N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r Isaac Maya, Ph.D., P.E., Director Industry & Technology Transfer Programs University of Southern California 3740 McClintock Avenue, EEB 131 Los Angeles, California 90089-2561 Tel: (213) 740-2592 Fax: (213) 740-8931 May 2002 The Integrated Media Systems Center: Technology Transfer, Licensing, and Commercialization of Immersive Technologies
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N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Isaac Maya, Ph.D., P.E., DirectorIndustry & Technology Transfer Programs
University of Southern California3740 McClintock Avenue, EEB 131Los Angeles, California 90089-2561
Tel: (213) 740-2592Fax: (213) 740-8931
May 2002
The Integrated Media Systems Center:Technology Transfer, Licensing, and
Commercialization ofImmersive Technologies
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
IMSC HeadquartersIMSC Headquarters
Downtown LADowntown LA
NSF
Integrated Media Systems Center
An $11 million/yr partnershipamong:
National Science FoundationUniversity of Southern California
School of EngineeringAnnenberg Center for Communication
State of California andthe City of Los Angeles
IndustryComputerHardware and SoftwareEntertainment and BroadcastingTelecommunicationsPublishingAerospace
Other Government AgenciesDARPA, NASA, JPL, U.S. Army
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Video FilesMac: vision_2001.movPC: immersipresence_vision_2001.avi
IMSC Vision:Immersipresence
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Immersipresence:Enabling Technologies and Applications
Manufacturing
EducationArts
Media Communications
Information Management
Sensory Interfaces
Applications
Communication
Immersipresence : Real worldcombined with virtual world
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
IMSC Immersipresence Vision: Applications in Entertainment
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Video FilesMac: ed_far.movPC: education_far term.avi
Video FilesMac: ed_mid.movPC: education_near term.avi
IMSC Immersipresence Vision: Applications in Education
Far-term ViewMid-term View
Collect real world data to informiterative design process for User
Centered Science issues andthe IMSC Research Program
Address technical and intuitiveinteraction issues to put students inthe picture of what they are studying
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Video FilesMac: face_1.movPC: avatars_doug.avi
Animation and Modelingof People for Immersipresence
3D Visual Environment
Avatar simulates live video
Avatar: Digital Cloning
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Hair Modeling for Avatars
� Grow hair on the avatar then you style it
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Animation and Modeling:Expression Cloning
Real Expression can be “cloned” to any model
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Video FilesMac: audio_10.2_channel.movPC: audio_10.2_channel.avi
Immersive Audio 10.2
3D Virtual audio field at thelocation of the ears at all times
Immersive Audio Environment
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Haptics Research
� Force control for haptics rendering� Collision detection� Compression of haptic data� Haptic playback and analysis� Application Research Project: Haptic Museum
CyberGrasp PHANToM (3D Mouse)
Movie File:PC: haptic_2.aviMAC: haptic_2.mov
Movie File:PC: haptic_1.aviMAC: haptic_1.mov
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Wireless SystemsWireless SystemsOptical CommunicationOptical Communication
CompressionCompression
Photonic Photonic NetworksNetworks
QoS Management of IP NetworksQoS Management of IP Networks
Encryption and Network SecurityEncryption and Network Security
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Managing Immersidata
Haptic ApplicationControl
Immersive Audio Text3D Model
Avatar
Video
Immersidata
� Real-time acquisition and playback� Efficient query and analysis� Integration of disparate information sources
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Geospatial Data Integration
� Integration of imagery,maps, vector data,features, databases, andWeb sources
� Research problemsaddressed:� Extraction from
semistructured sources� Support for moving
object queries� Efficient support for
distributed spatial joins� Efficient integration of
heterogeneous data
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Video FilesPC: concert hall_music.aviMac: hall_mus.mov
Immersipresence Environment:RMI Experiment
� Synchronization challenge at three levels:� Storage, network, and display
� First experiment: acquisition and offline rendering from local servers� Second experiment: acquisition and rendering using Internet-2
Acquisition• 16 microphones• 360 º camera
Compression
Immersidata storageand access
Transmission
Rendering
Synthesis of Immersive
Environment
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
IMSC Industry Program Categories
� Senior Research Member ($100,000 for Directed Research)� Exclusive access to specific IP and licensing
� Research Member ($50,000 for Unrestricted Research)� General access to IP and licensing
Research Members access IP firstResearch Members access IP first
� Licensing Company� Negotiate license agreements
Licensing Companies avoid research costsLicensing Companies avoid research costs
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e rN a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Commercialization Issues� Technology transfer/licensing process� Non-disclosure/confidential disclosure agreements� Faculty consulting agreements, conflicts-of-interest� Business issues versus legal issues ( boilerplate agreements )� Ownership of IP rights versus licensing ( directed research, joint IP )� Patent costs and infringement/liability defense costs� Licensing fees, royalties, and equity participation
� Faculty spin-offs versus external companies� Licensee performance� Ongoing support of research versus licensees� Improvements on licensed technologies
$ Marketing/Identification of Quality Licensees/Strategic Partners$ Business plan/commercialization activities (Spin-offs as a special case of tech transfer/licensing)
$ Business Feasibility/Plan Preparation$ Raising Funds/Phases to Match Tech & Market Development
$ Business Incubation
N a t i o n a l S c i e n c e F o u n d a t i o n E n g i n e e r i n g R e s e a r c h C e n t e r
Concluding Remarks
� IMSC’s research program has yielded potentiallyvaluable technologies for tech transfer, licensingand company spin-offs
� Managing the process requires the cooperationof IMSC, the SoE, University Counsel and theOffices of Technology Licensing andTrademarks, and the Marshall School of Business
� Spin-off formation and commercialization oftechnologies constitute an on-going process
� Need to Focus on making Business case forTechnologies - key in developing opportunities