Impact of advertisement on consumer behavior
Impact of advertisement on consumer behavior
GROUP MEMBERS INCLUDE:
Muhammad HaseebTufail badshahYawar MirajZahoor AlamYamna IhtishamIfra Saleem
Identifying the problemQuestionnaire?SPSS Analysis
Conclusion
IDENTIFYING THE PROBLEM
Impact Of Advertisement On Consumer
Behavior(Beverage Market)
QUESTIONNAIRESex: M|F• Have you ever bought a product because of the
effect of an advertisement?– Yes No
• Have you ever found that the product you bought
didn’t match how it was advertised?– Yes No
• Which of the following age group do you think was affected by
advertisement of beverage – industry in the most sweeping way?– Children’s– Adults 20-40– Adults between 41-60– Retirees above 60
• How many times a day you watch the ad?– 5– 10– 15– 20– 20+
• How long the impact of such an ad last on you?
– 6 Hours– 12 Hours – 18 Hours– 24 Hours– 2 Day or more
• Does repetition of ads regarding beverage industry
affect your buying behavior?– Always – Most of the times– Sometimes– Never
• What type of ads affects you the most related to beverages?
– TV Commercials– Newspaper ad Magazine ads– Internet ads– Bill Boards– Radio commercials
• Does the ad for above mentioned drinks stress on the right attributes?Name Yes No
Coca Cola
Pepsi
Fanta
Mirinda
Sprite 3G
7UP
From the ads of your favorite drink you are?
Highly Satisfied Satisfied Normal Dissatisfied Highly Dissatisfied
SPSS ANALYSIS
SCATTER GRAPH
REGRESSIONY= aX+bA= -0.179B= 3.521X= ?
CO RELATION
MEAN MEDIA & MODE
65
54
25
34
24
39
20
2028
Does the ad for above mentioned drinks stress on the right attributes?
Coke Pepsi Fanta Mirinda Sprite 7Up0
10
20
30
40
50
60
70
80
YesNo