IMC wk4 swindler

T1Visions Media Campaign Integrated Marketing Initiative

Andrew Swindler

“Reaching Out”

•Planned Initiative

•Create brand awareness for T1Visions

•Revamp and properly deploy a Social Media campaign

•Increase market share and sales

•Launch Redesigned T1Visions Site

•Deploy new print materials (Product Guides, Brochures)

Integrated Marketing Initiative

• 50% growth annually, in sales and revenue

• Located in Charlotte, NC

• 30-50 Employees

• Continue growth, capture larger market share

• Become market leader of large format multi-user touchscreen solutions.

Current Situation

Buyer PersonaName: Steve Smith

Age: 48

Gender: Male

Marital Status: Married

Location: Atlanta, Georgia

Income Level: Above $80,000 annually

Education Level: Post-Graduate Level

Position: Regional Marketing Director

Primary Communication: Email, Phone, LinkedIn, Twitter, and Facebook.

Commonly Used Phrases: “Think outside the box”, “dig deeper”, “Improvise, Adapt, and Overcome”.

Permanent Retail

Trade Show Retail

Corporation Hospitality

>10 to <1000 per brand

Exhibit & Event Fortune 1000 Companies

Luxury & Full Service Hotel, Semi-Casual

>10 but <100

Primary MarketsTarget Customers

Financial Services

Museums Education Sports Healthcar

e

Financial Institutes - Banks, Credit Union, etc

Exploratory Higher EducationMajor League &

Universities

Hospitals, Clinical & Non-

Clinical

Secondary MarketsTarget Customers

Competitive AnalysisManufacture

rDescription

End-to-End Solution

PriceMultitouch, Multiuser, Multiapp

Std software templates & custom apps

Connection to external

devices (wired & wireless)

Content and UI Design

T1Visions

Custom Software/Multitouch

large Format Display

ELO, 3M, Touch

Revolution, Christie

Multitouch hardware suppliers

Lenovo, Samsung, HP, Apple

General purpose

computer/mobile device with

multitouch

Bluescape, Multi-

taction, Ideum, Multi-touch,

Polytouch

Custom Software/Multitouch

large Format Display

Four Winds,

Monster Media, Reality

Eng, Blue Telescope, Enhance

Graphic centric design firms

Room for improvementWeak Strong

Media Plan

• Analyze Competitor Social Media Output

• Launch a Social Media survey via T1Products, this will get into the hands of T1’s users

• Work with new Marketing Coordinator to revamp T1Visions Social Media output, tap into all available analytics to measure results.

• Work with sales team to track and monitor sales generated from social media

Media Flow

Print

Press Online

In Person

FaceBookTwitter

YouTubeInstagram

T1Visions.comMedia Outlets

Press ReleasesT1Visions.comMedia Outlets

FaceBook

Press ReleasesMedia Outlets

Product GuidesBrochures

TradeShowsPress FunctionsProduct Guides

Brochures

Media Schedule QTR 4 - FY13 QTR 1 - FY14

QTR 2 - FY14 QTR 3 - FY14

Launch Redesigned WebsiteAttend RetailRamp Chicago

New Print Materials Launch T1V Instagram

Attend NRF 2014 (JAN)Release New Product VideosContinue Social Media Blitz

Attend NRA 2014 (MAY)Release New Trade Show

Promo VideosContinue Social Media Blitz

Attend NRF 2014 (JAN)Release new product videosContinue Social Media Blitz

Continue Social Media Blitz

Media Budget

Print

Online

TradeShow

Product GuidesBrochures$8,500

AdWordsOther

$4,500

RetailRamp(Q4)NRF(Q1)NRA(Q2)$50,000

Total Budget: $63,000