Imcmetrics

BEN BILLESDON

Metric Maze

Channels

YouTube IMCSLC

Twitter #IMCSLC, @IMCSLC

Metrics Choices

Social MentionSocial Mention is an excellent tool to use for sentiment

analysis because it gives quite a bit of information about the people that use the accounts and terms being searched.

Tweet Archivist Tweet archivist gives excellent information on who

uses a brand and represents the information in easy to read graphs.

Tweetilizer Tweetilizer is a good program to use for finding out

the brands influence, by bringing their Klout score and twitter followers into account.

YouTube Sentiment

• On YouTube, IMCSLC has a mostly neutral sentiment to it.

•This could be because social mention only has video title and descriptions to draw from.

YouTube Influence

The top users for IMCSLC on YouTube are mostly the schools account IMCSLC as well as students posting videos for class.

This could be expected since who else would make videos for the program other than the school and its students.

YouTube Volume

YouTube averages 15 days between something being uploaded for the program.

It is to be expected that less videos would be uploaded using IMCSLC because unlike Twitter or Facebook, videos can not be made within a couple of seconds

Daily updates, such as professor blogs could do a lot to increase IMCSLC presence on YouTube

YouTube Content

YouTube has 25 unique authors creating videos for the IMCSLC brand.

Most of the content that uses the IMCSLC brand is student work or professors uploading things for the Greg Awards

YouTube Benchmark

Durham College and Loyalist College do not have a program specific YouTube account so all metric searches for their advertising programs just yielded results for the whole school.

Twitter Sentiment

•Sentiment analysis of the hash tag #IMCSLC shows that people seem to be happy with our brand.

•Showing that no negative remarks have been made about the brand.

•The high number of neutral mentions is probably because it is hard to decipher sentiment out of text.

Twitter Influence

With an overall impact of 0.2, a Klout score of 42 and 240 followers of Twitter the @IMCSLC twitter account may not have a lot of influence because it is mostly students (past and present) and professors that tweet and follow the account

Twitter Volume

#IMCSLC averages one mention per hour which is a great ratio because it means the hash tag is getting used at least 24 times a day

Twitter Volume

Twitter Content

#IMCSLC has 52 unique authors, this means that 52 separate people have talked about our brand.

The hash tag also has a 59% passion rating which means that those unique authors are more likely to talk about #IMCSLC

Twitter Content

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Twitter Benchmark

I chose Durham College and Loyalist college to do my benchmark analysis but could not find a program specific twitter account or hash tag for either school.