Email Marketing Sarah Hoddinott, ASI
Email MarketingSarah Hoddinott, ASI
In this webcast• Not a ‘How To’ Session• Basic Email Marketing Abilities• Email Marketing Plus– Additional License(s)
required– Deliverability– Measurements– Source Codes– Scheduling
For How To Information• ASI Helpsite - help.imis.com• ASI At Your Desk Training - website
Basic Email Marketing Abilities• Create Branded Email Templates• Email a Single Contact• Email from a List– Dashboard– List attached to email
• Lists and Communication Preferences
Standard email capabilities in iMIS 20
Let’s take a look…
Email Marketing - Plus• New deliverability and tracking within iMIS 20– Emails delivered through Advanced Email service
rather than SMTP– Tracks not only what was sent but:• Delivered vs bounced vs blocked• Whether email was opened• If links were embedded, did they click
• Reporting for all messages or just one message – IMMEDIATE!
Let’s take a look…
Compare the TwoStandard Email Abilities• Create / update
templates• Manage lists and
preferences• Send emails (SMTP)• Comm & Interaction log
Email Marketing Plus• Create / update
templates• Manage lists and
preferences• Send emails (enhanced
deliverability)• Additional tracking of
emails for reporting / analysis / opens/ bounces etc.
Other Licenses to Consider• Process Automation
Plus– Scheduled
communications e.g. the new monthly donor welcome letter
– Send SSRS Report– And more…
• Campaign Management– Set up source codes and
campaign heirarchy
– Source codes can be deployed anywhere• RiSE Commerce Pages• Communities• Email (ours or another)• Facebook / Social Media• And more…
Email MarketingSarah Hoddinott, ASI