Impact of social investment

Addressing Impact on Social Investments

19th November, 2015Gurgaon

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SoulAce - Brief

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SoulAce - Overview } SoulAce is a pioneer professional firm in CSR in India working since early 2009 helping

companies in developing, monitoring and evaluating relevant Corporate SocialResponsibility and Sustainability practices

} SoulAce works on strengthening the existing systems and take a structured approachtowards CSR to have sustainable impact in an efficient manner. Its role varies dependingupon the preparedness of a company to handle CSR in terms of its understanding,existing capacity and capability

} Clients vary from companies having strong CSR practices like Tata Group, Aditya BirlaGroup to companies who have just begun planning to create CSR strategy. SoulAceworks together at both corporate level and field level in achieving the desiredobjectives.

} SoulAce has already covered projects in 23 states in India across more than 95 districts.Strong team of professionals with wide experience and strong academic background ofPhDs in Social Science, MBAs, Economists, Engineers, Masters in Social Work etc.

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Few of our Clients

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Strong Geographical Experience: 23 States already coveredState Districts

AndhraPradesh Hyderabad

Assam Guwahati,Kamrup,Dibrugarh, Golaghat,Darang,Barpeta

Bihar Bhagalpur,Katihar, Munger, Begusarai,Saharsa

Chattisgarh Raigad,Raipur

Delhi Delhi

Gujarat Surat,Ahmedabad

Haryana Gurgaon,Faridabad, Mahendragarh,MewatHimachalPradesh Baddi,Hamirpur, Solan

Jammu&Kashmir Jammu,Srinagar,Mendhar

Karnataka Belgaum,Bangalore

MadhyaPradesh Gwalior,Guna,Chindwara,AshokNagar

Maharashtra Mumbai,Pune, Jalgaon, Thane

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State Districts

Mizoram Aizawl,Champhai, Lunglei,Saiha

Odisha Keonjhar, Jajpur,Bhubaneshwar

Punjab Mohali

Rajasthan Jaipur,SawaiMadhopur, MountAbu,Udaipur,Barmer,Chittorgarh

Sikkim SouthSikkim, WestSikkim,EastSikkim

Tamil Nadu Nilgiris,Chennai,Coimbatore,Tirunelveli

Telengana Adilabad

Tripura Dhalai,NorthTripura,Sepahijala

Uttarakhand Haridwar, Pantnagar

Uttar Pradesh Varanasi, Badohi,Mirzapur,Noida,Auriya,Pilbhit, Lucknow,Barabanki,RaeBareily, Gorakhpur

West Bengal Kolkata,Malda,Sunderbans, Jalpaiguri,Madarihat,Haldia

Strong Geographical Experience: 23 States already covered

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SoulAce’s Expertise

PLANNING • Need Assessment

Studies• Baseline Studies• Social Impact

Assessment• Socio Economic Surveys

IMPLEMENTATON• Direct Project

Implementation• Partnership with NGOs• Stakeholder Engagement • Community Ownership• Monitoring and

Evaluation

REPORTING• Social Impact

Evaluation• Social Audit• Social Perception

Studies• CSR Reporting

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AddressingImpactofSocialInvestment

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Importance of Impact Assessment} CSR Initiative undertaken does not necessarily mean Social Impact has been

created. SoulAce in its various Impact Assessment studies have seen majority ofCSR projects have created negligible impact until now in terms of Sustainability &Needs of the Community

} Example: Wheelchairs were distributed in cluster of tribal villages near companyfactory location, but Impact Assessment study showed none of the wheelchairswere ever used as the village did not have any roads. Therefore SocialInvestment has been undertaken but Impact has not been created

} Impact should be seen by the change the Social Investment has bought in thecommunity and not necessarily only from the number of beneficiaries

} Example: Impact of a Skill Development initiative touching 500 youths should bemeasured by the change in income/work quality it has bought about amongstthe beneficiaries and not only by number of beneficiaries trained

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Parameters to Measure Impact – 1/2StakeholderNeed/RelevanceoftheInitiative} NeedAssessment} Observedneed} CommunityEngagement} PRI/LocalGovt.bodies

SocialImpact/EffectivenessoftheInitiative} Direct&Indirectbeneficiaries} Usability} Accessibility} Behaviouralchanges} Knowledge,AttitudeandPractices(KAP)

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Parameters to Measure Impact – 2/2Sustainability} CommunityOwnership} Maintenance} Durability&Reliability} Aspiration/Opportunity} Stimulationofsustainablebehavior

Organizationvisibility} OrganizationName} Awareness} Information,Education,Communication(IEC)

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Field Pics: Stakeholder Engagement

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Thank You!