AGENCY CREDENTIALS2016
Who We Are
Who We Are
IMP provides the most effective and measurabledigital marketing solutions to build brand awareness,increase revenue and growth sustainably fororganizations across sectors.
Who We Are
We are pioneers in applying Inbound Marketingmethodologies to generate and convert leads intosales effectively, especially for companies inServices, Education and Training industries inVietnam.
Inbound Marketing Methodology
Inbound Marketing refers to marketing activities that bring visitors in, rather thanmarketers having to go out to get prospect's attention.Inbound marketing earns the attention of customers, makes the company easy to befound and draws customers to the website by producing interesting, useful andrelevant content.
Inbound Marketing Benefits
Create and maintain naturally a top-of-mindpresence by continuously providing useful andrelated content to potential customers’ needs andinterests.
Inbound Marketing Benefits
Save cost by focusing on spendingresources (time, money and effort) onpeople who are highly potential ofbecoming brands’ customers.
Inbound Marketing Benefits
Improve customer relations (hence sell more of yourproducts and services) by providing customer-centriccontents and activities.
Our Core Values
Playful Accountable Client-Focused Thriving
What We Do
Capabilities
Marketing Consulting& Strategy Development
Websites & Landing Pages Development Search Engine Marketing
• Marketing & Brand consulting• Marketing Strategy
• Website• Landing page• Blog
• Search Engine Optimization (SEO)• Adwords• Google Display Network (GDN)• Advanced targeting (Remarketing,
Context, Topics, etc.)
Capabilities
Social Media Marketing Email Marketing Design
• Facebook fanpage management• Content development• Driving Engagement
• Facebook advertising• Other channels (Instagram, Zalo, etc)
• Email marketing system deployment• Email design, content development
and management
• Brand identity packages• Websites & Apps• Brochures/Flyers• Banners
Capabilities
Content Development Public Relation
• Websites, Landing pages• Brochures, flyers• Social media contents (text, visual, games, etc)• Blog posts• Emails• Whitepapers, ebooks, etc.
• PR Planning• Editorials• Booking (online & print)
Capabilities
Sales Development(via Partner)
Market Research(via Partner)
• Sales process development• Sales training & coaching
• Quantitative• Qualitative• Retails measurement• Online research
Flagship Solutions
Search Engine Optimization (SEO) Content Marketing Online AdvertisingDigital Marketing
Strategy & Consulting
Our Clients & Partners
Our Clients – Education & Training
Our Clients
Why They Chose Us
• We start every project with a bigger picture, from ourclients’ positioning, their target audience, the expected goalsand other marketing activities, to make sure our works wouldfit well into an integrated marketing plan, and contribute tothe bottom line result.
• We do what works. Besides doing our best to meet thecommitted KPIs, IMP always aims for tangible businessresults such as getting more customers, increasing revenueand conveying meaningful brand messages to targetedaudience of our clients.
• We constantly track our campaigns’ performance, toensure everything is on track, and flexibly make changes ifneeded. And our client service team is always in ready modeto listen to your feedback and provide necessary consultancy.
Why They Chose Us
• Our members have never ceased to learn the newestmethodologies, technologies or best practices from successfulcampaigns, both local and worldwide, and apply them toincrease the effectiveness of our clients’ marketing activities.
• Besides digital solutions, IMP’s strategic partners canadd great values to our projects by providing business,market and consumers’ insights which would become thefoundation of a more effective marketing campaign; orstrengthening your sales team with necessary training,coaching and standardized sales processes.
Our Clients
“IMP is a professional and enthusiastic marketing team. They don’t hesitate to makechanges to bring about a better result. Their approach had effectively helped us recruit14 new children within only one and a half month. Pandakids School’s managementboard has been very please with their performance and decided to let them take care ofall of our marketing activities.”
Ms. Hong Do – Managing Director | Pandakids School
“I am really please with their strategic thinking, passion for their jobs and practicalapproaches. During the time of our cooperation, IMP has always planned and aimed toreach for business goals which matter most. And they successfully proved that ourmarketing budget is an effective investment, which can help Wow Art thrive sustainably.”
Mr. Nguyen Bui – CEO| Wow Art
Our Clients
“We saw great potential from the team. They managed to deliver the result under reallyshort deadlines while providing extra value in suggesting format and settings thatimproved our project even further. I’m looking forward to collaborating again with teamIMP.”
Mr. Frederick Chanut – Managing Director | In Marketing We Trust
“IMP’s professional process in consulting and executing have improved AiiM’s Sales andMarketing performance, especially in term of digitalizing and standardizing our system. Iam really grateful that we have a partner that possesses that much experiences andunderstandings for the education and training business industry.”
Mr. Dung Nguyen – Business Director | AIM ACademy
Our Works
Integrated Marketing
Brand Counsultancy:• Brand RepositioningWebsite Development:• Designing Wireframe• Copywriting • Shooting Photos• Designing Layout• CodingDevelop & Manager Social Channels:• Facebook• Youtube• Flickr• Email
Running Sales Campaigns:• New School Year 2014• After Lunar New Year 2015Content Development:• Social Media• Blog• Enewsletter
www.pandakidsschool.vn | www.facebook.com/pandakidsschool
Integrated Marketing
Brand Counsultancy:• Brand RepositioningWebsite Development:• Designing Wireframe• Copywriting • CodingRunning Online Campaign:• Sound of Universe• Summer 2015• ABRSM
Content Development:• Social Media• Blog• Enewsletter• Live update offline campaigns
www.neokid.vn | www.facebook.com/neokid.vn
Integrated Marketing
Brand Counsultancy:• Brand RepositioningDesign:• Brand identity packageSales Kit Development:• Brochure & Credential Presentation• Wireframe, Copywrite, DesignOnline Channel Development:• Blog• Linked In
Launching New Product:• Develope new product
concepts: Social Inisght• Design brand identity• Design Saleskit: Flyer,
Presentation Slide• Direct Sales Campaign:
Tailored Reports &Direct Mail• Product Launching Event:
Concept, Format, Design
www.gcomm.com.vn | www.blog.gcomm.com.vn
Website Development
Returnbased Data First Social Insight
Neokid Pandakids Vietnam Coaching Institute
Brand Identity & Sales Kit Development
GCOMM GCOMM
Social Media & Content Development
Pandakids Fanpage Pandakids Fanpage Content
Online Campaign
Our Team
Our Team
IMP was founded by an experienced team with manycombined years of working for top multinational andVietnamese organizations, across many sectors.After periods of leading, managing and executingmarketing and sales activities, we understand andfeel the challenges and needs to implement effectiveand measurable marketing programs with limitedresources.Our mission is to develop and implement strategiesand systems that can help businesses in differentindustries increase revenue, build brand awarenessand grow effectively and sustainably.
Core Team
Quan VoManaging Director
8 years of experience
Huy VoTechnical Director
7 years of experience
Quynh PhamCommunication Director
7 years of experience
146 bis Nguyen Van Thu, Da Kao WardDistrict 1, Ho Chi Minh City, Vietnam
www.imp.vn | [email protected]