Imagination presentation version 9 14 (2)

Creating Strategic Imagination

Minnesota Manufacturers

Network

Sept 14, 2010

Dr. John Persico Jr.

Ms. Peg Peck Chapman

Minnesota Consulting Alliance

Imagination in Empathy Program

Patient Satisfaction Scores

Sensitivity 94%Cleanliness 95%Compassion 93%Professionalism 93%Scheduling 92%

Baxter Medical Center

Radiology Dept: July 2009 – March 2010

http://www.wwmt.com/articles/margin-1376480-bottom-patient.html

“Experts reckon an enterprise has to start with around 3,000 bright ideas if it is to come up with 100 worthwhile projects” (The Economist, June 2003)

Augmented Idea Implementation System

Gold Ideas are worth 100,000 dollars per year

Silver ideas are worth 10,000 dollars per year

Bronze ideas are worth 1,000 dollars per year

Tin Ideas are worth being noted for their effort

Every employee has at least:

1 Gold idea per year Value = $1000 each 3 Silver ideas per year Value = $100 each 15 Bronze ideas per year Value = $10 each 25 Tin ideas per year Value = $1 each

Imagination is the ability to change the absurd into reality.

When you change the absurd into reality, you change the rules!

Honda Motorcycles

Sony Walkman

You can have both high quality and low costs –Dr. W. E. Deming

Value is more important than price!

What is Imagination?

What is Creativity?

What is Innovation?

Imagination is a divergent process. It is not problem solving, solution finding or brainstorming. It is creating possibilities.

What is absurd in your organization?

How imaginative are your vision, mission and

values?

How imaginative are your employees?

Can you have an imaginative organization if your senior leadership is not imaginative?

Who is responsible for imagination in your organization?

Absurd Tool:

Competition Industry All Businesses Absurd for Us/Not for them

Absurd for Us/ Also Absurd for them

Vision

The act or power of imagination, unusual discernment or foresight, a mode of seeing or conceiving.

Vision

Vision

Vision

Vision

MissionValues

Strategies

Tactics

Identifying the correct value

to sell

Finding Customers

Improving quality and

lowering costs

Understanding the customers real needs

Adjusting to market changes

Creating synergy within

the organization

Adopting Technology

Developing Metrics

Talent Management

Negating competitor advantage

Keeping customers

loyal

Building a quality sales and marketing function

Key Strategies for Competitive Advantage

Imagination Creation ValueInnovation

DesignProducts

ServicesDevelopmentPossibilities

Problems

Imaginationis a

multiplier

Fantasy and Imagination are the starting points for

strategic development

Scan your environment

What IF?

Scenarios

Identify the Absurd

Simulations

Ask people to complete the Imagination Assessments

and compare in small groups

Group Spokesperson?

10 Strategies that the Minnesota Consulting Alliance advocates for developing Imagination in organizations

1. Learn to manage and identify the absurd2. Flip your paradigms3. Create a mission for imagination4. Measure imagination5. Develop at least 9 channels for ideas In, Up, Down and Sideways6. Build a method for creating meaning around new ideas7. Find the unicorns, genies and dragons in your organization8. Expect everyone in the organization to be creative9. Hire radicals10.Create a culture of fantasy, surprise and fun

Imagination Tools (for employees and managers)

This workshop will describe five tools that will enhance imagination and creativity in employee thinking and problem-solving. When managers remove barriers and provide the systemic support for imagination, employees can use these five tools to develop value-unique products, processes and services. Each tool is explained and participants will have the chance to apply each tool to specific problems and issues in your company. Emphasis will be on “what next” and the application of ideas generated to real-time improvements and innovation.

The Absurdity Tool: A tool for rethinking what cannot be done in your organization, for challenging existing constructs, and for helping to redefine possibilities that have been ignored or buried by conventional thinking.

The Fantasy Tool: A tool for out of the box thinking that relies on fantasy and play to construct alternative views of reality. This tool will help you to imagine new ideas and methods of doing things by breaking out of your current patterns of thinking.

The Integration Tool: A tool for synthesizing and seeing the big picture. This tool teaches the importance of networks, holistic thinking and combining components to create synergy.

The Cloud Tool: A tool for creating dreams from your latent imagination by invoking the power of the subconscious.

The SFOIR Tool: This is a tool for creating possibilities that are so far out of the range of possibilities that you would normally consider them ridiculous. It is a tool for creating backup and contingency plans in a system when there does not seem anyplace else to go.

A Price Waterhouse Coopers study showed that the top five percent of companies based on return on capital employed gave a high level of strategic importance to innovation.

Ninety-five percent of the bottom performers rated innovation and design as having a low strategic value.

We are in the Imagination Age. Imagination, over Information is the essential activity of the economy and culture.

“I have learned this, at least, by experiment; that if one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.

If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundation under them.”

--Henry David Thoreau