PEST Analysis on Indian Market Scenario.

POLITICAL FACTORS THAT AFFECT INDIAN MARKETS ARE:

POLITICAL FACTORS

POLITICAL STABILITY

PATENTS

FOREIGN PRESSURE

PROPERTY RIGHTS

LAWS

IMPACT ON INDIAN MARKET DUE TO POLITICAL FACTORS:

• Affects the economy as a whole• Changes in regulation• Political stability• Mitigation of risk

ECONOMICAL FACTORS THAT AFFECT INDIAN MARKETS ARE:

ECONOMIC FACTORS

CURRENCY FLUCTUATIONS

ECONOMIC GROWTH FORECAST

CUSTOMER PREFERENCES

BUSINESS/ INDUSTRY CHANGES

TRADE CYCLES

IMPACT ON INDIAN MARKET DUE TO ECONOMICAL FACTORS:

• Rise in the inflation rate.• Company’s way of pricing goods and services.• Purchasing power of a consumer.• Change in the demand/supply models.

SOCIAL FACTORS THAT AFFECT INDIAN MARKETS ARE:

SOCIAL- CULTURAL FACTORS

RELIGION AND

BELIEFS

HUMAN RIGHTS

LANGUAGES

POPULATION DEMOGRAPHICS

NATIONAL CULTURAL

VALUES

IMPACT ON INDIAN MARKET DUE TO SOCIAL FACTORS:

• Sales of product and revenues earned.• How we behave and what we buy.• Changes in supply and demand of goods and

services.• Loss of market share.

TECHNOLOGICAL FACTORS THAT AFFECT INDIAN MARKETS ARE:

TECHNOLOGICAL FACTORS

CONSUMER

ACCESS TO

TECHNOLOGY

INFORMATION SYSYEM

MATURITY OF EQUIPMENTS

TECHNOLOGY PLATFORMS

IMPACT ON INDIAN MARKET DUE TO TECHNOLOGICAL FACTORS:

• Change in the operations of the market.• Better production, procurement and

distribution logistics.• Reduced wastage and lower costs• Innovation• More effective business marketing.

PEPSICO

Political• Regulated by FDA,

maintain a firm standard of laws.

• Different market, different regulations.

Technological• Integrate with the recent

changes.• Social media explosion to

introduce brand recognition and brand engagement.

Economical• Economic turndown:

1.Restructuring sales & marketing campaigns.

• People were at homes due to loss of jobs. Pepsico related to them.

Social• Had to connect

to people and manage the cultures.

• Manage the tastes globally.

THANKYOU.