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Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing – CEO
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Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Aug 04, 2020

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Page 1: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready?

Ty Downing – CEO

Page 2: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 3: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready?

Page 4: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Source: Sccpre.cat

Page 5: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 6: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Sunday October 30, 1938

8:00 p.m.

Mercury Theater On The Air

Page 7: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 8: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 9: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 10: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

75 years

Page 11: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 12: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Rise of Immersive Platforms: How long to reach 50 million?

Radio – 38 years

TV- 13 years

- 2 years

Page 13: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

What’s Next?

Augmented Reality, Via Google And Apple, Will Be The Biggest Star Of 5G… Forbes, August 2019

Page 14: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 15: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

What’s Next?

360° content

Performs organically 45% better than conventional photos.

Page 16: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 17: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 18: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

What is

Page 19: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 20: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 21: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Case StudyTop 50 Builder USMPC

Paid Ads / Referrals sent to SkyNav

• Private Communities - Referral 7:12 • Zillow / ads = 5:54

Organic traffic to SkyNav

• Matterport - 27:54• YouTube - 22:03 • Yahoo - 2:58 • Google - 2:54 • Bing - 4:28

Page 22: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Bounce Rate: 3.27%

Time onsite: 4:24 min avg.

Case StudyCVB In The US

Page 23: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Time on site:

SJP site avg: :59 – 5:00 min

SkyNav tour avg: 4:58 – 28:00 min

Case Study

Page 24: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

ATTENTION ECONOMY

Page 25: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Source: timeout.com

Page 26: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Source: spin.com

Page 27: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

ATTENTION ECONOMY

Sales…

Page 28: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Source: tryondailybulliton.com

Page 29: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology
Page 30: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready?

Page 31: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

2020’s

Page 32: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

2020’s

Page 33: Immersive Technology Is Changing The Buyer, and Traveler ... · Immersive Technology Is Changing The Buyer, and Traveler Journey, Are You Ready? Ty Downing –CEO . Immersive Technology

Thank you.