Impactana introduction presentation

Christoph C. Cemper

Introduction

@Impactana

AboutChristoph C. Cemper

SEO & Marketing since 2003

Founder & CEO of

LinkResearchTools

Link Detox

Impactana

@Impactana

ABOUT

20 (soon 21) SEO Tools in one suite

• Domain & Link Analysis

• Competitive Research

• Link Audits

• Penalty Recovery

• Website Relaunch Support

• Link Opportunity Review for risk of potential links

@Impactana

ABOUT

4 SEO Tools ONLY for Google Penalties

• Link Detox• Link Detox Screener• Competitive Link Detox• Link Detox Boost

@Impactana

ABOUT

Find content and people that make an impact.

New Product for

• Content Marketing• Video Marketing • Influencer Analysis

Next Webinarhttp://impct.at/ImpactanaWebinar

@Impactana

WHAT ISContent Marketing Success?

Facebook shares + likes

Twitter shares

Google+ shares

Pinterest shares

LinkedIn shares

Xing shares

I can „like“ 50 articles in 5 minutes.

@Impactana

We call this BUZZ

• Social Network signals

• Volatile, Measures Distribution

• Important, only one side of the coin

• Easy to fake

• Easy to buy (even FB/Twitter sell)

@Impactana

Content Marketing Success

Clicks

Views

Comments

Downloads

Backlinks

Referring domains

User Resonance & User Engagement = comments

Not just CTR, Bounceback and Time on Site

@Impactana

We call this IMPACT

• Long term effects

• Real impact on users = share of mind

• Harder to fake, more expensive

• Fake = Dangerous (bad links = Penguin?)

• The REAL result (for every industry)

@Impactana

Facebook does look beyond

• June 12, 2015

The actions people take on Facebook (…) are some of the mainfactors we’ve considered to determine what to show at the topof your News Feed.

… these factors don’t always tell us the whole story of what ismost meaningful to you…

http://newsroom.fb.com/news/2015/06/news-feed-fyi-taking-into-account-time-spent-on-stories/

@Impactana

2-Axis to Measure Content

@Impactana

Impactana measures Impact(and Buzz of course, too)

@Impactana

Impactana measures Impact

• Find content that makes an impact

not just Buzz

learn from best practices

@Impactana

Impactana measures Impact

• Find videos that make an impact

Learn what works in your industry

Connect or Develop YouTube stars

@Impactana

Impactana measures Impact

• Find people that make an impact

learn what they did and said

find influencers that are relevant

reach out to people that matter

@Impactana

Impactana Alpha Demo

@Impactana

@Impactana

@Impactana

Challenge for last ticket to SEOktoberfest 2015

Get the free content marketing toolbar

Invite friends to get early access

Next new users get in on Jun 29

Sign up for Early Access

@Impactana

THANKS A LOTQuestions?

[email protected]

Next Webinar

http://impct.at/ImpactanaWebinar