Jul 17, 2015
Improving the world through engineering www.imeche.orgImproving the world through engineering 3
Today’s moderator
Eddie Winton
Improving the world through engineering www.imeche.orgImproving the world through engineering 4
Today’s guest speaker
Steve Pepperell
Improving the world through engineering www.imeche.orgImproving the world through engineering 5
Introduction
•How ‘Commercial Behaviour’ can help engineers lead the business strategy to Commercial Success
January 2015
•How understanding your businesses commercial imperatives will help you become a better engineer
February 2015
•The challenges the world will face over the next 25 years and what engineers can do about them
March 2015
Improving the world through engineering www.imeche.orgImproving the world through engineering 6
Today’s Agenda
• Review of Leading the Business Part 1 & 2
• Engineering – the enabler of change
• World challenges over the next 25 years
• Implications for engineering
• Engineering leading the way to solutions
• The value proposition – relevance to future challenges
• Getting ready to lead
• Summary
Improving the world through engineering www.imeche.orgImproving the world through engineering 7
Commercial Awareness
Inner Confidence
Marketing Yourself
Image
Leadership Behaviour
The models we explored in the first ‘Leading the Business’ webinar
Commercial Awareness
Supplier Base
Consumer and/or
Customer
Competition
Behaviours & Attitude
Viability
Strategy
Improving the world through engineering www.imeche.orgImproving the world through engineering 8
The techniques & strategies we explored in the second webinar
Commercial Awareness
Supplier Base
Consumer and/or
Customer
Competition
Behaviours & Attitude
Viability
Strategy
Improving the world through engineering www.imeche.orgImproving the world through engineering 9
Engineering leads change
Since the days of the Industrial Revolution, Mechanical Engineering has been at the centre of change.
Over the next 25 years Mechanical Engineering will again take that lead role. The question is how and on what?
Improving the world through engineering www.imeche.orgImproving the world through engineering 10
World population is predicted to rise from 7 billion today to 9 billion by 2050
And that growth will happen in less developed countries
Improving the world through engineering www.imeche.orgImproving the world through engineering 11
Anticipated World ChallengesDriven by population growth
3 Principal emerging population groups
Fully Developed e.g. Europe & US
Late Stage e.g. China, India
Newly Developed e.g. Africa and parts of Asia
Improving the world through engineering www.imeche.orgImproving the world through engineering 12
Anticipated World ChallengesDriven by population growth
Food & Drink EntertainmentHealth
• Feed more people• Access to clean water
• Living longer• Greater expectations
More leisure time
Improving the world through engineering www.imeche.orgImproving the world through engineering 13
Anticipated World ChallengesDriven by population growth
Manufacturing
• Feed more people• Access to clean water
• Consumerism• Employment
• Living longer• Greater expectations
People more transient
More leisure time
Food & Drink
Travel
EntertainmentHealth
Improving the world through engineering www.imeche.orgImproving the world through engineering 14
Anticipated World ChallengesDriven by population growth
Food & Drink
EnergyEnvironment
TravelManufacturing
EntertainmentHealth
Housing
• Feed more people• Access to clean water
• Consumerism• Employment
• Sewage• Protection
• Living longer• Greater expectations
People more transient
More homes less space
• Renewable• Greater demand
More leisure time
Improving the world through engineering www.imeche.orgImproving the world through engineering 15
What are the big world challenges for mechanical engineers to solve over the next 25 years?
Your suggestions
Improving the world through engineering www.imeche.orgImproving the world through engineering 16
So don’t focus on what could be invented but on what needs to be invented
10 Challenges for engineering
1. Access to clean water for everyone2. More food from less space3. Improve rail travel4. Develop alternative travel options5. Restore & improve urban infrastructure6. More homes from less space7. Make solar energy economical8. Provide energy from fusion9. Improve world sanitation10. Engineer better medicines
Please choose the 3 that you consider to be the most important using the poll on the right
Improving the world through engineering www.imeche.orgImproving the world through engineering 17
Great leaders are rarely realistic
Improving the world through engineering www.imeche.orgImproving the world through engineering 18
5 more ‘off the wall’ challenges
1. Reverse engineer the brain
2. Prevent nuclear terror
3. Develop virtual reality
4. Extract energy from the earth’s core
5. Transportation (beam me up scotty)
Improving the world through engineering www.imeche.orgImproving the world through engineering 19
Further considerations
Developing SustainabilityRapidly developing economies will add to global environmental pressures
Improving the world through engineering www.imeche.orgImproving the world through engineering 20
Further considerations
Developing SustainabilityRapidly developing economies will add to global environmental pressures
Engineering Large & Small Scale SystemsEngineers will need to work at the extremes of very large and very small systems. This will require multi-disciplinary and multi scale engineering.
Improving the world through engineering www.imeche.orgImproving the world through engineering 21
Further considerations
Developing SustainabilityRapidly developing economies will add to global environmental pressures
Engineering Large & Small Scale SystemsEngineers will need to work at the extremes of very large and very small systems. This will require multi-disciplinary and multi scale engineering.
Knowledge Will Become The Competitive EdgeThe ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive advanced economies.
Improving the world through engineering www.imeche.orgImproving the world through engineering 22
Further considerations
Developing SustainabilityRapidly developing economies will add to global environmental pressures
Engineering Large & Small Scale SystemsEngineers will need to work at the extremes of very large and very small systems. This will require multi-disciplinary and multi scale engineering.
Knowledge Will Become The Competitive EdgeThe ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive advanced economies.
Collaborative AdvantageThere will be a few large and dominant players in all industries. These organisations will become more successful by working collaboratively.
Improving the world through engineering www.imeche.orgImproving the world through engineering 23
Further considerations
Developing SustainabilityRapidly developing economies will add to global environmental pressures
Engineering Large & Small Scale SystemsEngineers will need to work at the extremes of very large and very small systems. This will require multi-disciplinary and multi scale engineering.
Knowledge Will Become The Competitive EdgeThe ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive advanced economies.
Collaborative AdvantageTheir will be a few large and dominant players in all industries. These organisations will become more successful by working collaboratively.
Regulating InnovationInnovation within the framework of a global economy will become more complex, and the protection of Intellectual Property Rights & Patents across geographies will need to be addressed.
Improving the world through engineering www.imeche.orgImproving the world through engineering 24
Further considerations
Developing SustainabilityRapidly developing economies will add to global environmental pressures
Engineering Large & Small Scale SystemsEngineers will need to work at the extremes of very large and very small systems. This will require multi-disciplinary and multi scale engineering.
Knowledge Will Become The Competitive EdgeThe ability of individuals and organisations to learn, innovate, adopt and adapt faster will drive advanced economies.
Collaborative AdvantageTheir will be a few large and dominant players in all industries. These organisations will become more successful by working collaboratively.
Regulating InnovationInnovation within the framework of a global economy will become more complex, and the protection of Intellectual Property Rights & Patents across geographies will need to be addressed.
Employment For EngineersDemand for new technologies will increase demand for Engineers by employers. Due to advances in computer aided design engineers will increasingly work from home.
Improving the world through engineering www.imeche.orgImproving the world through engineering 25
As society advances ‘the value’ proposition will be even more relevant
Maslow’s hierarchy of needs
Improving the world through engineering www.imeche.orgImproving the world through engineering 26
The ‘value’ proposition
Remember: Value has a value only if it is valued! Bryan Dyson
Former CEO of Coca Cola
As society advances ‘the value’ proposition will be even more relevant
ProductLeadership
OperationalExcellence
CustomerIntimacy
Improving the world through engineering www.imeche.orgImproving the world through engineering 27
Why should anybody be led by you?
We started this series of webinars by exploring ways in which Engineers can take a greater role in Leading Business
So ask yourself these questions:• Would you follow you!• Can you influence people!• Why should anyone be led by you?
Improving the world through engineering www.imeche.orgImproving the world through engineering 28
Summary
Improving the world through engineering www.imeche.orgImproving the world through engineering 29
Any questions?