(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc. SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!” SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
Imagine That: Social Media Marketing Seminar- Elevate coSpace, Frisco Co
Jul 16, 2015
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(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
TEAYOU
Tom Fellner UX Design & Web
Development
Jeff McElhattan Digital Marketing
App Development
Yvette Sirbu Lead Creative
Design
Barry Rubenstein Digital Marketing Media Production
Wendy Fellner Administration Bookkeeping
Brian Richmond Application Project
Management
Rachel Follender Digital Marketing
Assistant
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
"Remote shopping, while entirely feasible, will flop.” Time Magazine (1966)
MARKETING MISS-CALLS
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
"Cellular phones will absolutely not replace local wire systems.”Marty Cooper, inventor (1981)
MARKETING MISS-CALLS
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
" There’s no chance that the iPhone is going to get any significant market share.” Steve Ballmer, Microsoft CEO (April 2007)
MARKETING MISS-CALLS
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
SHORTSIGHTEDNESS
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
•Engage Customers •Extend Brand Reach •Build Trust and Credibility •Add New Customers
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
FUNDAMENTALS
•Know your market •Know your business •Know your message
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
KNOW YOUR MARKET
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
KNOW YOUR BUSINESS
•What do you offer?
•Why should they care?
•How do you add value?
Unique Value Proposition
Products
Your Brand
Who You Are
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
KNOW YOUR MESSAGE
Your Message
What message about your business touches your market’s pain point, felt needs, desires?
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
SOCIAL MEDIA STRATEGIES
PUSH
CAMPAIGNS
ENGAGEMENT
BASIC
MOST EFFECTIVE
ENGAGE… ENGAGE… ENGAGE!
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
SOCIAL MEDIA STRATEGIES
• Be Original • Be Appropriate • Be Authentic • Be Consistent • Be Brief • Be Strategic
RULES OF ENGAGEMENT
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
SOCIAL MEDIA STRATEGIES
#HASHTAGS
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
SOCIAL MEDIA STRATEGIES
• Text • Video • Audio • Images • Infographs
ENGAGING CONTENT
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
SOCIAL MEDIA STRATEGIES
DONT’S
• Don't be pushy • Don’t be a beggar • Don’t market without a
comprehensive strategy • Don’t try to do it all at once • Don’t start unless you intend to
stick with it • Don’t be stingy – you’re going to
have to invest $$$
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
Demographics • 1.4 billion active users •71% of adult internet users
•Crosses all ages categories
•Crosses all income levels
Best Use • Companies with visually
driven products • B2C Products. 42% of
Facebook users like a page in order to get discounts.
Strategies • Post Daily • Ask questions • Use images • Link back to your
website
SOCIAL MEDIA PLATFORMS
50 percent of people say they trust a company's Facebook page more than its website
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
Demographics •347 million active users •28% of adult internet users
•Mostly 30-49 in age •College educated •Higher income
Best Use • Professionals • B2B businesses • Recruiters • Career oriented
Strategies • Complete your profile • Stay professional • Get testimonials • Join groups and engage • Post unique long form
content
SOCIAL MEDIA PLATFORMS
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
Demographics •300 million active users •26% of adult internet users
•Mostly woman •Mostly 18-29 in age •Mostly urban/suburban
Best Use • Imaged based products
and services (food, fashion, luxury, lifestyle etc.)
Strategies • Create a theme for your
content and be consistent • Make your photos
aesthetically pleasing and creative
• Post once or twice a day • Show off latest products • Use @ and hashtags
SOCIAL MEDIA PLATFORMS
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
Demographics •300 Million active users •Male dominated •Mostly technical fields (engineers, developers etc.)
Best Use • B2B Brands • Brands where SEO is
critical • Targeting male
professionals
Strategies • Use for SEO • Use hashtags • Use images and good
content • Link back to website
SOCIAL MEDIA PLATFORMS
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
Demographics •288 million active users •26% of adult internet users
•Mostly 18-29 in age •Mostly college educated •Mostly urban/suburban
Best Use • Communications sector • B2B business • Great for live event
promotions • Announcing spur of the
moment deals
Strategies • Stay on message • Post 2 or 5 times a day • Use hashtags • Use Images and links • Retweet tweets specific
to your area of expertise • Watch your follow-to-
follower ratio
SOCIAL MEDIA PLATFORMS
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
BRINGING IT ALL TO TOGETHER
Your Website
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
Be Strategic •Create an editorial calendar •Create content that fits your target market
•Communicate your marketing message
•Be Consistent
BRINGING IT ALL TO TOGETHER
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
WHAT ABOUT ROI?
• Buffer • Sprout Social • Klout • Facebook Insights • Twitter Analytics • Google Analytics
What To Track Tools• Reach • Traffic • Leads • Conversions • Customers
• Make a online purchase • Fill out a contact form • Sign up for newsletter • Download a PDF
Establish Goals
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
SHORTSIGHTEDNESS
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
•Engage Customers •Extend Brand Reach •Build Trust and Credibility •Add New Customers
(c) 2015 by Imagine That, Inc. All Rights Reserved. This document is confidential and may not be shared with any third party without the express, written permission of Imagine That, Inc.
SOCIAL MEDIA MARKETING “Follows and Likes and Tweets - Oh My!”
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