imc Research Introduction

© 09 - 12 imc Corporation Page # 1 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause

An Introduction To Our Global Market Research Agency


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• Market research agency with unique tools, products, data and perspectives on the global marketplace.

• Extensive portfolio of ongoing research projects with myriad international brands and organizations.

• Commitment to value and excellence. • We believe in the power of information to transform our

businesses and our world.

The Company

• 171 full-time staff; 95% of which are the outside the US. • Focus on world-class leaders, consultants, and market research

scholars and practitioners. • In house, we speak English, Arabic, Hindi, Tamil, Tagalog,

Russian, Ukrainian, Farsi, Spanish, Mandarin, Japanese, Korean and Turkish.

• Values include collaboration, attention to detail, efficiency and pro-active service.

Employees




• Comprehensive research services in technology and telecommunications, consumer goods, healthcare, media/ entertainment, philanthropy/not-for-profit, and services markets world-wide.

• Research thought leadership, state-of-the-art research tools and products, training and execution.

• Information repositories and panels. • Cultural awareness and trend analysis.

Services

• Pure market research, delivering research services to major global players and innovative sectors.

• Deep quantitative and qualitative expertise. • Rigorous scientific approaches. • Research components and blended solutions. • Focus on research resulting in positive change and

transformed relationships between organizations and their constituencies.

Core Business




Success Factors: Research Experts

imc Research was founded with the vision of producing innovative and cutting-edge market research models to enable researchers to deploy understanding to our clients. To realize this vision, we are developing research products as evolutionary building blocks, starting with affordable data collection and analysis tools.

Versatile Research

Components

• World-class consultants and scholars • Virtual organization of full-time

employees and a network of free agents and freelance researchers

• Quantitative and qualitative balance • Academic/scientific and commercial

perspectives • Global presence and deep ties into

multi-national organizations • Industry and practice champions • Deep collaboration within the

organization, and with clients

Research Experts

Tools and

Process




Success Factors: Versatile Research Components

• Advertisement Concepts • Advertising Tracking • Audience Research • Awareness, Attitude and Usage • Brand Equity • Brand Positioning • Brand Tracking • Business-to-business • Competitive Analysis • Customer Satisfaction • New Product/Service Innovation • Packaging, Design and Name Testing • Pricing • Product Feature Evaluation • Segmentation • Software User Interface Testing/

Usability • Web Analytics and SEO

Also, custom and hybrid research design.

Research Experts

Versatile Research

Components

Tools and

Process




Success Factors: Tools and Process

• Real-time and longitudinal data collection

• Traditional (face to face, phone) and emerging (e.g. Web, devices and social media) methods

• Focus on cost and time efficiency; global operations for maximum efficiency

• Data repositories (sector, country and project/product specific)

• Systematic technological approaches

• Robust technical infrastructure • Highly collaborative processes and

state-of-the art collaboration tools

Research Experts

Tools and

Process

Versatile Research

Components


Japan

22

Asia and the Pacific

Europe

North and South America

13

121

Global/Regional Teams & Coverage Capabilities

Consultants Full time

Headquarters Agents

7

8

Agents

Scholars & Ph.D.s

Full Time + 171

+ 800

+ 89


• Increasingly global access and awareness

• Demographic shifts

• Tumultuous political economies

• Social movements

• Information cultures and knowledge

economies

• Technological progress and emergent effects

• Global data and insight

Consumer Trends

2

3

1

Cultural/Societal Trends

Business Trends

• Expanding global marketplace.

• Market and device convergence (e.g.

Telecommunications, IT and Media industries).

• Social media and other emerging technologies.

• Sustainable business practices and triple

bottom line reporting.

• Nimble, responsive and real-time

organizational transformations.

• KPIs and other measurement systems.

• Big data and business intelligence

opportunities.

We help our clients address key market issues and opportunities

• Increasing demand for real-time communication

and content on the move.

• Desire for seamless user experience on one

device and/or across multiple devices.

• Continually looking for service enhancements and

convenience factors.

• Demand for transparency, pro-activity, and

fairness of cost and service.

• Desire for good branding and high design.

• Increasingly looking to buy from ethical,

sustainable, and green organizations.


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Value Proposition and Meaningful Results

Standardized Research Products

Technology driven research

implementation

Real-time operations

World-class consultants and scholars

Global presence and collaboration

Superlative insights

Expert Insight

Time-efficiency

Real-time Access

Cost-effectiveness

Accessible deliverables

Longitudinal and reusable data

Scalable research execution

© 09 - 12 imc Corporation Page # 10 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation Page # 10 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause

Understand market evolution

2 1 4 8

User experince assesment and imporment research

Products and services engineering

3 5 6

Retail and shopping behavior research

7

Products

and services

trialing and testing

Media research

Brand research

Customer and

consumer managment research

Market Research Lifecycle

© 09 - 12 imc Corporation Page # 11 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation Page # 11 - 5 March 2012 imc Research Confidential Imc Research – Research with Cause

Click to edit Master title style Click to edit Master title style imc Research in the Technology Sector For more than two decades, imc Research has been among the world’s largest providers of business to- business and consumer research to the global technology and telecommunications industries. Combining experience and innovation, we continually update traditional research techniques to meet the needs of a fast-changing market. The result is an exclusive suite of custom and syndicated services that addresses all of your business objectives, from optimizing staff and channel incentives to maximizing the return on your marketing investment to analyzing the productivity of emerging technologies. Unique in our ability to profile, segment and evaluate technology customers, we provide a deep understanding of your target groups, including their needs, brand awareness and perceptions, buying behaviors and product usage. As a result, we have been a major force in guiding some of the most renowned technology leaders in identifying, growing and retaining their customer bases. We custom-build research solutions for your specific issues across a full range of applications, including: - Market measurement—critical intelligence on opportunity assessment, purchasing patterns, decision-making processes and customer requirements. - Product/service development—key information on market gaps, wants, potential and uptake. - “Go-to-market” decisions—powerful support for pricing, promotional, branding and communication strategies. imc Research delivers key measures of customer satisfaction, including key drivers and competitive comparisons. You gain tactical and strategic guidance for improving satisfaction and performance across all your stakeholders—securing your customer relationships and supporting the long-term health of your business. Our experience gives us a broad base of knowledge across both big-picture and niche issues, as well as both global and local markets.


Geographic coverage

Western Europe

UK

France

Rep. of Ireland

Germany

Spain

Portugal

Greece

Italy

Sweden

Switzerland

Finland

Denmark

Austria

Belgium

Netherlands

Norway

Central & Eastern Europe

Russia

Poland

Czech Republic

Turkey

North America

USA and Canada

Latin America

Mexico, Brazil

Argentina, Chile

Asia & ME

India

China

Taiwan

Thailand

Malaysia

Japan

Korea

Australia

UAE

Bahrain

Qatar

KSA

Kuwait

Jordan

Other

South Africa

Israel


2,074 mil. $ revenue 2011 Revenue generated in 10 countries worldwide

Revenue per country [100,000. $]

Revenue

(as a contractor of automotive clients)




Case Study: Market Segmentation Study for an International Telecommunication Services Provider

Research Objectives: – Internationally harmonized targeting of the business market for mobile

communications. – Targeting business clients according to their needs regarding mobile

communication (future oriented trend analysis). – Prioritization of business target groups /segments and support of marketing plans. – Optimization of service and proposition development/ more effective CRM

activities. – More targeted communication of benefits.

The Solution: – One comprehensive segmentation for five markets:

• Application of the imc Research segmentation process • Supplementation response which overcomes the traditional view by company

size • Acknowledgement and consideration of local interests

– Integration of segment information into the data warehouses of nationally operating units of the client (by modeling)

The Results: – Increasing customer loyalty through a better understanding of heterogeneous

target groups. – Increasing ARPU through more targeted propositions. – Possibility of harmonization and central co-ordination of proposition development. – Better knowledge of the heterogeneous needs of prospective clients .


Case Study: Customer for Life program (CfL) = Customer satisfaction program

– Conducted in more than 30 countries – Done for sales and service events – Web based reporting system – Different methodologies: online, CATI, postal

– Industry intentions and purchase study

– Syndicated study. – Covering key European markets. – Ad hoc projects:

– Including brand and new concepts research . – Usability and safety research.

– Rebranding research:

5 countries in 2007, 20 focus groups.

– New concept’s contribution to the brand :

7 countries in 2009, 1500 online interviews.


More information AR Elsharawy Managing Director, Americas [email protected] Lisa Galarneau, Ph.D. Research Director, Global Insights [email protected] Donald Eleventh , Ph.D. CEO [email protected] Lark Lee, Ph.D. International Chief Operating Officer [email protected] General inquiries: [email protected] Web: http://www.imc-re.com Twitter: @imcresearch

mailto:[email protected]






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